LG Electronics and Maisha Magic have concluded the first season of Make Life Good, a six-part reality series that features 24-hour upgrades of community organisations using LG equipment, according to a statement issued in Nairobi on July 22, 2026.

The season finale focuses on the makeover of Johannesburg’s Moses Molelekwa Arts and Music Centre, led by Pan-African public relations executive Perpetual Kendi. The centre supports young musicians and artists from underserved communities. The partners said the renovation introduced upgraded facilities and appliances intended to improve the usability of the space for learning and creative development.

The programme, hosted by television personality Jessica Nkosi, is framed around themes of gratitude and Ubuntu. Across the season, six participants—described by the organisers as “Achievers”—worked with LG’s design and construction teams to renovate community facilities within 24 hours, the statement said.

Earlier episodes featured mountaineer Saray Khumalo, football figure William Okpara, entrepreneur and author Thandi Mavata, data and analytics executive Esther Munyi and filmmaker Adze Ugah, according to the release.

While the featured makeovers were carried out in South Africa, LG Electronics East Africa’s involvement positions the content within the company’s regional brand and corporate citizenship footprint, at a time when consumer electronics firms are increasingly using media partnerships to reach audiences across the continent and deepen local market relevance.

The statement said the renovations targeted practical constraints in community operations, such as food preparation, hygiene, laundry and learning environments. It cited upgrades at facilities including LIV Lanseria and Botshabelo Babies Home, which received refrigerators, microwave ovens and dishwashers, while other sites were equipped with washing machines, washer-dryer combinations and dryers.

Youth-focused organisations named in the release include the Bold Men Skills Program, The House Group and the Moses Molelekwa Arts Foundation. These sites received televisions and audio equipment for education, skills development and events, according to the statement. Some facilities also received air conditioning systems.

Jessica Nkosi, the show’s host, said the series aimed to demonstrate what coordinated support can achieve for community groups.

“I strongly believe we changed people's lives; watching them walk into these spaces and get surprised by how they had been transformed was incredibly emotional. Every organisation we visited was genuinely in need of support, so being part of this journey has been a real honour,” Nkosi said.

Donghun Lee, President of LG Electronics East Africa, said the company would continue using storytelling to spotlight community initiatives.

“The end of this season marks the beginning of an even bigger journey for LG. Across Africa, there are countless changemakers whose work deserves to be seen and celebrated. We remain committed to creating platforms that amplify these stories while demonstrating how innovation can help communities thrive,” Lee said.

Jane Kariuki, Head of Marketing at LG Electronics East Africa, said the series was designed to connect technology and community needs.

“Make Life Good has shown what is possible when purpose, technology and community come together. We are incredibly proud of what this series has achieved and grateful to every Achiever and organisation that opened their doors and shared their stories,” Kariuki said.

For Kenya’s media and consumer market, the partnership reflects a broader trend in which broadcasters and brands co-produce content to build audience engagement across East Africa’s pay-TV ecosystem while aligning corporate narratives with social impact themes. The distribution on Maisha Magic East also underscores the role of regional channels in circulating pan-African programming.

According to the statement, all six episodes are available on LG’s official website, and the final episode is scheduled to air first on Maisha Magic East (DStv Channel 158) on Wednesday, July 22 at 11:00am EAT.

LG Electronics East Africa and its regional distribution partner Opalnet have unveiled a new portfolio of commercial technology solutions targeting enterprises across East Africa, the companies said on July 8, 2026 in Nairobi.

According to the press release, the offering is aimed at operational needs in sectors including commercial real estate, logistics, hospitality and public sector infrastructure, as the companies seek to expand their business-to-business (B2B) footprint in the region.

The portfolio includes built-in kitchen appliances, commercial heating, ventilation and air conditioning (HVAC) systems, commercial laundry equipment, cold-chain and retail storage products, and large-format commercial displays. LG said the HVAC line-up features Variable Refrigerant Flow (VRF) systems, Multi V™ technologies and intelligent building climate management tools that are designed to reduce energy consumption. The release also cited high-capacity washers and dryers intended for hotels, hospitals, serviced apartments and institutional facilities, as well as high-efficiency chest freezers for large-scale retail and cold-chain operations. The display range mentioned in the release includes a 100-inch QNED commercial screen.

The launch was introduced to developers, engineers, B2B product distributors and other professionals during what the company described as a dinner showcase in Nairobi.

