HACO Industries Limited has partnered with Mama Fua App Kenya to conduct a training programme for cleaning and laundry professionals in Eldoret, in a move the company says is intended to improve skills and standards in the informal homecare services sector.

In the press statement, HACO said the programme targets individuals working in cleaning and laundry services—often referred to as “Mama Fua”—and focuses on practical competencies including modern laundry techniques, effective homecare practices, and fabric care and protection.

The initiative comes as Kenya’s household services market continues to formalise gradually through digital platforms and aggregators connecting workers with clients. For manufacturers and distributors of homecare products, the sector’s growth and standardisation can influence product adoption, usage patterns and customer loyalty, especially in urban and peri-urban markets.

HACO said the Eldoret training is designed to help participants deliver higher quality services and improve their earning prospects. “The initiative is designed to support individuals working in the cleaning and laundry sector, popularly known as Mama Fua, by providing professionals training in modern laundry techniques, effective homecare practices, and proper use of cleaning and laundry fabric care and protection,” the company said in the release.

Joan Chege, Home care Category Manager at HACO Industries, said the partnership aligns with the firm’s broader focus on supporting communities and the local microenterprise ecosystem around homecare services. “At HACO Industries, we recognize the important role that cleaning and laundry professionals play in households. Through our partnership with Mama Fua App Kenya and our ACE brand, we aim to improve practices, provide practical training and tools to empower professionals to improve their service, grow their business and create their economic opportunities,” Ms Chege said.

According to the statement, the programme was carried out in partnership with the Mama Fua App Kenya platform, which connects cleaners and laundry workers with clients. HACO said the training also covered best practices around hygiene standards and workplace safety, alongside cleaning solutions.

For Kenya’s broader business landscape, the partnership reflects the increasing overlap between consumer goods companies and platform-based service providers, particularly in segments where product performance and correct usage can affect customer satisfaction. Industry players have increasingly used skills programmes and community training to influence product literacy while also addressing service quality gaps in fragmented markets.

The press release did not disclose the number of participants trained, the duration of the programme, or the financial commitment by either party.

HACO said it plans to continue working with stakeholders in the cleaning and laundry sector, positioning the Eldoret programme as part of a wider effort to strengthen standards and support livelihoods.