Spotify has named Nigerian-British artist DEELA as its EQUAL Africa artist of the month, adding her to the platform’s rolling spotlight for women artists across the continent, according to a statement distributed on behalf of Spotify by Irvine Partners.

The selection positions DEELA for increased algorithmic and editorial exposure on Spotify’s Africa-facing properties at a time when music streaming is a key route to discovery, monetisation and cross-border audiences for artists in Kenya and the wider region.

Spotify said DEELA has built momentum through releases spanning rap, hip-hop and Afro-influenced sounds. The company highlighted her 2025 album Wicked and pointed to tracks including “Slide” and “Why Always Me?” as part of the work underpinning the latest recognition.

The statement also outlined DEELA’s background, saying she was born in Lagos and raised between Nigeria and the UK, drawing on influences from both Lagos’ music culture and underground scenes in the United Kingdom. Spotify referenced earlier tracks including “FIT,” “Anyways” and “Watchu Mean” as examples of her prior work.

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, said the platform’s EQUAL programme aims to elevate women creators within Africa’s music ecosystem. “DEELA’s music reflects the creativity and drive shaping Africa’s current music scene,” Okumu said. “As part of Spotify’s EQUAL programme, she represents how African women are advancing visibility, driving opportunities, and building global connections through their art.”

In an interview segment included in the release, DEELA described her motivation for making music and how she approaches industry spaces. “It was when I realised that I have this unshakable joy while I’m creating music and get into a flow state very easily,” she said, referring to the point she decided music was her direction. She added: “I love that people associate my music with confidence and fierceness because that’s exactly why I do it.”

Asked how she navigates the industry as a woman, DEELA said: “I always put myself out there. The best people you meet are outside, and it's important to always talk positively about yourself in these rooms. It feels daunting taking up space, but that’s the best way to navigate the music industry as a woman.”

Spotify’s EQUAL initiative is part of a broader shift in how platforms shape music discovery and consumption, with playlists and editorial programming increasingly influencing what listeners in Kenya, Nigeria, South Africa and diaspora markets hear. For East African labels, distributors and artist managers, such platform-led campaigns can translate into measurable uplifts in streams, follower growth and booking interest, although the company did not provide figures for the impact of this month’s spotlight.

The announcement comes as Spotify reports scale across its global business. In the same statement, the company said it has 751 million monthly active users and 290 million premium subscribers across 184 markets. Spotify also said its catalogue includes more than 100 million tracks and more than 7 million podcast titles.

Looking ahead, DEELA’s EQUAL Africa placement is expected to increase her visibility on Spotify’s discovery surfaces and related editorial properties over the month. Spotify did not disclose the next EQUAL Africa selection date in the statement.

South African pop group DEY SAY has announced a Kenya tour slated for March 7–14, 2026, with Nairobi set to be the first stop on what it described as an international tour across multiple African markets. The group is also pushing its single “Calling For You (Ringback)”, which it said has gained traction on TikTok, and will hold a meet-and-greet performance event at Ball Point, Village Market in Nairobi on March 14, 2026 at 6pm, according to a press release dated February 18, 2026.

The tour, dubbed KTOF (Kids Take Over the Future), positions Kenya as the entry point into East Africa for the Johannesburg-based act. DEY SAY’s members are Chadwell Johnson, Leandre Johnson, Elim Solomons and Joaquin Jardine, aged between 16 and 20, the statement said.

The announcement adds to a growing pipeline of regional music and entertainment acts using Nairobi as a launchpad for East African expansion—reflecting the city’s role as a hub for youth culture, brand partnerships, live events, and digital distribution. Kenya’s creative economy has been drawing increased interest from regional labels, promoters and content-led businesses seeking audiences that are active on social platforms and receptive to cross-border collaborations.

DEY SAY’s organisers said the Nairobi leg will include engagement with fans and live performances of “Calling For You (Ringback)”. The release describes the song as blending African and Latin rhythms with global pop influences. The group’s management also pointed to the act’s online reach, stating it has more than 130,000 TikTok followers and over 10 million collective views.

Quaid Dunn, Co-Founder and A&R Lead at Plus Two Seven, said Kenya was selected deliberately as the first stop. “Kenya was intentionally chosen as the starting point for its strong influence on youth culture and its role as a gateway into East Africa’s vibrant creative ecosystem,” Dunn said in the press release.

Jonathan Jules, Co-Founder and Business Lead at Plus Two Seven, linked the tour to creator development. “KTOF empowers young African creators to dream bigger and reach further,” Jules said.

After Kenya, the group plans to return to South Africa for a national schools programme before continuing to Namibia, Zambia, Tanzania, Rwanda, Uganda and Ghana, according to the statement. The tour plan includes live performances, media appearances and “youth-focused workshops”, the organisers said, suggesting a format that blends entertainment with skills and community programming—an approach increasingly used by creative companies to build audiences while opening up sponsorship and partnership opportunities.

For Kenya’s events and entertainment ecosystem, the Nairobi stop points to continued demand for venue-led activations in retail and lifestyle destinations such as Village Market, as well as the commercial value of fan events that can be monetised through ticketing, brand placements and digital content. The cross-border itinerary may also support regional collaborations in production, promotion and distribution, particularly as Kenyan agencies and venues compete to host touring acts.

Looking ahead, the press release said 2026 will be a key production year for DEY SAY, with the group working on a debut double EP set for release later in the year. Interview requests are being handled via Anyiko PR, the statement said.