MultiChoice

LG Electronics and MultiChoice launch Maisha Magic reality series on community space makeovers

LG Electronics and MultiChoice launch Maisha Magic reality series on community space makeovers

4 min read

LG Electronics East Africa has partnered with MultiChoice, a Canal+ company, to launch Make Life Good, a six-part reality television series that will air on Maisha Magic from 13 June, the companies said in a media statement dated Wednesday 10 June 2026 in Nairobi.

According to the statement, the programme will be hosted by South African television personality Jessica Nkosi and will follow six public figures as they plan surprise 24-hour makeovers of facilities run by charitable organisations and community mentors. The series will air on Maisha Magic East (DStv Channel 158) at 19:30 EAT on 13 June, with a repeat on Maisha Magic Plus on 14 June at 20:00.

The show’s format centres on what the companies describe as gratitude-driven interventions for organisations supporting vulnerable communities in South Africa. The “Achievers” named in the statement are mountaineer Saray Khumalo, football figure William Okpara, entrepreneur and author Thandi Mavata, data and analytics executive Esther Munyi, PR executive Perpetual Kendi, and filmmaker Adze Ugah.

In each episode, the statement said, an Achiever selects a cause and works with LG to upgrade the facility with appliances and electronics intended to address day-to-day operational constraints. Examples cited include upgrades at LIV Lanseria and Botshabelo Babies Home, as well as installations for youth hubs and training centres such as Bold Men Skills Program and The House Groups. The companies also referenced support to the Kensington Secondary School soccer programme through laundry equipment for cleaning sports kits.

Phil Jung, CEO of LG Electronics Middle East and Africa Region, said the company is using the programme to focus on human-interest storytelling rather than product-led messaging. “At LG, our 'Life’s Good' philosophy is built on the belief that technology should serve humanity, making our daily lives more convenient, connected, and meaningful. With ‘Make Life Good’ series, we wanted to move beyond product specifications and celebrate the authentic, emotional human stories of our region,” Jung said.

MultiChoice framed the series as part of its unscripted programming slate on Maisha Magic. “It’s reality TV with purpose. We see it as a celebration of compassion and the unique Mzansi belief that when one rises, they should thrive to lift others as well,” said Mbali Ntuli, GE Head of Unscripted Content at MultiChoice. “We are honoured to be at the centre of a project that is a reminder that even a small act of kindness can transform an entire community.”

Donghun Lee, President of LG Electronics East Africa, said the series is intended to spotlight individuals and organisations working in communities. “Across Africa, there are countless individuals and organisations doing extraordinary work every day, often without recognition. What makes ‘Make Life Good’ special is that it shines a light on these stories and gives them a platform to inspire others,” Lee said.

For Kenya’s business landscape, the partnership underscores how global electronics brands and pay-TV operators are increasingly using locally distributed content to reinforce brand positioning in East Africa’s competitive consumer electronics and home appliances market. Maisha Magic’s reach on DStv also provides a regional distribution pathway for programming that blends entertainment with corporate-backed community interventions, a format that has been gaining traction across African broadcasters and streaming platforms.

Jane Kariuki, Head of Marketing at LG Electronics East Africa, said the project is designed to show practical applications of technology in community settings. “Through this partnership with Maisha Magic and these inspiring changemakers, we are looking beyond product features to spotlight the real impact they are making in their communities. At the same time, we are demonstrating how smart technology can support and simplify the important work they do to create positive change every day,” Kariuki said.

The companies did not disclose the value of the production or any investment tied to the facility upgrades. The next milestone is the premiere on 13 June, followed by subsequent weekly episodes over the six-part season, according to the statement.

LG Electronics East Africa and MultiChoice have announced a six-part reality series, Make Life Good, set to debut on Maisha Magic on 13 June. The show features 24-hour facility makeovers for community organisations, using LG appliances and entertainment products as part of the transformations.