CFAO Mobility Kenya on 17 August 2026 hosted Mercedes-Benz customers and partners in Nairobi to mark 140 years since the company traces the origins of the modern motor car, alongside the local unveiling of the new Mercedes-Benz S-Class at Muthaiga Golf & Country Club.

According to CFAO Mobility Kenya, the event drew His Excellency Ambassador Sebastian Groth, Germany’s ambassador to Kenya, alongside business leaders, partners and automotive enthusiasts. The company said the anniversary milestone links back to 1886, when Carl Benz patented the Motorwagen.

The Nairobi event also served as Kenya’s stop on Mercedes-Benz’s global “140 Years. 140 Places” campaign, which the company said is taking three S-Class vehicles on a route spanning six continents. In the statement, CFAO Mobility Kenya said the vehicles are expected to travel more than 60,000 kilometres and visit 140 locations before the expedition returns to Stuttgart, Germany, in October 2026.

CFAO Mobility Kenya said the expedition had already visited more than 70 destinations, including European stops in Stuttgart, Brussels and Paris, routes through the Americas such as Buenos Aires, the Andes, New York and Miami, and multiple cities in China including Beijing, Jinan, Lianyungang, Suzhou and Shanghai. The company also listed additional stops across Asia and Southeast Asia, including Seoul, Vietnam, Thailand, Singapore, Malaysia, Japan and Bhutan, as well as India.

For Kenya’s business landscape, the event underscores the continued focus by global automotive brands and their local distributors on the premium end of the market, as well as the importance of after-sales networks and customer service in sustaining demand. The stop also reflects the role of Nairobi as a regional hub for multinational brand activity and high-value consumer segments.

Arvinder Reel, Managing Director of CFAO Mobility Kenya, told attendees the anniversary was intended to highlight the brand’s history and ongoing evolution. “Tonight is not simply about celebrating a number, it is about celebrating legacy. A legacy that began in 1886, when Carl Benz patented the Motorwagen and fundamentally changed the way the world moves,” Reel said, according to the press release. He added that Mercedes-Benz’s 140-year journey demonstrated the importance of continually challenging what is possible in mobility.

Idrissa Diagne, General Manager for Mercedes Benz at CFAO Mobility Kenya, said the distributor would continue bringing new models and technologies to the market. “Together with our customers, enthusiasts, and communities, we are celebrating a historic milestone that honors the brand's enduring legacy of innovation, engineering excellence, and pioneering spirit,” Diagne said. “As the authorised Mercedes-Benz distributor in Kenya, we remain committed to bringing our customers the latest advancements in safety, performance, connectivity, and luxury,” he added.

CFAO Mobility Kenya linked the event to its corporate history in Kenya, noting that its predecessor DT Dobie has represented Mercedes-Benz in the country since 1949. The company added that after the 2023 integration of CFAO Motors (formerly Toyota Kenya) and DT Dobie, the businesses now operate under CFAO Mobility Kenya Limited.

The company said the local product highlight was the unveiling of the new Mercedes-Benz S-Class. While CFAO Mobility Kenya did not disclose pricing or specifications for the Kenyan market in the statement, it positioned the model as Mercedes-Benz’s flagship platform for introducing innovations that later influence the wider automotive industry.

CFAO Mobility Kenya said its current Mercedes-Benz line-up in Kenya includes the C-Class, E-Class and S-Class saloons; GLC, GLE, GLS and G-Class SUVs; and Vito, V-Class and Sprinter vans.

Looking ahead, the next milestone for the wider campaign is the expedition’s return to Stuttgart in October 2026, after completing the remaining locations on its 140-stop route. Locally, the launch signals CFAO Mobility Kenya’s continued effort to refresh its premium portfolio while leaning on its after-sales footprint as a differentiator in Kenya’s competitive vehicle distribution market.

KCB Foundation and CFAO Mobility Kenya have signed a strategic Memorandum of Understanding (MoU) to collaborate on skills development and enterprise support aimed at Kenya’s automotive and emerging electric mobility (e-mobility) sector.