Jane Kariuki, Marketing Lead at LG Electronics East Africa, said the company is positioning its enterprise offering around partnerships and support for corporate buyers. “We are trying to help our B2B partners grow their businesses. We totally understand that some of them may not have the financial capability, but we want them to know that, with Opalnet, they have good financial partnerships with key players in the industry,” Kariuki said, according to the press release.

She added that LG intends to support customers beyond procurement. “We also want them to understand that we have the technology to back them up in terms of after-sales training and that we will walk with them and grow together,” Kariuki said.

Opalnet Managing Director Rakesh Singh said product performance in commercial settings depends on local execution and support. “The integration of LG’s engineering capabilities with Opalnet’s regional distribution network reflects a broader trend across East African markets, where corporate buyers are increasingly prioritizing long-term life-cycle support and operational reliability over baseline procurement costs,” Singh said. He added that “most of LG’s latest products are AI integrated” and that Opalnet is working with LG “to make sure that these technologies are available to Kenyans.”

Under the partnership, Opalnet will provide technical consultation, installation support, preventive maintenance and after-sales service, the companies said. The release stated that the local support model is expected to accelerate adoption among businesses building new facilities or upgrading existing ones.

The announcement comes as Kenyan property developers, hospitality operators and logistics firms increasingly prioritise energy management and maintenance reliability to manage operating costs, particularly in large facilities such as hotels, hospitals, warehouses and retail chains. For suppliers, the ability to offer installation capacity, spare parts availability and service coverage has become a key differentiator in winning enterprise contracts—often alongside financing arrangements that help spread upfront capital expenditure.

Looking ahead, LG and Opalnet indicated that the focus will be on deployment and support, including addressing “last-mile logistical and technical support challenges” that can slow the adoption of advanced hardware, according to the press release.

LG Electronics East Africa has partnered with MultiChoice, a Canal+ company, to launch Make Life Good, a six-part reality television series that will air on Maisha Magic from 13 June, the companies said in a media statement dated Wednesday 10 June 2026 in Nairobi.

According to the statement, the programme will be hosted by South African television personality Jessica Nkosi and will follow six public figures as they plan surprise 24-hour makeovers of facilities run by charitable organisations and community mentors. The series will air on Maisha Magic East (DStv Channel 158) at 19:30 EAT on 13 June, with a repeat on Maisha Magic Plus on 14 June at 20:00.

The show’s format centres on what the companies describe as gratitude-driven interventions for organisations supporting vulnerable communities in South Africa. The “Achievers” named in the statement are mountaineer Saray Khumalo, football figure William Okpara, entrepreneur and author Thandi Mavata, data and analytics executive Esther Munyi, PR executive Perpetual Kendi, and filmmaker Adze Ugah.

In each episode, the statement said, an Achiever selects a cause and works with LG to upgrade the facility with appliances and electronics intended to address day-to-day operational constraints. Examples cited include upgrades at LIV Lanseria and Botshabelo Babies Home, as well as installations for youth hubs and training centres such as Bold Men Skills Program and The House Groups. The companies also referenced support to the Kensington Secondary School soccer programme through laundry equipment for cleaning sports kits.

Phil Jung, CEO of LG Electronics Middle East and Africa Region, said the company is using the programme to focus on human-interest storytelling rather than product-led messaging. “At LG, our 'Life’s Good' philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful. With ‘Make Life Good’ series, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region,” Jung said.

MultiChoice framed the series as part of its unscripted programming slate on Maisha Magic. “It’s reality TV with purpose. We see it as a celebration of compassion and the unique Mzansi belief that when one rises, they should thrive to lift others as well,” said Mbali Ntuli, GE Head of Unscripted Content at MultiChoice. “We are honoured to be at the centre of a project that is a reminder that even a small act of kindness can transform an entire community.”

Donghun Lee, President of LG Electronics East Africa, said the series is intended to spotlight individuals and organisations working in communities. “Across Africa, there are countless individuals and organisations doing extraordinary work every day, often without recognition. What makes ‘Make Life Good’ special is that it shines a light on these stories and gives them a platform to inspire others,” Lee said.

For Kenya’s business landscape, the partnership underscores how global electronics brands and pay-TV operators are increasingly using locally distributed content to reinforce brand positioning in East Africa’s competitive consumer electronics and home appliances market. Maisha Magic’s reach on DStv also provides a regional distribution pathway for programming that blends entertainment with corporate-backed community interventions, a format that has been gaining traction across African broadcasters and streaming platforms.

Jane Kariuki, Head of Marketing at LG Electronics East Africa, said the project is designed to show practical applications of technology in community settings. “Through this partnership with Maisha Magic and these inspiring changemakers, we are looking beyond product features to spotlight the real impact they are making in their communities. At the same time, we are demonstrating how smart technology can support and simplify the important work they do to create positive change every day,” Kariuki said.

