Rwandan singer Bruce Melodie has released a new single, POM POM, featuring Tanzanian artist Diamond Platnumz and Nigerian artist Joel Brown, according to a press release issued on January 8, 2026. The release, distributed by 1:55 AM Entertainment, is accompanied by an official music video filmed in Kigali, Rwanda, and Dar es Salaam, Tanzania.
The three-artist collaboration brings together Afro-pop, Bongo Flava and Afrobeats influences, with lyrics delivered in Kinyarwanda, Swahili and English, the statement said. The track was produced by Ghanaian producer C-Tea Beat.
The release is part of a growing pattern of cross-border collaborations within Africa’s commercial music industry, where streaming distribution and regional fanbases increasingly shape how artists and labels plan releases. For Kenya, where music consumption is increasingly driven by digital platforms and live performance circuits linked to East African tour routes, multi-country projects such as POM POM can influence playlist visibility, licensing demand and event bookings across the region.
Bruce Melodie said the collaboration was intended to highlight cultural and geographic diversity through a shared sound. “This collaboration celebrates Africa in all its colors — three voices, three countries, one anthem. ‘POM POM’ is more than a song; it’s a movement, a reminder that music connects us no matter where we come from,” Bruce Melodie said in the press release.
The music video was directed by Rwanda’s Fayzo Pro for the Kigali scenes and Uganda’s Sasha Vybz for the Dar es Salaam scenes, the statement said. It described the visual approach as combining Rwandan heritage motifs with Tanzanian urban landscapes.
According to the release, POM POM marks the first collaboration between Bruce Melodie, Diamond Platnumz and Joel Brown. The statement attributed the partnership to “mutual respect and admiration” among the artists and said C-Tea Beat was responsible for aligning the artists’ styles in the final production.
For Kenyan music and entertainment businesses—ranging from promoters and venues to digital marketers and licensing agencies—the continued consolidation of regional star power into single releases can intensify competition for audience attention while also creating more opportunities for multi-market activations. Cross-border tracks often enable organisers to structure joint appearances and sponsorship packages across Nairobi, Kampala, Kigali and Dar es Salaam, particularly when releases are supported by music videos and coordinated online campaigns.
Industry stakeholders will also watch how such releases perform on streaming services and social platforms, as metrics increasingly determine booking leverage and brand partnerships in East Africa’s entertainment economy. The press release said the single is available on major streaming platforms and that media inquiries for Africa can be directed to Anyiko PR.
Next steps are expected to include broader promotional activities tied to the single, including potential media appearances and live performance opportunities across the region, as the artists and their representatives seek to extend the release’s reach beyond its launch window.