Under the agreement, the two organisations will support the training of 200 young people—100 drawn from KCB Foundation and 100 from CFAO Mobility Kenya—through technical and vocational programmes at the Toyota Kenya Academy starting in January 2027, according to a statement on the signing. The programme is intended to link technical training with entrepreneurship support, financial inclusion and market access to improve employment and enterprise outcomes.

The partnership will deliver technical and automotive training, including specialised e-mobility programmes, while also supporting youth- and women-owned enterprises operating in the mobility value chain through business incubation, mentorship and financial literacy, the statement said.

The initiative comes as Kenya’s mobility ecosystem expands across conventional automotive services, motorcycle-dependent logistics and transport, and early-stage electrification efforts. Skills gaps—particularly in diagnostics, maintenance, and new drivetrain technologies—have been cited by industry players as a constraint on the sector’s ability to scale, while access to capital and predictable demand remains a key challenge for small businesses and informal operators.

Speaking during the signing ceremony, KCB Foundation Managing Director Mendi Njonjo said the partnership is structured to respond to shifts in labour market demand. “The future of work is changing rapidly, and partnerships such as this enable us to equip young people with practical, industry-relevant skills that respond to market needs,” Njonjo said. “By combining technical training with entrepreneurship development, financial literacy, access to finance and market linkages, we are creating a pathway for young people and women to build sustainable businesses and secure meaningful employment within the mobility sector.”

Beyond training, the statement indicated that qualifying entrepreneurs will be considered for tailored asset financing solutions covering vehicles, motorcycles and equipment. Participants may also get opportunities to connect with Toyota and CFAO’s supply chain ecosystem, subject to procurement and compliance requirements.

CFAO Kenya Managing Director Akira Wada said the focus is on aligning training with industry requirements as the sector changes. “As the mobility sector continues to evolve, we have a responsibility to prepare young people with the technical competencies required for the future,” Wada said. “Through this partnership, we are investing in talent development, supporting innovation in e-mobility and creating stronger connections between training, industry and employment.”

For Kenya’s labour market, the agreement highlights a growing role for private-sector-led training partnerships that tie classroom instruction to specific industry pathways. If implemented as outlined, the combination of training, enterprise incubation and financing could help formalise segments of the mobility value chain—especially among youth and women-led businesses—while building a workforce prepared for both conventional automotive work and new e-mobility technologies.

The first cohort is scheduled to begin training at the Toyota Kenya Academy in January 2027. The partners did not disclose the programme budget or the selection criteria for trainees and financing, but said the support would be delivered through technical training, entrepreneurship development and linkages to markets and supply chains.

KCB Foundation and CFAO Mobility Kenya have signed a strategic Memorandum of Understanding (MoU) to collaborate on skills development and enterprise support for young people in Kenya’s automotive and emerging e-mobility segment.

The agreement, signed on July 21, 2026 at CFAO offices on Lusaka Road in Nairobi, will support training for 200 young people—100 each from KCB Foundation and CFAO Mobility Kenya—through technical and vocational programmes at the Toyota Kenya Academy beginning in January 2027, according to a statement issued by the partners.

The initiative will combine technical training with entrepreneurship support, financial inclusion initiatives and market access opportunities, as the organisations seek to link skills development with employment and enterprise creation in the mobility sector.

The partnership comes as Kenya’s transport and logistics ecosystem expands and the country records rising interest in electric mobility solutions, including electric motorcycles and vehicles, which are creating demand for new technical skills across maintenance, diagnostics and fleet operations. For lenders and corporate players, the shift has also opened opportunities to structure financing products and supply-chain linkages for small businesses servicing mobility value chains.

Speaking during the signing ceremony, KCB Foundation Managing Director Mendi Njonjo said the partnership is intended to align training with changing labour market needs. “The future of work is changing rapidly, and partnerships such as this enable us to equip young people with practical, industry-relevant skills that respond to market needs,” Njonjo said. She added: “By combining technical training with entrepreneurship development, financial literacy, access to finance and market linkages, we are creating a pathway for young people and women to build sustainable businesses and secure meaningful employment within the mobility sector.”

