Sawa Milking Jelly said its campaign reached over 15,000 dairy farmers across four Kenyan counties through practical training on better milking practices.

The company’s release dated 13 Oct 2026 covered activities in Murang’a, Nyandarua, Narok and Bomet.

“The response from farmers has reinforced the value of meeting them directly and providing information they can use on their farms,” said Pwani Oil Products Limited commercial director Rajul Malde.

The campaign links farmer education with agricultural supply networks in Kenya’s dairy sector through its engagement with agrovets, stockists, dairy cooperatives and farmer groups.

The campaign began in late April.

Pwani Oil Products Limited manufactures Sawa Milking Jelly and used the programme to provide guidance on udder and teat care.

According to the release, teams visited 119 farms across the four counties during the campaign.

Those visits combined practical guidance with live product demonstrations and individual consultations on everyday dairy management and milking practices.

Radio and television engagements extended the programme beyond the farms visited and reached thousands of other farmers according to the company.

The release did not separate the number reached through broadcasts from those who participated in direct farm activities.

In Murang’a County, the programme covered Gatanga, Kigumo, Maragua and Kangema.

The Nyandarua activities reached Ol Kalou and Kipipiri as part of the same farmer engagement programme.

Teams also visited several locations in Narok East and Narok North constituencies alongside dairy farming areas across Bomet County.

Farmers attending the activations watched demonstrations on the use of Sawa Milking Jelly and received trial packs.

Participants discussed their daily farming challenges directly with the company’s team during the sessions.

They also received practical advice.

“I have learnt that consistent teat and udder care forms part of good milking hygiene and helps support comfortable milking for the cow,” said an unnamed Narok farmer.

The company said engagement with local agricultural networks helped connect farmers with outlets where they could buy Sawa Milking Jelly.

The programme therefore combined education on animal care with product demonstrations and contact between farmers and the brand’s supply outlets.

The release reported participation and farm visits but did not provide measured changes in milk production or animal health.

The campaign moved into its final phase with two farmer events that offered practical guidance and direct engagement with agricultural experts.

The first took place at Ihura Stadium in Murang’a on 23 Sep 2026.

A farmers’ forum followed at Silibwet Green Stadium in Bomet on 2 Oct 2026.

Safaricom brought dairy farmers and agricultural partners together in Githunguri through its Safire Connect forum to discuss farm productivity, financial management and digital services.

In a release dated 7 Oct 2026 the company said the forum connected farmers and agripreneurs with experts and service providers.

“Farmers are at the heart of Kenya’s economy,” Safaricom Chief Consumer Business Officer Fawzia Ali-Kimanthi said.

The discussions addressed business needs among Kenyan farmers whose household incomes depend on agriculture and access to markets.

Safaricom said the sessions covered services anchored on Bundle ya Wakulima and explored ways to apply technology to agricultural businesses.

The company organised discussions under three themes it called Grow, Protect and Connect.

Ali-Kimanthi said technology could help farmers access information and financial services to make better decisions about their enterprises.

The productivity session covered access to quality inputs and better farming practices alongside ways to improve yields.

Safaricom said agricultural experts discussed farm management and participants learnt about services supporting different stages of the agricultural value chain.

The financial management session addressed income and cash flow alongside savings and responsible borrowing.

Farmers were encouraged to separate personal and business finances to improve planning and gain a clearer picture of their enterprises’ performance.

Participants also discussed access to digital financial services as part of efforts to strengthen the financial foundations of agricultural businesses.

The technology session explored how digital tools and artificial intelligence could support business decisions and improve access to information and services.

Safaricom said demonstrations covered ways farmers could use these tools to improve productivity and connect with markets.

Digital marketing discussions focused on helping farmers and small businesses reach customers and increase their visibility.

Participants interacted directly with agricultural experts and service providers to explore how the services could fit into their daily operations.

