CFAO Mobility Kenya unveiled the new Mercedes-Benz S-Class in Nairobi on 17 Aug 2026 during a global expedition marking 140 years of the motor car.
The company said customers and partners attended the event at Muthaiga Golf & Country Club alongside business leaders and automotive enthusiasts.
CFAO Mobility Kenya Managing Director Arvinder Reel said the anniversary celebrated the brand’s history and ongoing evolution.
Reel said “Tonight is not simply about celebrating a number, it is about celebrating legacy.”
Reel said that legacy began in 1886 when Carl Benz patented the Motorwagen and fundamentally changed how the world moves.
He said Mercedes-Benz’s 140-year journey demonstrated the importance of continually challenging what is possible in mobility.
The company said Germany’s ambassador to Kenya His Excellency Ambassador Sebastian Groth also attended.
For Kenya’s business landscape, the event reflects global automotive brands’ continued focus on premium vehicles and the importance of after-sales networks and customer service.
The Nairobi event served as Kenya’s stop on Mercedes-Benz’s global “140 Years. 140 Places” campaign.
CFAO Mobility Kenya said the campaign takes three S-Class vehicles across six continents.
The company said the vehicles would travel more than 60,000 kilometres and visit 140 locations before returning to Stuttgart in Germany in October 2026.
According to CFAO Mobility Kenya, the expedition had already visited more than 70 destinations.
The company listed Stuttgart, Brussels and Paris among its European stops.
Its routes through the Americas included Buenos Aires, the Andes, New York and Miami.
The company also listed Chinese destinations including Beijing, Jinan, Lianyungang, Suzhou and Shanghai.
Additional stops across Asia and Southeast Asia included Seoul, Vietnam, Thailand and Singapore.
The expedition also visited Malaysia, Japan, Bhutan and India.
The Nairobi stop also reflects the city’s role as a regional hub for multinational brand activity and high-value consumer segments.
Idrissa Diagne is General Manager for Mercedes Benz at CFAO Mobility Kenya.
Diagne said the distributor would continue bringing new models and technologies to the market.
He said customers and communities were celebrating a “historic milestone that honors the brand's enduring legacy of innovation”.
Diagne also described that legacy through the words “engineering excellence” and “pioneering spirit”.
He said CFAO Mobility Kenya remained committed to offering advances in safety, performance, connectivity and luxury as Kenya’s authorised Mercedes-Benz distributor.
CFAO Mobility Kenya said its predecessor DT Dobie had represented Mercedes-Benz in Kenya since 1949.
The company said CFAO Motors and DT Dobie integrated in 2023 and now operate under CFAO Mobility Kenya Limited.
CFAO Motors was formerly Toyota Kenya.
The company said the new S-Class was the event’s main product unveiling but did not disclose Kenyan pricing or specifications.
It described the model as Mercedes-Benz’s flagship platform for innovations that later influence the wider automotive industry.
CFAO Mobility Kenya said its local Mercedes-Benz saloon range includes the C-Class, E-Class and S-Class.
Its SUV range includes the GLC, GLE, GLS and G-Class.
The company said its van range includes the Vito, V-Class and Sprinter.
The expedition’s next milestone is its return to Stuttgart in October 2026 after completing the remaining locations on its 140-stop route.
Photo Gallery
