Safaricom’s Chapa Dimba Season Five begins on Saturday, June 27, with grassroots matches across the Western region as registrations for the youth football tournament rose to 3,178 teams nationwide, according to a company press release dated June 26, 2026.

The opening round in Western Kenya has attracted 521 teams drawn from Kakamega, Busia, Vihiga and Bungoma counties. Safaricom said the regional entry includes 340 boys’ teams and 181 girls’ teams, which it described as an increase from the previous season.

Nationally, Safaricom reported that 2,367 boys’ teams and 811 girls’ teams registered for the tournament, taking the total to 3,178 teams and exceeding a target of 3,000 teams. The company did not disclose the prior season’s national registration figures in the statement.

The tournament forms part of Safaricom’s broader youth and community programming and sits at the intersection of sport, education and corporate social investment in Kenya. For businesses, such initiatives remain a key channel for brand engagement in counties while also supporting talent development and local ecosystems around sports—ranging from transport and hospitality to small traders around match venues.

Speaking ahead of the kick-off, Safaricom Chief Executive Officer Peter Ndegwa linked the high registration numbers to the tournament’s role in youth football development.

“Every season, we are seeing more teams, more talent, and more success stories emerge from communities across Kenya. While not every team was able to secure a place in this year's competition, we encourage those who missed out to continue preparing and look forward to the next season. Chapa Dimba is a long-term platform, and there will always be another opportunity to showcase talent and pursue football dreams,” Ndegwa said.

Safaricom said last season’s Western Regional champions—Ebwali Boys from Vihiga County and Brenda Girls from Bungoma County—are among teams expected to return this year.

Francis Muhambe, head coach of Vihiga Cranes, said the tournament has previously created progression opportunities for players into the All-Star programme.

“We are excited to have Safaricom Chapa Dimba back. Last season, I led Ebwali FC to become regional champions, and I was proud to see players like Austine Odongo, Derrick Oketch and Edwin Onyango progress to the All-Star team that travelled to Spain. This year, I return with a new team, confident they will perform well and attract interest from national league clubs,” Muhambe said.

Under the competition structure outlined by Safaricom, teams will advance from ward-level matches through sub-county, county, regional and national stages. Safaricom said national champions in both boys’ and girls’ categories will each receive KES 1 million, alongside additional prizes at county and regional levels and individual awards for Most Valuable Player, Top Scorer and Best Goalkeeper.

Beyond match results, Safaricom said 150 players will be selected from county to national level to receive fully funded tertiary education scholarships under its Citizens of the Future programme. The company said the scholarships will cover tuition, accommodation and a monthly stipend at public tertiary institutions in Kenya.

Safaricom added that outstanding players will form an All-Stars team that will represent Kenya at the Gothia Cup in Sweden, which it described as the world’s largest youth football tournament, offering exposure to international competition and scouting networks.

Looking ahead, attention will shift to participation levels in other regions as the tournament rolls out nationally, and to the pipeline from regional stages to the national finals. Safaricom said Chapa Dimba, launched in 2017, has produced players who progress into local leagues, national teams and international clubs, and the company is positioning Season Five to continue those pathways.

Safaricom PLC (NSE: SCOM) has launched Season 5 of its Chapa Dimba youth football tournament in Kisumu, rolling out new pathways that include international competition exposure, tertiary scholarships and expanded technology-enabled scouting for grassroots players.

The company said the fifth season, launched at Jomo Kenyatta Stadium in Mamboleo, Kisumu, will feature an All-Star team of 32 players selected from the tournament to represent Kenya at the Gothia Cup in Sweden. Safaricom described the Gothia Cup as the world’s largest youth football tournament and said the move replaces the international bootcamps used in previous editions.

The tournament will also provide tertiary scholarships to 150 outstanding players through the Safaricom Citizens of the Future programme, according to the press release.

Safaricom said it has adjusted the tournament’s eligibility age bracket to 15–18 years from 16–20 years in previous seasons, stating that the change is intended to support earlier talent identification and placement into professional football structures in Kenya and abroad.

“We are intentionally building pathways that combine sports, education, and technology to empower the next generation. Our goal is not just to develop footballers, but to nurture well-rounded young people who can positively transform their communities and the country,” said Peter Ndegwa, Group CEO, Safaricom PLC.

On player assessment, Safaricom said it will expand the use of technology for scouting and performance analysis. After introducing AI-powered GPS vests in the previous season, the company said it will now deploy VeO Cameras and MyScout AI devices beginning at county level. Safaricom said the tools will enable data-driven scouting by tracking metrics such as movement, positioning, intensity and sprint performance, and will support the creation of digital player profiles accessible to clubs and scouts.

“This season, we are taking technology deeper into grassroots football because we believe no talent should go unnoticed. Through data and digital player profiling, we are creating more structured pathways for young players to access opportunities locally and globally,” Ndegwa said.

Safaricom said Season 5 will be held across eight regions and organised in five stages: ward level, county level, inter-county level, regional level and national finals. Registration is open for both boys’ and girls’ teams via the Chapa Dimba website, the company said.

National winners in both boys’ and girls’ categories will each receive KES 1 million, Safaricom said, adding that county and regional prizes and individual awards—including Most Valuable Player, Top Scorer and Best Goalkeeper—will also be issued.

The tournament is run in partnership with the Football Kenya Federation (FKF), Safaricom said in its notes to editors. The company positions the programme as part of its wider youth empowerment agenda, implemented alongside initiatives including the Safaricom Foundation, M-PESA Foundation and Citizens of the Future programme.

For Kenya’s sports and business ecosystem, the latest changes signal a tighter link between corporate sponsorship, education outcomes and measurable talent pipelines. Expanded scouting tools at county level could also increase the visibility of players outside traditional urban centres, while the Gothia Cup pathway provides a defined international platform for elite youth talent.

Safaricom said Chapa Dimba, launched in 2017, has produced players who have progressed into local and international football, including Benson Omalla, Bryton Otieno, Austine Odongo, Derrick Oketch, Jentrix Shikangwa, Marion Serenge and Mercy Akoth, among others. The company also said some former participants have represented Kenya at international competitions, including the FIFA U-17 Women’s World Cup.

Next, the tournament will proceed through its ward-to-national structure, with the All-Star selection and scholarship beneficiaries expected to emerge from the season’s scouting and performance assessments, Safaricom said.