KCB Foundation has partnered with Hivos, the Kenya Private Sector Alliance (KEPSA), Somo and United States International University-Africa (USIU-Africa) to launch the European Union-funded “Tujenge Pamoja” initiative aimed at accelerating Kenya’s transition to a circular green economy.

The programme was launched in Nairobi and will be implemented under the EU SWITCH Africa Green Programme, according to a statement from the partners. It seeks to shift enterprises away from the linear “take–make–dispose” model toward circular approaches anchored on repair, reuse, recycling and resource efficiency.

Under the initiative, the partners said the programme will support 3,200 Micro, Small and Medium Enterprises (MSMEs) to adopt sustainable and commercially viable circular business models. It also aims to strengthen 40 Business Support Organizations (BSOs) as well as Technical and Vocational Education and Training (TVET) institutions to serve as innovation and enterprise development hubs across the country.

The launch comes as Kenya continues to face rising waste management and climate pressures, while MSMEs remain central to employment and economic activity. Circular economy programmes are increasingly being positioned by development partners and private sector institutions as a way to reduce waste while opening new opportunities in recycling, green manufacturing and sustainable services.

Mendi Njonjo, Director at KCB Foundation, said the programme is intended to strengthen MSMEs through financing and skills. “This programme is about economic resilience, dignity and opportunity for millions of Kenyans whose livelihoods depend on MSMEs. By empowering small businesses with green financing, innovation, and skills, we are building enterprises that can compete, create jobs, and drive Kenya’s transition to a more inclusive and circular economy,” Njonjo said during the Nairobi launch.

Henriette Geiger, European Union Ambassador to Kenya, said the shift could unlock economic opportunities alongside environmental gains. “The transition to a circular economy is not only an environmental imperative, but also a major economic opportunity for Kenya. Through ‘Tujenge Pamoja’, we are strengthening innovation, supporting MSMEs, creating green jobs, and promoting inclusive growth that leaves no one behind,” Geiger said.

According to the partners, the programme also aims to create green jobs—particularly for women and youth—reduce waste streams and greenhouse gas emissions, and improve access to green financing through catalytic funding mechanisms to help enterprises scale environmentally responsible solutions. The initiative includes a Gender Equality and Social Inclusion (GESI) focus that prioritises women-led, youth-led and marginalised enterprises.

Key value chains targeted include plastics and packaging, organic waste management through composting and biogas solutions, and sustainable textiles, the statement said.

For Kenya’s business landscape, the initiative signals continued momentum in linking MSME support to climate and resource-efficiency outcomes, with potential downstream effects across waste management, manufacturing inputs and consumer goods. By strengthening business support organisations and TVET institutions, the programme could also influence workforce skills and the availability of advisory services for firms shifting to circular models.

The partners said the initiative aligns with Kenya Vision 2030, the country’s Nationally Determined Contributions (NDCs) under the Paris Agreement, and the Sustainable Development Goals—particularly SDG 8 on decent work and economic growth, SDG 12 on responsible consumption and production, and SDG 13 on climate action. Next steps will include rolling out enterprise support and capacity-building activities through participating organisations and training institutions.