SanlamAllianz Kenya has launched the Proud Moments Initiative, a campaign running from July to October 2026 that aims to highlight Kenyan achievement stories and encourage individuals and businesses to protect milestones through financial planning and insurance, the company said in a media release issued in Nairobi on Tuesday, July 8, 2026.
According to SanlamAllianz, the initiative will showcase two existing products: Flexi Educator Plus, offered by Sanlam Allianz Life Insurance (Kenya) Limited, and SME 360 Insurance, offered by Sanlam Allianz General Insurance (Kenya) Limited. The company said the campaign is positioned as part of a broader pan-African effort.
The insurer said Flexi Educator Plus is designed for parents and guardians planning for education expenses through long-term savings combined with life protection. In the media release, SanlamAllianz said the product includes critical illness benefits, guaranteed maturity benefits and a waiver-of-premium feature intended to keep education savings on track when policyholders face disruptions.
SME 360 Insurance targets micro, small and medium enterprises (MSMEs) with what the firm described as broad business-risk coverage. SanlamAllianz said the cover includes protection against risks such as property damage, floods, employee injuries and third-party liabilities. The company added that the product is integrated with an emergency response application, SanlamAllianz Emergency Assist (SAZ-Assist), which it said connects customers to vetted private security, ambulance or roadside rescue services and dispatches responders using GPS location.
The campaign taps into a segment that remains central to Kenya’s economy. SanlamAllianz cited the 2022 Central Bank of Kenya MSME Survey, saying the sector employs more than 14.9 million people.
George Kuria, Chief Executive Officer of Sanlam Allianz General Insurance (Kenya) Limited, said the initiative is intended to link customer milestones with risk protection. “At SanlamAllianz Kenya, we understand that every proud moment is the result of dedication, resilience and the courage to pursue a dream. Whether it is raising a family, investing in a child's education or growing a business, these milestones deserve to be celebrated and protected,” Kuria said. He added that the campaign will demonstrate how the firm’s existing solutions, including Flexi Educator Plus and SME 360 Insurance, are used to safeguard those milestones.
Jacqueline Karasha, Chief Executive Officer of Sanlam Allianz Life Insurance Kenya, said the firm views insurance as part of long-term financial confidence and planning, not only claims response. “Insurance should not only respond when things go wrong; it should also help people plan ahead, protect their progress and pursue new opportunities with confidence,” Karasha said.
For Kenya’s insurance market, the campaign underscores insurers’ push to grow uptake by packaging covers around everyday needs such as school fees planning and SME risk management. Education-linked savings products and MSME covers have become a focus area as households face cost pressures and businesses contend with climate-related events and operational risks. SanlamAllianz said both solutions are offered “across different price points,” positioning the products for wider accessibility, though it did not disclose premiums or target volumes.
SanlamAllianz operates in Kenya through Sanlam Allianz Life Insurance (Kenya) Limited and Sanlam Allianz General Insurance (Kenya) Limited. The company said SanlamAllianz is a joint venture between Sanlam and Allianz and operates across 25 African countries, including Kenya.
Looking ahead, the next milestone will be execution of the campaign through October 2026, with the insurer using the initiative to drive awareness of education planning and MSME protection as it competes for retail and small-business customers in Kenya’s insurance sector.