Vivo Energy Kenya has selected Kenyan automotive content creator George King’ara as the country’s Shell V-Power influencer and representative at the Shell V-Power Games in Budapest, Hungary, according to a company press release dated July 22, 2026.

The company said the global event will bring together more than 60 creators who will take part in “physical, mental, team and driving challenges.” Vivo Energy Kenya also noted that the programme is positioned around Shell V-Power’s association with Scuderia Ferrari and will run alongside the Formula 1 Hungarian Grand Prix weekend.

The announcement adds to a growing trend of consumer brands in Kenya using creator-led marketing and experiential events to build audience engagement, particularly in automotive and motorsport-adjacent communities. For local businesses, such partnerships increasingly sit alongside traditional advertising as companies compete for attention across social media platforms.

King’ara said the selection marks a new milestone for his content career. “I am incredibly honoured to represent Kenya at the Shell V-Power Games in Budapest. What started as a passion for creating automotive content has opened doors to an amazing global opportunity,” George King’ara said in the press release. He added: “This is a proud moment for me as I partner with a strong brand such as Shell V-Power to tell its story. I'm excited to fly the Kenyan flag high, connect with creators from around the world and watch my heroes battle it out for position one at the F1 Hungary GP.”

Peter Murungi, Managing Director of Vivo Energy Kenya, said the initiative is intended to communicate the Shell V-Power narrative through creator participation. “We are delighted to have George King’ara represent Kenya at the Shell V-Power Games. Seeing a Kenyan creator stand alongside over 60 other international creators reflects the growing influence of our creative industry and Vivo Energy’s commitment to providing opportunities that inspire,” Murungi said. “Through Shell V-Power's partnership with Scuderia Ferrari, this initiative allows us to bring Shell’s performance story to life in a way that resonates with our customers and inspires the next generation.”

In its statement, Vivo Energy Kenya said the event will feature creators from multiple countries, citing South Africa’s actress and media personality Nomzamo Mbatha and Morocco’s television presenter Hicham Masrar among participants.

The company said Shell V-Power is “engineered in collaboration with Scuderia Ferrari” and described Shell and Ferrari as having a long-standing motorsport partnership. It also claimed that Shell V-Power is “the only fuel used, trusted and recommended by Ferrari,” a statement attributed to the press release.

For Kenya’s fuel retail and mobility sectors, the campaign highlights how global brand assets—such as Formula 1 partnerships—are increasingly localised through market-specific activations. Industry observers note that such initiatives can influence brand preference among higher-frequency motorists and urban consumers, while also elevating local digital creators into international campaigns.

Vivo Energy Kenya said King’ara has built a following through vehicle reviews, driving experiences and industry insights, which the company said has contributed to the visibility of Kenya’s digital automotive culture.

The company said audiences can follow updates through Shell Kenya’s social media channels and Shell Motorsport’s global pages, with “challenge announcements, voting information, and leaderboard updates” shared online.

Vivo Energy Kenya’s communications office said media queries can be directed to press-ke@vivoenergy.com or +254 715 828 427.