MultiChoice Kenya has kicked off its ‘All I Want Hii Krisi’ festive season campaign with a community activation at Nyayo Estate’s Malaika Park in Nairobi, the company said in a media brief dated Oct. 24. The activation marked the start of a month-long nationwide rollout aimed at driving uptake of DStv offers and in-person fan engagement across major towns.

According to MultiChoice, residents at the Nyayo Estate event were given a hands-on DStv experience, access to branded merchandise and giveaways, and a range of discounts under the festive campaign. A key promotional price point highlighted by the company was a reduction in the retail price of the DStv Zapper decoder to KES 850, from KES 1,199.

The activation also featured appearances by cast members from DStv shows, including Lulu, Lazizi, Njoro wa Uba, and Qware. MultiChoice said attendees interacted with actors and creators during activities designed to bring audiences closer to content beyond the screen.

The campaign comes as pay-TV and streaming providers in Kenya compete for consumer spending amid price sensitivity and increased choice in entertainment platforms. Decoder and subscription promotions remain a common strategy in the sector as operators seek to retain existing customers and attract new households, particularly during high-viewership periods such as the year-end festive season.

In its statement, MultiChoice said the Nyayo Estate activation was designed as “a vibrant celebration of storytelling, community, and the power of shared entertainment.” The company added that residents “were fully immersed in the DStv experience, enjoying exclusive access to premium merchandise, exciting giveaways, and… festive discounts under the ‘ALL I Want Hii Krisi’ campaign.”

MultiChoice also pointed to the decoder discount as a central part of the campaign, saying, “Many took advantage of the standout offer of the season which is the DStv Zapper decoder now retailing at just KES 850, down from KES 1,199.”

For Kenya’s broadcast and content market, the rollout highlights how entertainment brands are increasingly using community activations and experiential marketing to support sales and strengthen audience loyalty. Such events can also help content producers and show brands grow viewership by turning TV franchises into live, local touchpoints—an approach that has become more visible across East Africa’s creative economy.

MultiChoice said the campaign will continue through the month with activations in “different regions and major towns across the country,” signalling further public events tied to DStv offers and talent appearances. The company did not provide a detailed schedule of towns or dates in the media brief.

ANZA MMA staged what it said was Kenya’s first professionally sanctioned mixed martial arts (MMA) event on Friday, December 5, 2025, at Broadwalk Mall in Nairobi, bringing together professional fighters from Kenya, Uganda and Tanzania in a card where every bout ended in a stoppage.

In a press release dated December 8, 2025, the promoter said the event, branded KO Fight Night by ANZA MMA, was sold out and was also broadcast live on YouTube. ANZA MMA added that the broadcast featured commentary from Julio DeSouza, who it described as a Brazilian Jiu-Jitsu black belt and co-founder of Nairobi Jiu-Jitsu Academy, and was hosted by Alex Holi.

The event signals a push to formalise and monetise combat sports in Kenya through professionally sanctioned formats, broadcast distribution and event production, as local promoters test whether MMA can attract consistent gate revenues and sponsorship in a market where boxing and football have traditionally dominated attention.

ANZA MMA said the Nairobi card drew entertainment acts including Savara, Octopizzo and Boutross, with live performances between fights. The promoter positioned the event as part of its broader effort to build an MMA pipeline in the region, following years focused on developing amateur competition.

On the sporting side, ANZA MMA reported first-round wins on the main card for Kenyan fighters Ouhsummer Ali Abad, George Itumo and Kelvin Odongo. Odongo received what the promoter termed the “KO of the Night” bonus, while Tanzanian fighter Dauda Rajabu was awarded “Submission of the Night,” according to the statement.

“Tonight was a historic moment not only for ANZA MMA but for Kenya and East African combat sports,” Peng Chen, founder of ANZA MMA, said in the release. “The athletes delivered world-class performances, the fans brought unforgettable energy and the entire country proved it is ready for elite professional MMA.”

Chen said the promotion plans to expand its events calendar next year. “Next year, fans can expect to see more ANZA MMA amateur and pro fights in Nairobi and different regions in the country,” he said.

ANZA MMA also said the event attracted interest from international MMA organisations “including UFC PFL and AKO,” adding that Daniel Kijo, identified as Director of Marketing & Operations at PFL Africa, attended “as a show of PFL Africa’s interest in ANZA MMA and developing local talent.” The statement did not disclose any commercial agreements, rights deals or investment commitments linked to the attendance.

