CFAO Mobility Kenya has launched a road safety education programme for schools in partnership with the National Transport and Safety Authority (NTSA), the Kenya Police Service Traffic Department, the Kenya Scouts Association (KSA) and First Step Road Safety Initiatives, the organisations said on September 14, 2026 in Nairobi.

According to the partners, the initiative is designed to equip learners with practical road safety knowledge using “structured” and “competency-based” learning materials, while also supporting participation in the annual Scouts Road Safety Badge competitions.

The programme will initially focus on Nairobi schools before expanding to other parts of the country. Schools named for training in the first phase include Upper Hill School, Bidii Primary School, Utawala Academy, Highway Secondary School and Ruaraka Academy, among others, according to the statement.

The initiative targets Kenya Scouts leaders in schools, who will be trained and provided with road safety materials to support implementation of road safety activities within their institutions. Beyond Scouts leaders, the programme will also train teachers, Scout patrons, school transport personnel and other stakeholders involved in learner safety, the organisers said.

The launch comes as road safety remains a major public policy and economic issue, with implications for healthcare costs, productivity losses, insurance claims and the safety of school transport systems. NTSA data cited in the statement shows Kenya recorded 4,458 road crashes in 2025, a 3.4% increase from 4,311 crashes reported in 2024. NTSA also estimates that more than 4,000 people die in road crashes in Kenya each year.

Arvinder Reel, Managing Director of CFAO Mobility Kenya, said the programme is aimed at influencing behaviour early. “Road safety is a shared responsibility, and education is one of the most effective ways of creating lasting behavioural change. Through this programme, we are equipping Scouts leaders, teachers and school communities with the knowledge and tools to champion road safety among learners,” Reel said.

He added: “We believe that by engaging young people early, we can help nurture a generation of responsible road users and create a culture of safety that extends beyond schools into families and communities.”

George A. Ayienda, Chief Executive Officer of First Step Road Safety Initiatives, said the programme reflects a multi-stakeholder approach to reducing crashes. “Promoting road safety is essential to building a culture of responsible road use. Reducing road-related accidents requires a collective effort, and stakeholders across different sectors must work together to strengthen road safety awareness, encourage responsible behaviour and ultimately help save lives on our roads,” Ayienda said.

The organisers said implementation will be supported by NTSA, the Kenya Police Service Traffic Department and the Kenya Scouts Association, among other agencies, bringing together technical expertise, enforcement perspectives and practical guidance to strengthen road safety education in schools.

For Kenya’s business landscape, the initiative underscores a growing role for private sector organisations in supporting public safety outcomes, particularly in areas that affect mobility and the transport ecosystem. Road safety education in schools can also influence longer-term compliance and safer conduct among future drivers, passengers and pedestrians, which may support broader efforts to reduce crash-related disruptions and costs.

The partners did not disclose the programme’s budget, timelines for national rollout, or the number of educators and learners expected to be reached in the first phase. However, they indicated that Nairobi is the starting point, with expansion planned to the rest of the country.