Crown Paints Kenya PLC has announced a strategic partnership with Mabati Rolling Mills (MRM), a member of the Safal Group, that will offer homeowners a KSh 50,000 Crown Paints voucher when they purchase Lifestile Stone Coated Roofing tiles worth KSh 550,000 and above.

The companies said the offer was announced in Nairobi on March 24, 2026, and is intended to help homeowners move from roofing to finishing stages of construction with fewer cost constraints. Under the arrangement, eligible customers will redeem the vouchers at authorised Crown Paints outlets, with redemption points available at Crown Paints showrooms across Kenya, according to the statement.

The partnership brings together a listed paint manufacturer and a major roofing solutions provider in a construction market that has been sensitive to household budgets, input costs and changing consumer preferences for longer-lasting building materials. For Kenya’s building finishes and roofing segments, such joint promotions are a sign of increased bundling among suppliers seeking to capture a larger share of the end-to-end homebuilding spend.

Kelvin Munyi, Group Marketing Manager at Crown Paints Kenya PLC, said the partnership is aimed at easing the finishing phase for homeowners. “We want to help you turn your house into a beautiful, healthy home. By joining forces with MRM, we’re making it easier for homeowners to choose premium, eco-friendly finishes like our low-VOC Crown Aqua Glow. This KES 50,000 voucher is our way of rewarding your investment, ensuring you don't have to compromise on that perfect, sustainable look for your dream project,” Munyi said.

MRM said the collaboration is also intended to create a more integrated offering between the roof and the finishing system. Geoff Anthony, Head of Sales – Building Solutions & Steel at Mabati Rolling Mills, said: “Our Lifestile stone-coated tiles are engineered for extreme durability and architectural excellence. This partnership with Crown Paints allows us to offer a technically superior building envelope, integrating high-performance roofing with specialized finishing systems. By aligning our premium product lines, we are providing developers with a streamlined, high-specification solution that meets the rigorous demands of modern construction while enhancing the structural integrity of the project.”

According to the press release, the voucher can be used on a range of Crown Paints products, including Crown Aqua Glow, Crown Silk Vinyl, Crown Ultraguard Silicone, and Crown Rain Protek. The company described the products as “low-VOC” and positioned the offer around long-lasting protection and healthier living environments.

Industry observers note that the promotion underscores a broader push by building materials manufacturers to influence homeowner decision-making earlier in the construction cycle, when major spend decisions—roofing, exterior protection and interior finishes—are sequenced. If taken up, such offers can support cross-selling while encouraging customers to standardise on a set of products within a single supplier ecosystem.

The companies said the promotion will run for two months. They did not disclose expected uptake, the total value of vouchers to be issued, or the number of participating retail outlets.