Technology distributor Mitsumi Distribution has expanded into India, Iraq and Morocco, a move the Kenya-founded company said will broaden its presence in emerging markets as demand rises for artificial intelligence, cloud computing and cybersecurity solutions. The company announced the expansion during GITEX Kenya 2026 in Nairobi in June 2026, according to a statement.
Mitsumi said the three new markets form part of a wider push to support multinational technology vendors and local channel partners seeking access to what it described as fast-growing digital economies across Africa, the Middle East and Asia. The company did not disclose the size of its investment, revenue targets or timelines for operational rollout in the new countries.
The expansion comes as Kenyan and regional enterprises increase spending on cloud adoption, cybersecurity and data-driven technologies, driven by digitisation programmes in both the public and private sectors. Distributors such as Mitsumi play a central role in the region’s technology supply chain by providing vendor authorisations, logistics, financing support and partner enablement to resellers and systems integrators.
“Our expansion into India, Iraq and Morocco is a strategic investment in markets that are demonstrating strong demand for digital infrastructure and enterprise technologies,” said Jagat Shah, Chairman and CEO of Mitsumi Distribution. “These markets present significant opportunities for technology vendors, channel partners and businesses seeking to accelerate their digital transformation journeys.”
Alongside the geographic expansion, Mitsumi announced new distribution partnerships with PRAMA across India and East Africa and with Targus in India. It also said it is expanding the reach of several brands within its network, including Nothing and Fujifilm in East Africa, Acer and AOC Philips in India, Lenovo across the Gulf Cooperation Council region, and an expanded PNY distribution agreement across Africa to support demand for Nvidia-powered artificial intelligence infrastructure.
“What makes this expansion particularly important is the opportunity it creates for our partners and customers,” said Mitesh Shah, Co Chairman and Managing Director of Mitsumi Distribution. “Every new market and every new partnership expands access to technology, strengthens our ecosystem and creates new avenues for growth.”
For the Kenyan market, the new distribution agreements could translate into broader availability of enterprise devices, peripherals and infrastructure components through local channel partners, particularly as organisations modernise IT environments and roll out security and AI initiatives. The company’s reference to expanded PNY coverage for Nvidia-based AI infrastructure also points to rising demand for accelerated computing in sectors such as financial services, telecoms and large-scale data deployments, though Mitsumi did not provide order volumes or market demand figures.
Mitsumi said it was founded in Kenya and now represents more than 45 global brands across 36 countries, with a portfolio spanning AI, cloud services, cybersecurity, enterprise infrastructure, software solutions and managed services. The company operates across Africa, the Middle East and India, according to the statement.
Looking ahead, execution will likely depend on building local partner networks, regulatory compliance, and logistics capabilities in the new markets, as well as maintaining vendor authorisations across a growing footprint. Mitsumi has not announced opening dates for offices or warehouses in India, Iraq or Morocco, nor has it disclosed staffing plans, but said the expansion is intended to strengthen its regional presence and channel support.