KCB Bank Kenya, RUBiS Energy Kenya and the Kenya Tourism Board have launched Kenya Beyond Sight to promote accessible travel across Eastern and Coastal Kenya.
The partners said six creators will document a five-day excursion and examine practical considerations for travellers with disabilities.
The organisers said the campaign aims to “challenge perceptions about disability and tourism” and encourage accessible approaches across accommodation, attractions, transport and tour operations.
The creators are J-Supercharge, Denno Music, Sammy Brayo, Nancy Cosy, Chelah Richards and Delvin Obara.
The campaign encourages Kenyans to experience destinations beyond predominantly visual storytelling.
Accessibility matters to Kenya’s tourism businesses because the sector contributes to national output and employment.
The World Travel & Tourism Council’s 2026 Economic Impact Research put Kenya’s 2025 tourism contribution at about Ksh1.64 trillion (US$12.7 billion).
The council said travel and tourism accounted for 9.3 per cent of national GDP and supported 1.8 million jobs.
Rosalind Gichuru is KCB Group Director for Marketing & Communication and spoke at the launch.
Gichuru said the campaign connects the bank’s brand purpose and shared value approach with customer experiences in travel and payments.
Gichuru said the initiative involves “encouraging a more inclusive way of experiencing Kenya” and reconsidering how the tourism sector can grow.
She said the campaign presents Kenya’s attractions alongside a more inclusive approach to travel.
Gichuru said KCB will also use the trip to demonstrate its digital payment services through Debit and Prepaid Cards.
She said the cards will support creators’ cashless transactions and reduce unnecessary friction when making payments.
RUBiS Energy Kenya will support the travelling team through its service-station network along the route.
The company will cover fuel costs and provide Enjoy Shop vouchers for snacks and refreshments, according to the statement.
The Kenya Tourism Board (KTB) said it has arranged destination access and coordination for the trip.
KTB said it worked with the Kenya Wildlife Service to secure complimentary entry to Malindi Marine National Park.
The board also connected the team with Accessible Travel Kenya.
Accessible Travel Kenya designed the itinerary around the group’s accessibility needs and will provide transport to the Coast.
The partners said the team will receive complimentary access to Haller Park “courtesy of Bamburi Cement”.
KTB Chief Executive Officer June Chepkemei said the initiative encourages businesses to examine accessibility as part of visitor experience and destination competitiveness.
“That story must include every person, regardless of age or ability,” Chepkemei said.
Chepkemei said Kenya’s destinations must be accessible and welcoming to all visitors.
She said the campaign offers an opportunity to present attractions along the Kenyan coast and encourage closer industry attention to accessibility.
Chepkemei said the industry should consider how every visitor can explore destinations, participate and feel welcome.
For tourism and hospitality businesses, that focus could influence investment in infrastructure and service design.
Staff training could also become a consideration for attractions and accommodation providers seeking more varied domestic and regional visitor groups.
The partners said the creators will publish content through social channels and media storytelling throughout the journey.
KTB will support destination marketing and media engagement during the trip, with further updates expected as the itinerary progresses.
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