LG Electronics East Africa and its main distribution partner Opalnet concluded the #TrekToLove campaign with an obstacle course grand finale at Karura Forest in Nairobi on April 7, 2026, awarding participants with prizes including home appliances and a hotel stay.

According to the companies’ press release, the campaign—launched in March—invited participants to submit videos showing activities they enjoy doing together, including cooking, dance-based fitness routines and travel moments. From the submissions, a select group was invited to Nairobi to compete in a team-based obstacle course designed to test “communication, trust and collaboration,” the statement said.

The release named three winning teams. Mohammed Omar and Serreti Nannes won the grand prize, which included a night’s stay at a hotel and an LG bottom freezer refrigerator. Sharon Nduati and Nick Nduati were first runners-up and received an LG QNED TV, while Monique Abok and Winnie Opiyo were second runners-up and received an LG 8kg washing machine, the companies said.

The event adds to a growing use of experiential consumer marketing in Kenya’s competitive consumer electronics and home appliances market, where brands and distributors increasingly use campaigns and public activations to drive engagement and differentiate products in an environment shaped by price sensitivity, expanding retail channels and shifting household consumption patterns.

LG Electronics East Africa Head of Marketing Jane Kariuki said the campaign was designed to focus on relationships and shared experiences. “#TrekToLove was about celebrating real connections in a way that feels fresh, fun and relatable. We wanted to create something that reflects how people connect, grow and share experiences together, and seeing that come to life has been amazing,” Kariuki said in the statement.

Kariuki added that the company aimed to align the campaign with changing lifestyles. “We also wanted to create something that reflects modern lifestyles, where shared experiences are at the heart of connection,” she said, adding that LG seeks to support everyday moments with “solutions that make life smoother and more enjoyable.”

Opalnet Managing Director Rakesh Singh said the initiative provided a platform for participants to share personal stories and connect. “Over the past few weeks, we have seen how powerful it can be when brands create platforms that allow individuals to express themselves and connect in meaningful ways,” Singh said. “The stories shared by participants have been inspiring, and they remind us that at the heart of everything we do are human connections.”

For Kenya’s consumer goods and electronics ecosystem, such brand activations increasingly serve as a bridge between marketing and distribution, with distributors like Opalnet playing a visible role in end-customer engagement beyond traditional retail and after-sales support. The collaboration also reflects how manufacturers and local partners are co-investing in campaigns to stimulate demand for appliances and televisions that compete across both premium and mass-market segments.

No monetary values were disclosed in the press release for the prizes or the campaign budget, limiting an assessment of the activation’s commercial scale. The companies did not provide participant numbers or regional breakdowns of entries, describing the response as positive and featuring “stories of friendship, community and shared experiences from across the region.”

LG and Opalnet said the campaign also highlighted LG’s focus on home solutions that support shared living experiences. Future milestones or follow-up activations were not announced in the statement.