Under the MoU, the organisations said they will jointly deliver technical and automotive training, including specialised programmes in electric mobility. They also plan to support youth- and women-owned enterprises operating within the mobility value chain through business incubation, mentorship and financial literacy programmes.

The partners said qualifying entrepreneurs will be considered for tailored asset financing solutions for vehicles, motorcycles and equipment. They will also have opportunities to connect with Toyota and CFAO’s supply chain ecosystem, “subject to applicable procurement and compliance requirements,” the statement said.

CFAO Kenya Managing Director Akira Wada said the collaboration targets talent development and stronger industry linkages. “As the mobility sector continues to evolve, we have a responsibility to prepare young people with the technical competencies required for the future,” Wada said. “Through this partnership, we are investing in talent development, supporting innovation in e-mobility and creating stronger connections between training, industry and employment.”

For Kenya’s labour market, the programme signals a growing role for private-sector-led training pipelines that connect technical academies with industry. If implemented as outlined, the collaboration could expand the pool of technicians and entrepreneurs able to participate in automotive services and the e-mobility ecosystem, while also increasing demand for structured financing products tied to productive assets such as motorcycles, vehicles and workshop equipment.

The next milestone is the start of training at the Toyota Kenya Academy in January 2027. The partners have not disclosed the financial value of the programme, selection criteria, or how the participants will be distributed across courses, but said the programme will focus on employability and enterprise development within Kenya’s mobility sector.

CFAO Mobility Kenya has unveiled three new Suzuki models in Kenya—the Super Carry, Eeco and Across—positioning them for individuals and small businesses seeking lower running costs and practical mobility options.

In a press statement dated June 29, 2026, the firm said the launch is aimed at buyers who are increasingly driven by value considerations as vehicle ownership costs rise and businesses focus on efficiency, particularly in urban logistics and passenger transport.

The new line-up includes the Suzuki Super Carry, a light-duty pickup targeted at small businesses and last-mile logistics; the Suzuki Eeco, a multi-purpose van designed for both family and commercial use; and the Suzuki Across, an SUV offered with all-wheel-drive capability, according to the statement.

“Kenya’s automotive market is increasingly value-driven, with buyers being cost-conscious and seeking vehicles that offer better value, are reliable, practical, and cost-efficient over time,” said Arvinder Reel, Managing Director at CFAO Mobility Kenya, during the unveiling ceremony. “The Suzuki models are designed to make car ownership more attainable with the models reflecting the brand’s strong commitment to cost-conscious consumers and first-time buyers.”

Reel added that the company is prioritising “safety, reliability, and accessibility” as it targets a broader segment of motorists and commercial operators.

For commercial users, the Super Carry is designed to support daily urban operations and maneuver in congested areas. CFAO Mobility Kenya said the model comes with a 30-litre fuel tank, a payload capacity of up to 730kg and a high-strength steel chassis, with a two-seat, single-cab layout aimed at utility-focused use.

The Eeco, which the company described as a multi-purpose van for passenger and business needs, is designed to carry up to seven passengers and has a payload capacity of 615kg. CFAO Mobility Kenya said the vehicle has a 32-litre fuel tank and is intended for passenger transport and last-mile deliveries, with an emphasis on durability and long-term use.

The Suzuki Across targets motorists seeking a higher-riding vehicle with off-road capability. According to the statement, the model has a five-seat cabin, a 45-litre fuel tank and a 1.5-litre engine. Safety features listed include six airbags, anti-lock braking system (ABS), dual sensor brake support and hill assist.

The company did not disclose pricing for the new models.

The launch comes as Kenya’s automotive market continues to evolve around affordability, financing availability and total cost of ownership, with demand often concentrated in used imports and value-oriented new vehicles. For distributors, product positioning around fuel consumption and maintenance costs has become a central lever for competing in both personal mobility and commercial transport segments.