The companies did not disclose the value of the production or any investment tied to the facility upgrades. The next milestone is the premiere on 13 June, followed by subsequent weekly episodes over the six-part season, according to the statement.

LG Electronics East Africa, in partnership with the Ngong Hills Metro Community Forest Association (CFA) and Tree Niches, planted more than 300 indigenous trees at Ngong Hills Forest on June 6, 2026, as part of efforts to restore degraded sections of a key water catchment ecosystem near Nairobi.

In a statement, the company said the activity took place in Ngong, about 25 kilometres southwest of Nairobi, in the 7,000-acre Ngong Hills Forest. LG said the forest supports communities across Nairobi, Kajiado, Kiambu and neighbouring counties as a water catchment area, and is also a recreation destination.

The tree-planting exercise comes as Kenya faces environmental degradation pressures that include “declining forest cover, biodiversity loss, prolonged droughts, flooding and increasing pressure on critical water catchment areas,” according to the press release. The company cited threats to indigenous forests from illegal logging, encroachment, charcoal production, overgrazing and unsustainable land-use practices.

LG said the 2026 activity builds on a restoration programme it launched with partners in 2025. During last year’s initiative, the partners planted more than 300 indigenous seedlings in degraded sections of the forest. Follow-up monitoring showed 252 trees survived, which LG and its partners put at an 84% survival rate.

“Last year, together with our partners, we planted more than 300 indigenous trees in this forest. We are pleased that 252 of those seedlings survived, achieving an 84 percent survival rate,” said Donghun Lee, President of LG Electronics East Africa. “That success demonstrates that meaningful restoration is possible when tree planting is followed by proper care and monitoring. It has also motivated us to return and plant another 300 trees as part of our long-term commitment to environmental sustainability.”

The company also donated four benches that it said will be installed at “strategic locations throughout the forest.” LG said the benches are intended to improve the experience of visitors and hikers and encourage appreciation for conservation.

Tree Niches said the initiative reflects the importance of ecosystem restoration through sustained collaboration. “Kenya has lost significant portions of its natural ecosystems over the years due to deforestation and land degradation. Every successful restoration project helps reverse that trend,” said Dr. Solomon Kipkoech, Co-founder and Director of Tree Niches. “The impact of such initiatives go beyond the trees planted to demonstrate the value of sustained partnerships and community-led conservation.”

For Kenya’s business landscape, corporate participation in forest restoration has become increasingly visible as climate variability affects sectors such as agriculture, energy, insurance and tourism. Water catchments near major urban centres also have direct implications for industrial and household water availability, and for operational risk management for companies with supply chains dependent on water resources.

The reported 84% survival rate from the 2025 planting, if sustained in subsequent seasons, could be significant because survival rates—rather than planting numbers—determine whether restoration projects translate into lasting canopy recovery. However, survival outcomes can vary with rainfall patterns, species selection and long-term maintenance, meaning continued monitoring will remain central to assessing impact.

LG said it will now be responsible for more than 520 trees grown at Ngong Hills Forest over a two-year period, based on the 252 surviving seedlings from 2025 and the new planting in 2026. The partners did not disclose the budget or cost of the programme. Next milestones are likely to include follow-up maintenance and survival audits of the newly planted trees, as well as installation of the benches at designated sites in the forest, according to the statement.

LG Electronics engaged consumers in Nairobi through a two-week shopper campaign held during the Carrefour Brand Festival, culminating in a live draw event at Two Rivers Mall on April 21, 2026.

According to the company’s press release, the festival brought together 45 consumer brands offering promotional pricing and customer rewards. LG used the platform to showcase its home appliances and electronics while running a prize draw for shoppers who made qualifying purchases at selected Carrefour stores.

To participate, customers were required to purchase select LG products worth at least KES 14,000. Qualifying shoppers were entered into a draw to win LG appliances including microwaves, refrigerators, washing machines and smart televisions, the company said.

The activation highlights the increasing role of large-format supermarkets and mall-based retail in Kenya’s distribution of consumer electronics and durable goods, where brands are seeking to drive foot traffic and conversions through in-store demonstrations, bundled offers and reward mechanics.

LG positioned the campaign as part of its retail partnership approach. The company said the initiative was intended to strengthen direct consumer engagement through established shopping platforms and to support the growth of Kenya’s modern retail segment.

