SanlamAllianz Kenya has launched the Proud Moments Initiative, a campaign running from July to October 2026 that aims to highlight Kenyan achievement stories and encourage individuals and businesses to protect milestones through financial planning and insurance, the company said in a media release issued in Nairobi on Tuesday, July 8, 2026.

According to SanlamAllianz, the initiative will showcase two existing products: Flexi Educator Plus, offered by Sanlam Allianz Life Insurance (Kenya) Limited, and SME 360 Insurance, offered by Sanlam Allianz General Insurance (Kenya) Limited. The company said the campaign is positioned as part of a broader pan-African effort.

The insurer said Flexi Educator Plus is designed for parents and guardians planning for education expenses through long-term savings combined with life protection. In the media release, SanlamAllianz said the product includes critical illness benefits, guaranteed maturity benefits and a waiver-of-premium feature intended to keep education savings on track when policyholders face disruptions.

SME 360 Insurance targets micro, small and medium enterprises (MSMEs) with what the firm described as broad business-risk coverage. SanlamAllianz said the cover includes protection against risks such as property damage, floods, employee injuries and third-party liabilities. The company added that the product is integrated with an emergency response application, SanlamAllianz Emergency Assist (SAZ-Assist), which it said connects customers to vetted private security, ambulance or roadside rescue services and dispatches responders using GPS location.

The campaign taps into a segment that remains central to Kenya’s economy. SanlamAllianz cited the 2022 Central Bank of Kenya MSME Survey, saying the sector employs more than 14.9 million people.

George Kuria, Chief Executive Officer of Sanlam Allianz General Insurance (Kenya) Limited, said the initiative is intended to link customer milestones with risk protection. “At SanlamAllianz Kenya, we understand that every proud moment is the result of dedication, resilience and the courage to pursue a dream. Whether it is raising a family, investing in a child's education or growing a business, these milestones deserve to be celebrated and protected,” Kuria said. He added that the campaign will demonstrate how the firm’s existing solutions, including Flexi Educator Plus and SME 360 Insurance, are used to safeguard those milestones.

Jacqueline Karasha, Chief Executive Officer of Sanlam Allianz Life Insurance Kenya, said the firm views insurance as part of long-term financial confidence and planning, not only claims response. “Insurance should not only respond when things go wrong; it should also help people plan ahead, protect their progress and pursue new opportunities with confidence,” Karasha said.

For Kenya’s insurance market, the campaign underscores insurers’ push to grow uptake by packaging covers around everyday needs such as school fees planning and SME risk management. Education-linked savings products and MSME covers have become a focus area as households face cost pressures and businesses contend with climate-related events and operational risks. SanlamAllianz said both solutions are offered “across different price points,” positioning the products for wider accessibility, though it did not disclose premiums or target volumes.

SanlamAllianz operates in Kenya through Sanlam Allianz Life Insurance (Kenya) Limited and Sanlam Allianz General Insurance (Kenya) Limited. The company said SanlamAllianz is a joint venture between Sanlam and Allianz and operates across 25 African countries, including Kenya.

Looking ahead, the next milestone will be execution of the campaign through October 2026, with the insurer using the initiative to drive awareness of education planning and MSME protection as it competes for retail and small-business customers in Kenya’s insurance sector.

Sanlam Allianz Holdings (Kenya) PLC has sponsored seven elite Kenyan runners to participate in the 2026 Sanlam Cape Town Marathon, as the South African race enters what organisers describe as an “Evaluation Year” in its bid to become the eighth Abbott World Marathon Major.

In a media release dated May 21, 2026, SanlamAllianz Kenya said it had backed Japheth Kiplagat, James Munga, Fridah Chepkite Lodepa, Josephat Kipkoech, Dixon Marende, Meshack Shivina and Emily Chepkor to represent Kenya at the event.

The insurer said the 2026 marathon is expected to draw more than 27,000 runners, including 8,500 international participants from 102 countries and athletes from more than 25 African nations. According to the statement, finishers will receive a provisional Abbott World Marathon Major star that would be upgraded if the Cape Town Marathon attains Major status.

The announcement places Kenyan participation within a broader push by African cities and sponsors to elevate flagship sporting events to global recognition. For Kenya—home to some of the world’s most successful distance runners—corporate-backed participation in high-profile international races is also a branding and market-positioning tool for firms seeking stronger consumer visibility, particularly in retail-facing sectors such as insurance.

Sanlam Allianz Holdings (Kenya) PLC Group CEO Dr. Nyamemba Patrick Tumbo linked the sponsorship to the company’s community engagement through running clubs and open challenges.

“At SanlamAllianz Kenya, we stand firmly beside our athletes at every stage of their journey,” Dr. Tumbo said. “Beyond sponsorships to professional elite runners, we designed the African Champions Unite Campaign to give back to our community by partnering with running clubs and inviting every Kenyan citizen to take part in the challenge, nurturing the dreams of Kenyan runners.”

SanlamAllianz Kenya said the “African Champions Unite” campaign ran from April 20 to May 10, 2026, and was monitored on Strava. The company said the programme invited running enthusiasts across the country to compete for a fully sponsored trip to Cape Town.

According to the media release, the sponsorship package included return flights to Cape Town, airport transfers, accommodation, marathon entry, travel insurance, food and beverages, and a race kit.

The statement also highlighted an increase in the marathon’s winner prize. The 2026 edition will offer a first prize of USD 35,000 (about KES 4.5 million), up from USD 25,000 (about KES 3.2 million) in 2025, according to the company. Higher prize money typically increases elite-field competitiveness and can strengthen a race’s case for inclusion among global majors, which in turn drives sports tourism, broadcast interest and sponsorship activity.

For Kenyan athletes, an expanded international calendar with better-funded African races could provide more nearby, high-paying competition without the travel demands associated with Europe and North America. For Kenyan corporates, it signals an opportunity to attach brand visibility to endurance sports—an area with strong public resonance—while aligning with wellness and community initiatives.

Looking ahead, the Cape Town Marathon’s Major-status decision will be a key milestone for the region’s sports economy. For SanlamAllianz Kenya, the next test will be the on-road performance of its selected runners and whether the campaign model becomes a recurring sponsorship pathway tied to mass-participation sports.