CFAO Mobility Kenya said the new Suzuki models will be supported by “over 43 branches, dealerships, and authorised service centres,” an aftersales footprint it says is intended to improve access to maintenance and repairs for customers countrywide.

Looking ahead, uptake of the Super Carry and Eeco is likely to be closely watched in the small business and fleet segments, where vehicle utilisation rates and maintenance downtime can materially affect operating margins. The company’s next milestones are expected to include dealer rollout, fleet engagement and further product updates as it broadens its Suzuki portfolio in Kenya.

CFAO Mobility Kenya has unveiled three new Suzuki models—Super Carry, Eeco and Across—in Kenya as it targets buyers it says are increasingly cost-conscious and focused on running costs, reliability and practicality.

The company said in a press statement dated June 25, 2026 that the models are intended to expand mobility options for individuals and small businesses, including last-mile logistics and passenger transport operators. The unveiling was attended by National Transport and Safety Authority (NTSA) Director General Nashon Kondiwa, according to the photo captions shared with the statement.

The launch comes as Kenya’s automotive market continues to tilt towards value pricing and operational efficiency, driven by high fuel costs and tighter household budgets. Light commercial vehicles and multi-purpose vans have also gained relevance as micro, small and medium-sized enterprises seek lower-cost ways to move goods and people in congested urban areas.

“Kenya’s automotive market is increasingly value-driven, with buyers being cost-conscious and seeking vehicles that offer better value, are reliable, practical, and cost-efficient over time,” said Arvinder Reel, Managing Director of CFAO Mobility Kenya, during the unveiling ceremony. He added that the new Suzuki line-up is aimed at making car ownership “more attainable” for first-time buyers.

Reel also linked the product strategy to broader mobility priorities. “By prioritizing safety, reliability, and accessibility, Suzuki by CFAO Mobility Kenya continues to promote inclusive mobility solutions that address the diverse transportation needs of Kenyans,” he said.

According to CFAO Mobility Kenya, the Suzuki Super Carry is a light-duty pickup designed for small businesses and last-mile logistics. The company said the vehicle has a 30-litre fuel tank and a payload capacity of up to 730 kilograms, and is designed to operate in tight urban environments. It is configured as a two-seat, single-cab pickup and uses a high-strength steel chassis, CFAO Mobility Kenya said.

The second model, the Suzuki Eeco, is a multi-purpose van aimed at both family and business use. CFAO Mobility Kenya said it can carry up to seven passengers and has a payload capacity of 615 kilograms. The company added that the Eeco has a 32-litre fuel tank and is intended for urban use, including passenger transport and deliveries.

The Suzuki Across, described by CFAO Mobility Kenya as an SUV, is positioned for drivers who need both city use and off-road capability. The company said the vehicle has all-wheel-drive, a five-seat cabin, a 45-litre fuel tank and a 1.5-litre engine. It also cited safety features including six airbags, anti-lock braking system (ABS), dual sensor brake support and hill assist.

CFAO Mobility Kenya said the new models will be supported through an aftersales and service footprint of “over 43 branches, dealerships, and authorised service centres” nationwide. The company did not disclose pricing for the three vehicles, or expected unit sales.

For Kenya’s market, the product mix signals continued competition in entry-level passenger vehicles and small commercial segments, where buyers weigh acquisition price against fuel consumption, maintenance costs and parts availability. The emphasis on aftersales reach also reflects the importance of service access for commercial operators, who typically prioritise uptime and repair turnaround times.

CFAO Mobility Kenya, a subsidiary of the CFAO Group, distributes and services multiple vehicle brands in Kenya, including Toyota, Volkswagen, Suzuki and Mercedes-Benz, among others, according to the statement. The company also operates value parts and quick service offerings and a certified pre-owned vehicle line.

CFAO Mobility Kenya did not provide timelines for dealer availability beyond stating the models are being introduced to the market, nor did it outline any financing partnerships. Market watchers will likely look to pricing and financing terms as the next key milestones that will determine adoption among small businesses and first-time buyers.

