Safaricom brought dairy farmers and agricultural partners together in Githunguri through its Safire Connect forum to discuss farm productivity, financial management and digital services.

In a release dated 7 Oct 2026 the company said the forum connected farmers and agripreneurs with experts and service providers.

“Farmers are at the heart of Kenya’s economy,” Safaricom Chief Consumer Business Officer Fawzia Ali-Kimanthi said.

The discussions addressed business needs among Kenyan farmers whose household incomes depend on agriculture and access to markets.

Safaricom said the sessions covered services anchored on Bundle ya Wakulima and explored ways to apply technology to agricultural businesses.

The company organised discussions under three themes it called Grow, Protect and Connect.

Ali-Kimanthi said technology could help farmers access information and financial services to make better decisions about their enterprises.

The productivity session covered access to quality inputs and better farming practices alongside ways to improve yields.

Safaricom said agricultural experts discussed farm management and participants learnt about services supporting different stages of the agricultural value chain.

The financial management session addressed income and cash flow alongside savings and responsible borrowing.

Farmers were encouraged to separate personal and business finances to improve planning and gain a clearer picture of their enterprises’ performance.

Participants also discussed access to digital financial services as part of efforts to strengthen the financial foundations of agricultural businesses.

The technology session explored how digital tools and artificial intelligence could support business decisions and improve access to information and services.

Safaricom said demonstrations covered ways farmers could use these tools to improve productivity and connect with markets.

Digital marketing discussions focused on helping farmers and small businesses reach customers and increase their visibility.

Participants interacted directly with agricultural experts and service providers to explore how the services could fit into their daily operations.

Safaricom said its DigiFarm platform provides farming information, inputs and financing to support agricultural enterprises.

The forum linked farm production discussions with financial planning and market access rather than treating productivity as a separate business concern.

The release did not give attendance figures or report measurable changes in farm output or income following the discussions.

Safaricom said agriculture largely drives Githunguri’s economy and dairy farming plays an important role in household incomes and livelihoods.

The local dairy value chain includes the Githunguri Dairy Farmers Cooperative Society that produces Fresha dairy products.

Farmers in the area also grow coffee and tea alongside horticultural crops for local and surrounding markets.

They also grow maize and beans alongside potatoes and leafy vegetables for these markets.

Safaricom said the Githunguri forum forms part of its ongoing Safire Connect engagement with farmers and businesses across the country.