Jägermeister will bring its Haus of Kühl cultural platform to Sk8City in Nairobi on 26 Sep 2026 for its first East African edition.
The company said the event will run from 6pm to 4am at Diamond Plaza 2 in its press release dated 31 Aug 2026.
Ephraim Manana Snr is Jägermeister’s Culture & Experiential Marketing Manager.
Manana said “As a Culture Brand, bringing Haus of Kühl to Nairobi for the first time is an exciting milestone for us”.
He said Nairobi appealed “because Nairobi is a city with such a powerful and constantly evolving creative pulse”.
He said the concept extends beyond music to incorporate “music and dance to fashion, art, discovery and community.”
The event matters to Kenya’s creative economy because it brings international bookings alongside work for local performers and event services.
Jägermeister said South African acts KMAT and MfanaTouchLine will perform alongside more than 36 Kenyan performers.
The company said Mariah and Sameer Bry will host the event across multiple stages and themed spaces.
Kenyan performers listed by the company include singer Iyanah and dancers Ian Tico and Thee Iconic.
The DJ line-up includes Basthma, Burugu, Calvin The Curator, Coco Kahi and DJ Lyta.
DJ Mani, DJ Rayma, Hiribae, Jayeda and JM1 also feature in the line-up.
It also includes Kamz, Kaneda, Kiptala, Kurtiss E and Love.
Mani, Monzo, Mura, Mtu Solo, Mr. Arkitech and N!k are also listed.
Other listed acts are Njeri wa Baaba & Santa Currie, Safari Oontz Collective, Selekta V, Selo, Shi and Sir M & Mista C.
Suraj, The Vibe Initiator, Tinashe The DJ, Wembe Waves and Zhai complete the company’s list.
Jägermeister said it introduced the platform in South Africa in 2023 and previously held editions across Johannesburg, Durban and Cape Town.
The Nairobi launch brings the beverage brand’s live-event marketing approach into Kenya’s nightlife market.
Such events can create demand for production, venue operations, security and creative services as brands seek closer consumer engagement.
The company said programming will include a Main Stage and a Dance Stage focused on underground sounds.
Studio Can-V will curate a Silent Disco featuring emerging DJs through head-to-head battles according to the press release.
The company said a “Manifest Speakeasy” space will offer tarot readings.
A “Meister Market” streetwear pop-up will feature brands Pesos and HAGT according to the company.
The company said a gaming zone will offer activities including giant Jenga and console games.
Jägermeister said its “Safe Now Zone” will provide a wellbeing and support area as part of responsible enjoyment measures.
Guests can “pause, hydrate, recharge and access support from the event team when needed,” the company said.
The platform could create opportunities for cross-border bookings and higher production budgets in Kenya.
Local DJs, dancers, fashion labels and visual artists could gain commercial opportunities from the event format.
Brand-owned events with selected line-ups and on-site merchandising could also increase competition among venues and promoters for marketing budgets.
Jägermeister said tickets are available through Hustle Sasa.
The press release does not disclose ticket prices, expected attendance or local partners involved in delivering the event.
Operational details including gate arrangements and security remain outstanding alongside confirmation of the full performance schedule ahead of Saturday 26 Sep 2026.
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