Pwani Oil Products Ltd and Carrefour have awarded prizes worth “millions of shillings” to Kenyan shoppers after a month-long consumer promotion run across Carrefour stores nationwide, the company said in a statement dated 29 June 2026.

The prizes were handed over during a ceremony held in Nairobi on 26 June 2026. According to the statement, winners received brand-new vehicles, school fees vouchers, home appliances and fully paid holiday trips after participating in the promotion.

The campaign also offered discounts of up to 50% on selected Pwani Oil household products at Carrefour outlets during the four-week period, the statement said. The company did not disclose the total value of prizes or the number of winners.

The promotion was positioned around household budget pressures, with the statement citing school fees and transport as key cost drivers, particularly for families in urban centres where the cost of living has risen.

“At a time when the cost of living continues to press on Kenyan households, we wanted this campaign to deliver value on two levels, immediately at the till, and through prizes that make a lasting difference,” said Rajul Malde, Commercial Director at Pwani Oil Products Ltd. “The discounts reached every shopper who walked through those doors. The prizes go to families whose lives will look materially different because of a regular trip to the supermarket. That is the kind of impact we set out to create.”

Pwani Oil said customers who purchased participating products during the campaign automatically qualified for the prize draw. The statement said the promotion covered multiple categories, including cooking oil, laundry care, dishwashing, personal care and petroleum jelly.

The initiative highlights the growing importance of modern trade partnerships for fast-moving consumer goods (FMCG) manufacturers seeking to protect volumes in a price-sensitive market. Retail-driven promotions have become a common tool for brands to stimulate demand while offering short-term relief to shoppers facing higher living costs.

For Kenyan retailers, such campaigns can support store traffic and basket size by tying discounts to prize draws and multi-category purchases. For suppliers, the approach can strengthen shelf presence and product rotation, though it may also increase pressure to fund promotions in a competitive FMCG landscape.

Pwani Oil said the campaign was designed as a single promotional platform for multiple brands in its portfolio, as part of its strategy to use modern trade partnerships to “deliver direct consumer value.” The company did not indicate whether it plans to roll out similar promotions in future or expand the format to other retail chains.

Keean and Kael Shah won the Top Kenya title at the inaugural Carrefour Open Padel Tournament on Sunday, beating Amar Shah and Gaston Castro 7-6 in the final at Networks Padel Village in Nairobi, according to a statement shared with media dated June 9, 2026.

The win closed a four-day tournament hosted by Carrefour Kenya, in partnership with Networks Padel Village. Organisers said the competition attracted more than 250 athletes across divisions that included Top Kenya, Advanced, Mixed, High Intermediate, Intermediate and Open categories, competing for a total prize pool of KES 700,000.

In the women’s final, Khaaliqa Nimji and Seyaana Ladha won after defeating Sharon and Faith, the statement said. Third place in the Top Kenya category was shared between the teams of Maxwell Kombo and Devin Shretta, and Helder Simao and Markel.

The organisers said the Top Kenya champions received KES 100,000 in prize money, while runners-up Amar Shah and Gaston Castro took home KES 40,000. The two third-placed teams each received KES 30,000.

The event adds to a growing calendar of commercial sports activations in Nairobi as retailers and venue operators increasingly partner on tournaments that bring together participation fees, sponsorship and brand visibility. Carrefour Kenya is operated by Majid Al Futtaim, which holds exclusive rights to run the Carrefour brand in Kenya, according to the statement.

Speaking after the final, Keean and Kael Shah said the victory came during their first time playing together as a duo in the tournament setting.

“This was our first time playing together as brothers, and we have to give credit to our opponents for putting up a great fight. In the first set, they had us completely confused, but once we figured out our game, we were able to capitalize,” the pair said in a joint quote provided by organisers.

They added that the match demanded tactical adjustment and mental strength against a familiar pairing.

“It was a very competitive match and a fantastic final. Amar’s left-handed play brings a very different challenge, while Gaston makes you work for every point. In the end, it was as much a mental game as it was physical,” they said.

Organisers said the tournament featured nine categories in total: Top Kenya, Men’s Advanced, Ladies Advanced, Mixed Advanced, Men’s High Intermediate, Men’s Intermediate, Ladies Intermediate, Mixed Intermediate and Open Level 2.0. Participants also competed for gift hampers alongside cash prizes, according to the statement.

Beyond competitive play, the statement said the Carrefour Open included community engagement initiatives such as a youth tournament that introduced younger players to padel and provided mentorship through Networks Padel Village coaches.

For Kenya’s sports and leisure market, the tournament underlines increasing private-sector involvement in niche but fast-growing sports, with dedicated facilities and structured competitions supporting a broader ecosystem that includes coaching, events management, retail partnerships and hospitality spend around venues.

Organisers did not announce dates for a second edition, but said the conclusion of the inaugural event marked a milestone in the sport’s development locally, suggesting further tournament activity could follow as participation grows.

LG Electronics East Africa has reinforced its retail partnership with Carrefour Kenya through a two-week consumer campaign conducted during the Carrefour Brand Festival, culminating in a live prize draw at Two Rivers Mall in Nairobi on March 19, 2025.

According to LG, the campaign was run in selected Carrefour outlets and required customers to purchase selected LG products worth at least KES 14,000 to qualify for entry into a draw. Prizes included LG appliances such as microwaves, refrigerators, washing machines and smart televisions.

The company said the initiative took place during the Carrefour Brand Festival, an event it said brought together 45 consumer brands offering promotional pricing and customer rewards. LG described itself as one of the headline partners at the festival, using the period to showcase its home appliances and electronics while strengthening its commercial relationship with Carrefour, which it termed an important retail distributor in the region.

The campaign also underscores the role of large-format retailers in Kenya’s formal consumer goods and electronics market, where brands increasingly rely on organised retail outlets to reach urban shoppers and run measurable, store-based promotions. For electronics and home appliances, retail-led campaigns can support demand by combining point-of-sale visibility with consumer financing options and bundled promotions, although LG did not disclose sales volumes or the total value of prizes issued.

Speaking during the award ceremony, Irene Mwangi, Regional Manager in LG East Africa’s Go-to-Market team, linked the promotion to Carrefour’s growth in Kenya and LG’s plans to continue working with the retailer across the region.

“We are proud to celebrate this milestone with Carrefour, a partner that has played an important role in bringing our products closer to customers,” Mwangi said, according to the press release.

Mwangi added: “This campaign demonstrated how strong partnerships can translate into real value for consumers while strengthening the retail ecosystem that supports technology access across the region. As LG, we remain committed to deepening this relationship as we continue delivering innovation that responds to the needs of today’s connected homes.”

In Kenya, partnerships between multinational electronics brands and large retailers such as Carrefour have become a key route to market, particularly as retailers expand their store networks in major urban centres. LG said Carrefour’s footprint over the past decade has made it a significant channel for reaching a growing base of urban consumers, positioning joint campaigns as commercially relevant for both companies.

Going forward, similar promotions are likely to remain a feature of the appliances and consumer electronics segment, as brands compete for shopper attention in an environment of price sensitivity and higher household cost pressures. LG did not announce the timing of a follow-up campaign, but said it intends to deepen collaboration with Carrefour across East Africa.