“We are proud to be part of initiatives that bring our products closer to customers,” said Irene Mwangi, Regional Manager of LG East Africa’s Go-to-Market team, speaking during the award ceremony.

Mwangi added that, “This campaign demonstrated how strong partnerships can translate into real value for consumers while strengthening the retail ecosystem that supports technology access across the region. As LG, we remain committed to delivering innovation that responds to the needs of today’s connected homes.”

For Kenya’s retail and consumer goods market, such campaigns can influence short-term sales volumes in categories such as televisions and large appliances, which are often sensitive to price incentives and financing availability. They also underscore the competitive push among electronics brands to secure visibility in high-traffic retail destinations, as shoppers increasingly compare products in-store before purchasing.

LG did not disclose the number of participating shoppers, the value of prizes awarded, or sales performance from the campaign. Future milestones would include similar co-branded promotions and in-store activations as brands and retailers continue to compete for consumer spending in Kenya’s mall and supermarket ecosystem.

LG Electronics East Africa and its main distribution partner Opalnet concluded the #TrekToLove campaign with an obstacle course grand finale at Karura Forest in Nairobi on April 7, 2026, awarding participants with prizes including home appliances and a hotel stay.

According to the companies’ press release, the campaign—launched in March—invited participants to submit videos showing activities they enjoy doing together, including cooking, dance-based fitness routines and travel moments. From the submissions, a select group was invited to Nairobi to compete in a team-based obstacle course designed to test “communication, trust and collaboration,” the statement said.

The release named three winning teams. Mohammed Omar and Serreti Nannes won the grand prize, which included a night’s stay at a hotel and an LG bottom freezer refrigerator. Sharon Nduati and Nick Nduati were first runners-up and received an LG QNED TV, while Monique Abok and Winnie Opiyo were second runners-up and received an LG 8kg washing machine, the companies said.

The event adds to a growing use of experiential consumer marketing in Kenya’s competitive consumer electronics and home appliances market, where brands and distributors increasingly use campaigns and public activations to drive engagement and differentiate products in an environment shaped by price sensitivity, expanding retail channels and shifting household consumption patterns.

LG Electronics East Africa Head of Marketing Jane Kariuki said the campaign was designed to focus on relationships and shared experiences. “#TrekToLove was about celebrating real connections in a way that feels fresh, fun and relatable. We wanted to create something that reflects how people connect, grow and share experiences together, and seeing that come to life has been amazing,” Kariuki said in the statement.

Kariuki added that the company aimed to align the campaign with changing lifestyles. “We also wanted to create something that reflects modern lifestyles, where shared experiences are at the heart of connection,” she said, adding that LG seeks to support everyday moments with “solutions that make life smoother and more enjoyable.”

Opalnet Managing Director Rakesh Singh said the initiative provided a platform for participants to share personal stories and connect. “Over the past few weeks, we have seen how powerful it can be when brands create platforms that allow individuals to express themselves and connect in meaningful ways,” Singh said. “The stories shared by participants have been inspiring, and they remind us that at the heart of everything we do are human connections.”

For Kenya’s consumer goods and electronics ecosystem, such brand activations increasingly serve as a bridge between marketing and distribution, with distributors like Opalnet playing a visible role in end-customer engagement beyond traditional retail and after-sales support. The collaboration also reflects how manufacturers and local partners are co-investing in campaigns to stimulate demand for appliances and televisions that compete across both premium and mass-market segments.

No monetary values were disclosed in the press release for the prizes or the campaign budget, limiting an assessment of the activation’s commercial scale. The companies did not provide participant numbers or regional breakdowns of entries, describing the response as positive and featuring “stories of friendship, community and shared experiences from across the region.”

LG and Opalnet said the campaign also highlighted LG’s focus on home solutions that support shared living experiences. Future milestones or follow-up activations were not announced in the statement.

Demand for better-built rental apartments with modern fittings is rising in Kenya, prompting developers to integrate built-in kitchens and other standardised interior features during construction, according to a press release issued in Nairobi on April 2, 2026.

The shift is being driven by tenants who are increasingly prioritising construction quality, security, reliable utilities and fitted interiors over rent alone as the supply of rental units grows and competition intensifies, the statement said.

Kenya’s real estate sector expanded by 33.7% between 2019 and 2023, according to the Kenya National Bureau of Statistics (KNBS), supported by rapid urbanisation and sustained housing demand. The press release added that more than 77% of rental housing in Kenya consists of flats and apartments, reinforcing demand for space-efficient designs and integrated layouts suited to urban living.

