MultiChoice Kenya has kicked off its ‘All I Want Hii Krisi’ festive season campaign with a community activation at Nyayo Estate’s Malaika Park in Nairobi, the company said in a media brief dated Oct. 24. The activation marked the start of a month-long nationwide rollout aimed at driving uptake of DStv offers and in-person fan engagement across major towns.

According to MultiChoice, residents at the Nyayo Estate event were given a hands-on DStv experience, access to branded merchandise and giveaways, and a range of discounts under the festive campaign. A key promotional price point highlighted by the company was a reduction in the retail price of the DStv Zapper decoder to KES 850, from KES 1,199.

The activation also featured appearances by cast members from DStv shows, including Lulu, Lazizi, Njoro wa Uba, and Qware. MultiChoice said attendees interacted with actors and creators during activities designed to bring audiences closer to content beyond the screen.

The campaign comes as pay-TV and streaming providers in Kenya compete for consumer spending amid price sensitivity and increased choice in entertainment platforms. Decoder and subscription promotions remain a common strategy in the sector as operators seek to retain existing customers and attract new households, particularly during high-viewership periods such as the year-end festive season.

In its statement, MultiChoice said the Nyayo Estate activation was designed as “a vibrant celebration of storytelling, community, and the power of shared entertainment.” The company added that residents “were fully immersed in the DStv experience, enjoying exclusive access to premium merchandise, exciting giveaways, and… festive discounts under the ‘ALL I Want Hii Krisi’ campaign.”

MultiChoice also pointed to the decoder discount as a central part of the campaign, saying, “Many took advantage of the standout offer of the season which is the DStv Zapper decoder now retailing at just KES 850, down from KES 1,199.”

For Kenya’s broadcast and content market, the rollout highlights how entertainment brands are increasingly using community activations and experiential marketing to support sales and strengthen audience loyalty. Such events can also help content producers and show brands grow viewership by turning TV franchises into live, local touchpoints—an approach that has become more visible across East Africa’s creative economy.

MultiChoice said the campaign will continue through the month with activations in “different regions and major towns across the country,” signalling further public events tied to DStv offers and talent appearances. The company did not provide a detailed schedule of towns or dates in the media brief.