Main-card results listed by the promoter were: Ouhsummer Ali Abad (Kenya) defeated Stephen Rackara (Uganda) by Round 1 TKO (Ground & Pound) at featherweight; George Itumo (Kenya) defeated Joel Ssemanda (Uganda) by Round 1 TKO (Ground & Pound) at bantamweight; Kelvin Odongo (Kenya) defeated Jonani Tugume (Uganda) by Round 1 TKO (Strikes) at heavyweight; and Dauda Rajabu (Tanzania) defeated Farouk Ogwal (Uganda) by Round 1 submission (Triangle Choke) at flyweight.

Preliminary results listed were: Rashidi Mlegelo (Tanzania) defeated Justin Okot (Uganda) by Round 1 submission (Rear Naked Choke) at featherweight; Annet Rose Kiiza (Uganda) defeated Rael Ashubwe (Kenya) by Round 2 TKO (Ground & Pound) at flyweight; and Moses Musisi (Uganda) defeated Joakim Ikalakala (Kenya) by Round 2 submission (“Mother’s Milk”) at welterweight.

For Kenya’s sports business ecosystem, the key test will be whether professionally sanctioned MMA can sustain repeat events through ticketing, sponsorship and media distribution—particularly as promoters seek to build reliable athlete pathways, coaching infrastructure and regulatory frameworks. ANZA MMA said KO Fight Night was supported by Kenya Originals, Açaí Oasis, You C.1000 Drinks, MMA Gold and HustleSasa.

ANZA MMA said it will stage more amateur and professional fight nights in 2026, expanding beyond Nairobi to other regions, as it works to grow the sport’s national footprint.

Nigerian artist Mr Eazi has released a new single and music video titled “Dance Pon Me”, according to a press release dated December 15, 2025. The release arrives ahead of a dancehall-inspired mixtape that Mr Eazi plans to put out on Mixpak, the statement said.

The track follows “Sekkle & Bop”, Mr Eazi’s 2021 collaboration featuring Popcaan, and is positioned by his team as the latest preview of the upcoming project. The press release states that “Dance Pon Me” is available for streaming on digital platforms alongside an official video.

The release adds to a growing pipeline of Africa-origin music content timed to year-end entertainment demand, commonly referred to in West and East Africa as “Detty December”. For Kenya’s music and nightlife economy—covering clubs, live events, DJs, brand activations and streaming consumption—high-rotation singles in December typically influence bookings and playlists across Nairobi’s entertainment circuit, while also shaping cross-border collaborations and touring patterns.

According to the statement, “Dance Pon Me” was produced by Dre Skull and Cadenza. The release notes that Dre Skull has worked with Popcaan, Burna Boy and Vybz Kartel, while Cadenza has credits with Jorja Smith, Beyoncé and Doja Cat.

Songwriting credits listed in the press release include Oliver Rodigan, Andrew Hershey, Marlon Roudette and Oluwatosin Oluwole Ajibade.

The press release also frames the track as reflecting a wider Afro-diaspora sound and audience, explicitly referencing cities including Lagos, Accra, Nairobi and London as part of its intended cultural reach.

Mr Eazi is described in the statement as a Grammy Award–winning artist. The release cites his past catalogue—including tracks such as “Skin Tight” and “Leg Over”—and notes that he has performed at Coachella. It also references his involvement in nightlife concepts, including Choplife Soundsystem and Detty Rave.

In 2025, Mr Eazi released an EP titled “MAISON ROUGE”, which the statement describes as a return to his Banku Music roots.

While the press release does not disclose commercial terms, distribution partners, streaming figures or projected release dates for the Mixpak project, the announcement underscores the continuing competition for audience attention during the December peak season, when music releases often translate into demand for club play, event programming and short-form video content.

For Kenya’s market, such releases can have spillover effects across DJ setlists, streaming playlists and event line-ups, particularly as Nairobi remains a regular stop for regional touring and brand-sponsored nightlife events. The explicit mention of Nairobi in the press statement indicates continued interest in East African listenership as part of wider pan-African and diaspora consumption patterns.

Anyiko PR said media inquiries for East Africa should be directed to press@anyiko-pr.com. Mr Eazi’s team indicated that the single and official video are now available on streaming platforms, with the broader mixtape planned for release on Mixpak.