CFAO Mobility Kenya has unveiled three new Suzuki models in Kenya—Super Carry, Eeco and Across—targeting buyers seeking lower upfront and running costs, the company said in a press statement dated June 25, 2026.

The distributor said the new vehicles are intended to serve both individuals and small businesses, citing demand in a “value-driven” automotive market where buyers are increasingly cost-conscious. The launch was attended by, among others, National Transport and Safety Authority (NTSA) Director General Nashon Kondiwa, according to photo captions shared with the statement.

The move comes as Kenyan motorists continue to weigh vehicle affordability against operating expenses such as fuel and maintenance, while small enterprises—particularly in delivery and transport—look for practical vehicles that can handle urban congestion and frequent use.

Arvinder Reel, Managing Director of CFAO Mobility Kenya, said the company is responding to shifting purchasing priorities. “Kenya’s automotive market is increasingly value-driven, with buyers being cost-conscious and seeking vehicles that offer better value, are reliable, practical, and cost-efficient over time,” Reel said. “The Suzuki models are designed to make car ownership more attainable with the models reflecting the brand’s strong commitment to cost-conscious consumers and first-time buyers.”

Reel added that the company is placing emphasis on broader access and safety. “By prioritizing safety, reliability, and accessibility, Suzuki by CFAO Mobility Kenya continues to promote inclusive mobility solutions that address the diverse transportation needs of Kenyans,” he said.

According to the press statement, the Suzuki Super Carry is positioned as a light-duty pickup for small businesses and last-mile logistics. CFAO Mobility Kenya said the model has a 30-litre fuel tank and a payload capacity of up to 730kg, with a two-seat single-cab layout aimed at commercial use.

The Suzuki Eeco, described as a multi-purpose van, is intended for both family and business applications. The company said it can carry up to seven passengers and has a payload capacity of 615kg, alongside a 32-litre fuel tank. CFAO Mobility Kenya said the model is designed for passenger transport and deliveries in urban settings.

For buyers seeking a higher-seating SUV, CFAO Mobility Kenya introduced the Suzuki Across, which it said comes with all-wheel-drive capability and a 45-litre fuel tank. The company said the SUV is powered by a 1.5-litre engine and includes safety features such as six airbags, anti-lock braking system (ABS), Dual Sensor Brake support and hill assist.

In the Kenyan market, new model introductions by formal distributors are often weighed against the country’s sizable second-hand import segment, where price remains a key determinant. CFAO Mobility Kenya’s strategy—centred on running costs, durability and aftersales coverage—signals a bid to compete not only on product features but also on ownership experience, a factor that can influence fleet and SME purchasing decisions.

CFAO Mobility Kenya said the new Suzuki models will be supported by its aftersales and service footprint, which it described as “over 43 branches, dealerships, and authorised service centres” nationwide.

Further details such as recommended retail prices, financing options and availability timelines were not included in the statement. Industry observers will watch whether the models gain traction among SMEs in delivery, transport and trade, where reliability, service access and cost of ownership can shape vehicle choice.

CFAO Mobility Kenya and Stanbic Bank Kenya have renewed a Memorandum of Understanding (MoU) aimed at expanding access to vehicle financing for customers purchasing vehicles from CFAO Mobility’s portfolio, the companies said in a statement dated May 11 in Nairobi.

Under the renewed agreement, customers can access financing of up to 100% for personal vehicles and up to 90% for commercial vehicles, with “zero processing fees” and repayment periods of up to 96 months for salaried customers and up to 72 months for business clients, according to the press release.

The partnership is intended to support both individual and business buyers at a time when access to credit remains a key constraint in the automotive market, particularly for first-time buyers and small enterprises that rely on vehicles for delivery, logistics and field operations.

Daniel Maundu, General Manager, Toyota National Sales at CFAO Mobility, said the renewed deal targets customers who want to own a vehicle but face financing barriers. “At CFAO Mobility, we believe car ownership starts with access. Every day, we meet customers who are ready to own a vehicle but face financial constraints. That is why today’s partnership is so significant because it is the bridge that helps customers turn their aspirations into ownership,” Maundu said.

