KCB Group has announced the winners of the Revvvisha na KCB National Consumer Promotion, closing a four-month campaign that ran from December 26, 2025 to April 26, 2026, according to a company press release dated April 29, 2026.

The lender said the grand prize—a one-bedroom apartment at Tatu City—was awarded to Scholastica Syokau Musau, with the unit provided by Unity Homes. KCB also named John Mburu & Associates among the winners, saying the firm received KES 500,000 to be deposited into its KCB Money Market Fund through KCB Investment Bank.

The campaign was structured around encouraging customers to grow balances, maintain savings, and invest in selected products to qualify for monthly prizes and a final grand draw, the bank said.

Deposit mobilisation campaigns have remained a key tool for Kenyan lenders as competition for retail savings intensifies and banks seek stable funding alongside a growing push for savings and investment products. KCB said the promotion was timed to coincide with interest around the WRC Safari Rally, linking participation in the campaign to broader national attention on the event.

Rosalind Gichuru, KCB Group Director of Marketing and Communications, said the campaign reflected the bank’s focus on customer financial behaviour and longer-term planning.

“Revvvisha na KCB reflects our focus on empowering customers to build financial discipline through practical and rewarding solutions. The strong uptake we have seen shows that customers are increasingly prioritising savings and investments as part of their financial goals,” Gichuru said.

KCB positioned the campaign as tied to homeownership messaging through its partnership with Unity Homes and its marketing around the 2026 WRC Safari Rally. Caroline Wanjeri, Director of Mortgage Business at KCB, said the campaign targeted customers at different stages of saving towards housing.

“At KCB, we have always believed that homeownership is not just a privilege but an achievable goal for every Kenyan who is intentional about saving. Through our partnership with Unity Homes and our involvement in the 2026 WRC Safari Rally, we have made the message louder and more exciting than ever before,” Wanjeri said.

She added: “The Revvvisha na KCB campaign was designed to meet Kenyans where they are, whether they are just beginning their savings journey or already working towards owning their first home. Our KCB goal savings account, backed by our mortgage solutions, provides the runway to get there.”

Unity Homes said the partnership aligns developers and financiers in efforts to expand access to housing. “We are proud to partner with KCB to make homeownership more accessible. This collaboration demonstrates how financial institutions and developers can come together to create real impact for customers,” said Mina Stiernblad, Commercial Director at Unity Homes.

KCB said the winners’ draw was conducted in the presence of representatives from KCB, Unity Homes and the Betting Control and Licensing Board (BCLB), which the bank said was aimed at ensuring transparency and fairness.

For Kenya’s banking and housing markets, promotions tied to savings and investment products can influence short-term deposit growth and customer acquisition, while partnerships with real estate developers highlight how lenders continue to use housing-related incentives to support mortgage pipelines. KCB did not disclose the number of participants, total deposits mobilised, or the value of the apartment prize.

KCB said the promotion has concluded, with the winners now announced. The bank and its partners have not provided details on whether the campaign will be renewed or expanded in a subsequent edition.

Kenya Breweries Limited (KBL) has awarded KSh1 million to Embu-based mechanic Francis Muriuki as the first grand prize winner in the Senator Keg “Tuzidi Kuinuana” consumer promotion, with the company saying the campaign is designed to split winnings between individual consumers and farmer-led community projects.

The award was presented in Embu during a draw event held as part of the ongoing promotion, according to a media statement issued by Irene Mugo of Inter Management Group (IMG) Kenya on behalf of the brewer. KBL said it is targeting at least five KSh1 million grand prize winners in Embu.

In remarks to journalists cited in the statement, Muriuki said the win was unexpected and that he intends to use the funds to expand his business and undertake development projects at his homestead. He also named Mwankoma Community Based Organization (CBO) as the beneficiary of KSh500,000, framing the allocation as support for farmers linked to the Senator Keg supply chain.

“I am glad that after three attempts I have been declared the winner. It is also a privilege to share it with other people who need the financial boost – the farmers who play a huge part in the Senator Keg production value chain,” Mr Muriuki said, according to the statement.

KBL described Mwankoma CBO as comprising farmers who grow cowpeas, green grams and sorghum, which they supply to the brewer, while also training farmers on safe farming practices in Embu. Muriuki said he selected the group because it needs capital to continue aggregating sorghum for KBL and to buy farm equipment.

“I have picked Mwankoma because after going through their portfolio, they need the capital to continue playing the role of sorghum aggregators for KBL and also purchase farm equipment that will advance crop production and enhance sustainable agriculture,” he said.

The “Tuzidi Kuinuana” promotion is a three-month consumer campaign that KBL said forms part of its commemoration of 20 years since the Senator brand’s inception in 2004. In the statement, KBL said the initiative also serves as an “educative platform” to increase sensitisation on the fight against illicit brew.

Speaking at the Embu event, KBL Divisional Trade Marketing Manager Martin Wanjohi said the campaign supports community growth alongside business objectives. “The business for the last 20 years has been premised on the core mandate and obligation to support growth of communities in which we operate in a way that serves their immediate needs,” Mr Wanjohi said.

For Kenya’s alcohol and beverage industry, promotions tied to cash prizes and retail participation remain a key tool for driving volume and brand stickiness in a price-sensitive market, especially for mainstream value brands. The added linkage to farmer-led CBOs also highlights the growing prominence of agricultural sourcing narratives in consumer-facing campaigns, as manufacturers seek to demonstrate local supply-chain impact amid rising scrutiny of corporate practices and community benefit.

KBL said the campaign will see at least 823,025 winners in total. Under the structure described in the statement, each of the five grand prize winners of KSh1 million will take home KSh500,000, with the remainder allocated to two farmer-led CBOs of their choice. Other categories include monthly, weekly and daily winners. Monthly winners receive a KSh50,000 home makeover package, weekly winners get shopping vouchers worth KSh2,500, and daily winners receive instant cash prizes from KSh25, KBL said.

To participate, consumers must purchase two 500ml mugs of Senator Lager or Dark Extra and use a scratch card code sent via SMS to a five-digit short code, according to the statement. KBL said the campaign will continue for the next two months.