Safaricom said its DigiFarm platform provides farming information, inputs and financing to support agricultural enterprises.

The forum linked farm production discussions with financial planning and market access rather than treating productivity as a separate business concern.

The release did not give attendance figures or report measurable changes in farm output or income following the discussions.

Safaricom said agriculture largely drives Githunguri’s economy and dairy farming plays an important role in household incomes and livelihoods.

The local dairy value chain includes the Githunguri Dairy Farmers Cooperative Society that produces Fresha dairy products.

Farmers in the area also grow coffee and tea alongside horticultural crops for local and surrounding markets.

They also grow maize and beans alongside potatoes and leafy vegetables for these markets.

Safaricom said the Githunguri forum forms part of its ongoing Safire Connect engagement with farmers and businesses across the country.

Pwani Oil Products Ltd’s Sawa Milking Jelly has kicked off a nationwide farmer empowerment initiative aimed at reducing losses in Kenya’s dairy sector by addressing mastitis infections, poor hygiene and declining milk quality, the company said on June 9, 2026, in Nairobi.

According to Pwani Oil, the campaign will run until August 2026 and will pass through 17 towns across four counties—Bomet, Narok, Nyandarua and Murang’a—targeting 105 mini farm activations and two regional intensive farm activations. The company said the programme will focus on practical education for farmers on udder care, mastitis prevention, milk hygiene, cow wellness and improved milking practices.

The initiative is being carried out in partnership with AMA Energy, which Pwani Oil described as an animal feed additive. In the statement, Pwani Oil said the partnership is intended to support farmers through “practical education, animal wellness support and improved milking practices.”

The campaign comes as the dairy sector faces animal health constraints and pressure to meet higher milk quality standards—issues that can directly affect farm incomes and processor supply chains. Mastitis, which reduces yields and can lower milk quality, is a persistent cost for smallholder farmers who account for a large share of Kenya’s milk production.

Speaking during a farmer engagement forum in Gatanga, Murang’a County, James Faraja, Brand Manager for Sawa Milking Jelly, said farmers require targeted support to improve outcomes at farm level. “Kenya’s dairy farmers are at the centre of the country’s food systems and rural economy. Supporting them with practical knowledge, proper udder care education and animal wellness solutions is essential in improving milk quality, protecting livestock health and building more sustainable farming communities,” Faraja said.

Pwani Oil cited data from the International Centre for Antimicrobial Resistance Solutions indicating that subclinical mastitis—mild infections without visible clinical signs—has a high prevalence in Kenya, exceeding 50%, according to the organisation. The company linked the prevalence to reduced productivity and quality challenges in dairy production.

At the same Gatanga engagement, veterinary expert Job Munene said mastitis is a key driver of farm-level losses in the region. “The condition not only affects milk quality and farmer earnings but also impacts animal comfort, welfare and long-term farm sustainability. Many of these losses can be reduced through greater farmer education, preventative animal care and improved milking hygiene practices,” Munene said.

Pwani Oil also referenced broader sector context from the Food and Agriculture Organisation of the United Nations (FAO), which it said estimates the global dairy sector supports more than 150 million farming households worldwide and is important for food security and rural development. The company further cited “agricultural sustainability studies published in late 2025” linking improved dairy hygiene and animal health practices to progress on selected United Nations Sustainable Development Goals, though it did not name specific studies.

For Kenya’s agribusiness value chain, improved farm hygiene and mastitis control can have knock-on effects on processor efficiency, product quality compliance and antimicrobial use, particularly as buyers and regulators intensify scrutiny around food safety and residues. If adopted at scale, better on-farm practices can reduce spoilage, improve yields and stabilise supply for formal milk markets.

Pwani Oil said AMA Energy will support the programme through grassroots engagement intended to strengthen connections with farmers. The company did not disclose the programme budget or the number of farmers it expects to reach, but said the campaign will include community engagement and storytelling to highlight farmer experiences and challenges.