Stanbic Bank Kenya said the MoU aligns with its asset finance strategy and is structured to provide an end-to-end customer experience. “This MOU reflects a shared vision to deliver practical, customer-centric mobility and financing solutions that empower individuals and businesses to grow and thrive. Through this partnership, we are combining CFAO’s leadership in mobility solutions with Stanbic’s expertise in asset finance to provide seamless vehicle financing,” said Kimani Njagi, Head of Vehicle and Asset Financing at Stanbic Bank Kenya.

The companies made the announcement during the 2026 Beauty Meets the Bonnet event, which the press release described as a women-only automotive platform focused on building confidence and knowledge around car ownership. According to the statement, attendees participated in test drives across CFAO Mobility models and went through practical maintenance sessions, including how to identify genuine versus counterfeit parts and how to change a tyre.

For Kenya’s automotive and banking sectors, such dealer-bank partnerships remain an important channel for stimulating vehicle sales and broadening asset finance uptake, particularly as buyers seek longer tenures and lower upfront costs. Financing terms such as extended repayment periods can improve affordability for salaried buyers, while partial financing for commercial vehicles can support fleet acquisition for small and medium-sized enterprises.

CFAO Mobility Kenya said the arrangement will cover models within its portfolio. In its company description, Toyota by CFAO Limited said it is the official distributor and service provider for brands including Toyota, Yamaha motorcycles, Volkswagen, Suzuki, Mercedes-Benz passenger vehicles, trucks and buses, Hino, Hyundai light trucks and Sinotruk (HOWO), and also operates AUTOFAST quick service stations and the Automark certified pre-owned brand.

Looking ahead, the effectiveness of the renewed MoU is likely to be measured by loan uptake, vehicle sales supported by credit, and the performance of after-sales and servicing demand associated with financed vehicles. The companies did not disclose targeted volumes, interest rates or the expected value of financing to be issued under the renewed agreement.

CFAO Mobility Kenya and Stanbic Bank Kenya have renewed a Memorandum of Understanding (MOU) to extend vehicle financing terms for customers purchasing vehicles across CFAO Mobility’s portfolio, the firms said on May 13 in Nairobi.

Under the renewed MOU, customers can access vehicle financing of up to 100% for personal vehicles and up to 90% for commercial vehicles. The financing terms include zero processing fees and repayment tenures of up to 96 months for salaried customers and up to 72 months for business clients, according to the press release.

The agreement comes as lenders and vehicle distributors in Kenya continue to compete on affordability and financing access, with higher living costs and interest rate expectations shaping household and SME purchasing decisions. For the automotive retail market, longer tenures and reduced upfront costs can support demand for new vehicles, particularly for buyers who would otherwise opt for used imports due to price sensitivity.

Daniel Maundu, General Manager, Toyota National Sales at CFAO Mobility, said the partnership targets customers who face financing constraints despite readiness to purchase. “At CFAO Mobility, we believe car ownership starts with access. Every day, we meet customers who are ready to own a vehicle but face financial constraints. That is why today’s partnership is so significant because it is the bridge that helps customers turn their aspirations into ownership,” Maundu said.

Stanbic Bank Kenya said the renewed deal aligns its asset finance focus with CFAO Mobility’s distribution and after-sales offering. “This MOU reflects a shared vision to deliver practical, customer-centric mobility and financing solutions that empower individuals and businesses to grow and thrive. Through this partnership, we are combining CFAO’s leadership in mobility solutions with Stanbic’s expertise in asset finance to provide seamless vehicle financing,” said Kimani Njagi, Head of Vehicle and Asset Financing at Stanbic Bank Kenya.

According to the press release, the partnership also aims to support customers beyond purchase, including maintenance, servicing and potential future upgrades. In Kenya’s formal automotive sector, after-sales support has become a competitive differentiator, particularly as consumers weigh total cost of ownership and concerns around counterfeit spare parts.