Industry players cited in the statement said built-in kitchen appliances—such as hobs, ovens, extractor hoods and microwaves—are increasingly being installed at the construction stage rather than after occupation. Developers, the release said, view this as a way to standardise unit quality, reduce post-handover modification costs and strengthen tenant appeal.

“There is a growing preference for housing that is delivered as a complete product rather than unfinished space,” said Erick Otieno Onyango, Home Appliance (Cooking) Product Manager at LG Electronics East Africa. “Built-in kitchens are becoming important because they allow developers to optimise space and deliver consistency across units while responding to changing tenant expectations.”

Cost remains a key factor in adoption, particularly in a price-sensitive market. The press release said LG’s entry-level built-in kitchen packages are increasingly positioned as cost-efficient additions when installed during construction, typically ranging between about KES 90,000 and KES 120,000 depending on configuration. Developers quoted in the release said bulk procurement and installation can make integrated appliances viable even in mid-market and affordable housing when spread across overall project costs.

The move towards standardised fittings comes against a backdrop of significant housing need. The statement cited an estimated annual housing demand of about 200,000 units in Kenya, a figure that continues to support the development of multi-family housing, student accommodation and mixed-use residential projects where repeatable interior specifications can reduce maintenance variability and improve operational planning.

Beyond kitchens, developers are also investing in shared amenities as a differentiator in high-density projects. LG said it has supported the installation of more than 200 laundromat facilities across Kenya, with planned expansion into Mombasa, Kisumu, Nakuru and Eldoret as more residential developments incorporate shared services into their designs.

For Kenya’s property market, the implications are twofold. First, developers are likely to face stronger pressure to upgrade specifications as tenants compare properties on overall living standards and lifecycle costs, including maintenance reliability. Second, appliance makers and distributors may see growth opportunities tied to developer-led procurement rather than individual household purchases, potentially shifting sales strategies towards partnerships with contractors, real estate firms and facility operators.

In the near term, market participants expect continued uptake of fitted interiors in Nairobi’s apartment segment, with gradual spillover to other urban centres as new developments target middle-income tenants seeking ready-to-live spaces. Further adoption will depend on construction costs, access to financing for developers, and whether tenants ultimately accept higher rents that may accompany upgraded specifications.

LG Electronics East Africa has reinforced its retail partnership with Carrefour Kenya through a two-week consumer campaign conducted during the Carrefour Brand Festival, culminating in a live prize draw at Two Rivers Mall in Nairobi on March 19, 2025.

According to LG, the campaign was run in selected Carrefour outlets and required customers to purchase selected LG products worth at least KES 14,000 to qualify for entry into a draw. Prizes included LG appliances such as microwaves, refrigerators, washing machines and smart televisions.

The company said the initiative took place during the Carrefour Brand Festival, an event it said brought together 45 consumer brands offering promotional pricing and customer rewards. LG described itself as one of the headline partners at the festival, using the period to showcase its home appliances and electronics while strengthening its commercial relationship with Carrefour, which it termed an important retail distributor in the region.

The campaign also underscores the role of large-format retailers in Kenya’s formal consumer goods and electronics market, where brands increasingly rely on organised retail outlets to reach urban shoppers and run measurable, store-based promotions. For electronics and home appliances, retail-led campaigns can support demand by combining point-of-sale visibility with consumer financing options and bundled promotions, although LG did not disclose sales volumes or the total value of prizes issued.

Speaking during the award ceremony, Irene Mwangi, Regional Manager in LG East Africa’s Go-to-Market team, linked the promotion to Carrefour’s growth in Kenya and LG’s plans to continue working with the retailer across the region.

“We are proud to celebrate this milestone with Carrefour, a partner that has played an important role in bringing our products closer to customers,” Mwangi said, according to the press release.

Mwangi added: “This campaign demonstrated how strong partnerships can translate into real value for consumers while strengthening the retail ecosystem that supports technology access across the region. As LG, we remain committed to deepening this relationship as we continue delivering innovation that responds to the needs of today’s connected homes.”

In Kenya, partnerships between multinational electronics brands and large retailers such as Carrefour have become a key route to market, particularly as retailers expand their store networks in major urban centres. LG said Carrefour’s footprint over the past decade has made it a significant channel for reaching a growing base of urban consumers, positioning joint campaigns as commercially relevant for both companies.

Going forward, similar promotions are likely to remain a feature of the appliances and consumer electronics segment, as brands compete for shopper attention in an environment of price sensitivity and higher household cost pressures. LG did not announce the timing of a follow-up campaign, but said it intends to deepen collaboration with Carrefour across East Africa.