KCB Bank Kenya has launched the ‘KCB Partner kwa Ground Kwa Mtaa’ activation, a three-month campaign running from July to September that it says is aimed at deepening financial inclusion by taking banking services closer to communities across the country.

In a media note shared with newsrooms, the lender said the campaign targets MSMEs, traders, entrepreneurs, women-led enterprises, youth-owned businesses and informal sector operators—segments that play a significant role in Kenya’s economy but often face barriers in accessing affordable and convenient financial services.

The activation will be rolled out across key regions including Nairobi, Central, Eastern, North-eastern, Rift Valley and Nyanza, according to KCB. The bank described the campaign as part of its approach to support business resilience and long-term growth among small businesses and everyday customers.

“KCB Bank Kenya has launched the KCB Partner kwa Ground Kwa Mtaa activation, an initiative aimed at deepening financial inclusion across Kenya by bringing accessible financial solutions closer to the people,” the statement said.

According to KCB, customers reached through the campaign will have an opportunity to access business financing, convenient payment solutions, tailored banking products and financial advisory services. The bank did not disclose a budget for the activation, expected customer numbers, or specific financing terms that will be offered under the campaign.

The roadshow-style approach comes as banks and fintechs intensify competition for MSME customers, who typically require a mix of working capital, payments, and merchant services. In Kenya, the informal sector and micro-businesses account for a substantial share of employment and daily commerce, making last-mile distribution of financial services a key battleground for lenders.

For KCB, the campaign may help increase customer acquisition and transaction volumes, particularly in regions where brick-and-mortar branch access is limited or where entrepreneurs rely heavily on mobile money and agent banking. It may also support cross-selling of payments and credit products if advisory services translate into more formalised business banking relationships.

Over the July–September period, the bank is expected to continue the regional roll-out and engage MSMEs and traders through its ‘KCB Mtaani Roadshows’, as referenced in the media note. Further details—such as county-level schedules, partner participation and product-specific terms—were not provided in the statement.