Britam Holdings Plc has reported an 8% increase in pre-tax profit to KES 7.9 billion (Shs 7.9 billion) for the year ended December 31, 2025, citing growth in insurance revenue, higher investment income and cost management across Kenya and its regional operations.

In a media statement dated March 31, 2026 in Nairobi, the Nairobi Securities Exchange-listed financial services group said the performance came in what it described as a “challenging macroeconomic environment” across its markets. Britam operates in seven African countries: Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi, according to the company.

Insurance revenue increased 11% to KES 41.7 billion (Shs 41.7 billion), which Britam attributed to “sustained top line growth in the Life and General Insurance businesses in Kenya and the regions.” Net investment income rose 4% to KES 31.9 billion (Shs 31.9 billion), which the company said was supported by “steady portfolio returns.”

Britam also reported a stronger balance sheet, with total equity rising to KES 35.1 billion (Shs 35.1 billion) from KES 29.5 billion (Shs 29.5 billion), which it attributed to profitability and balance-sheet management. Investment assets grew to KES 220.7 billion (Shs 220.7 billion), according to the statement.

“These results reflect the resilience of our business and the progress we have made in building a more agile, customer-focused and digitally enabled organization. We are entering our next strategy cycle from a position of strength, with clear momentum across our chosen markets,” said Tom Gitogo, Britam Group Managing Director and CEO.

The company said FY2025 marked the final year of its 2021–2025 strategy cycle, EPIC², and the start of a new 2026–2030 strategy dubbed ASCEND. Britam said the ASCEND strategy is built around six pillars: African Expansion, Sustainability and Governance, Customer Obsession, Execution Excellence, Nurturing People and Partnerships, and Digitalization and Innovation.

“2025 also marked the close of our EPIC² Strategy (2021–2025) which restored the Group to profitability while accelerating digital adoption and operational efficiency,” Gitogo said, adding that the year coincided with Britam’s 60th anniversary.

As part of its operational updates for 2025, Britam said it officially launched Britam Connect, which it described as a microinsurance subsidiary, as it sought to deepen financial inclusion. The company also said it improved customer experience through “new digital systems and revamped branches,” adding that customer satisfaction rose to 98%—a figure it attributed to its own measurements.

For Kenya’s insurance and financial services sector, Britam’s results signal continued importance of investment income in earnings performance, particularly in an environment where market returns and interest-rate conditions can materially affect insurers’ profitability. The company’s emphasis on microinsurance and digital distribution also reflects intensifying competition for mass-market customers and a broader industry shift toward lower-cost, technology-enabled channels.

On shareholder returns, Britam said its board did not recommend payment of a dividend for the year ended December 31, 2025.

Looking ahead, the group is expected to outline execution priorities under its 2026–2030 ASCEND strategy, including its expansion plans and the role of technology investments across its insurance and asset management lines.