The announcement was made during the 2026 Beauty Meets the Bonnet event, described by the organisers as a women-only automotive platform focused on building confidence and practical knowledge around car ownership. The companies said attendees participated in test drives across CFAO Mobility models and visited interactive learning stations covering basic maintenance topics, including identifying genuine versus counterfeit parts and changing a tyre.

The organisers said the platform has more than 800 registered members and focuses on financial empowerment, practical car knowledge and vehicle upgrade pathways. While the event is positioned as an engagement channel, it also signals how dealerships and banks are targeting customer segments with bundled education, after-sales support and financing options to stimulate demand.

Looking ahead, the impact of the renewed MOU is likely to be measured by uptake across personal and commercial buyers, particularly SMEs seeking vehicle-backed growth. Further details such as pricing, applicable interest rates and eligibility criteria were not disclosed in the press release.

CFAO Mobility Kenya has delivered 12 Sinotruk H2 trucks to Grain Industries Limited in Kenya, expanding a fleet arrangement the companies say is intended to strengthen last-mile distribution for the manufacturer’s products. The handover took place on April 14, 2026, according to a press statement issued by CFAO Mobility Kenya.

Grain Industries said the new trucks were awarded to top-performing distributors as part of its distribution and logistics strategy. The recipients listed in the statement were Sifa Distributors, Khetia Drapers Limited, Aditya Wholesalers Ltd, Maguna Andu Wholesalers, Kanini Haraka Enterprises Limited, Pramukh Cash & Carry Limited, Sam West Distributors Limited, Mahadev Drapers Limited, Mt Kenya Wholeseller Traders Ltd, Gilani`S Distributors Ltd, Ouru Super Stores and Kailashnath Enterprises.

The transaction adds to a growing trend among Kenyan manufacturers and fast-moving consumer goods (FMCG) supply chains to invest in dedicated transport capacity and distributor enablement as firms seek to reduce delivery lead times, widen reach beyond major towns, and improve product availability in upcountry retail markets.

In its statement, CFAO Mobility Kenya said the handover reflected its role in supporting business continuity and efficiency by strengthening Grain Industries’ logistics capacity through “tailored transport solutions.” The company did not disclose the value of the trucks; as a result, the total investment could not be independently converted into Kenyan shillings.

Arvinder Reel, Managing Director at CFAO Mobility Kenya, said the company’s involvement goes beyond vehicle supply. “CFAO Mobility Kenya goes beyond vehicle supply to actively support client-led value chain strategies by delivering reliable transport solutions that enhance efficiency, uptime, and distribution reach to their customers,” Reel said. He added that “the partnership with Grain Industries Limited will ensure that they expand sustainably within their respective competitive markets.”

Grain Industries Limited, which markets the Ajab brand, produces wheat flour products including All Purpose Home Baking, Chapati and Mandazi variants, as well as maize flour, according to the statement. The company positioned the additional trucks as a way to support distributors to reach end consumers more efficiently.

Sharuq Sokwalla, Managing Director at Grain Industries Limited, said the deal builds on an earlier fleet relationship. “Grain Industries Limited have previously benefited from a long-standing partnership with CFAO Mobility, having been supported with a fleet of Hino trucks. This collaboration has now expanded to include Sinotruk H2 trucks, which are expected to be efficient, durable, and operational reliability needed to empower our distributors to reach the end consumers,” Sokwalla said.

For Kenya’s commercial vehicle market, the delivery signals continued competition among truck brands and assemblers seeking footholds in fleet procurement tied to FMCG and manufacturing distribution. Fleet decisions in this segment are often driven by financing terms, after-sales service coverage, parts availability and vehicle uptime—factors that can affect distributor productivity and total cost of ownership.

CFAO Mobility Kenya said it operates a network of 40 branches, dealerships and authorised service centres across the country, providing after-sales support across its portfolio, including Sinotruk (HOWO), Hino and other brands.

Looking ahead, industry watchers will likely track whether Grain Industries expands its distributor fleet programme further, and whether other manufacturers replicate similar incentive-led vehicle handovers to strengthen last-mile delivery performance amid competitive retail and wholesale distribution conditions.