Business

Britam Connect launches Heshima Farewell Plan with Montezuma Funeral Home

Britam Connect launches Heshima Farewell Plan with Montezuma Funeral Home

4 min read

Britam Connect, the micro-insurance arm of Britam Holdings, has partnered with Montezuma Funeral Home to introduce the Heshima Farewell Plan, a last-expense policy aimed at helping Kenyan families meet burial and related costs. The product was launched in Nairobi on April 8, 2026, at Britam Towers, and has been approved by the Insurance Regulatory Authority (IRA), according to the companies.

The companies said the plan is designed to respond to rising funeral expenses across Kenya. In major urban centres including Nairobi, Mombasa and Kisumu, funerals can cost more than KES 300,000, Britam Connect said, citing costs such as transportation, mortuary fees, coffins, ceremonies and catering.

Unlike conventional funeral covers that mainly provide a cash payout, the partnership with Montezuma Funeral Home is structured to offer an end-to-end service option. Britam Connect said the packages may include mortuary service payments, a hearse and transportation to destinations across the country, a casket, wreaths and casket flowers, portrait preparation, obituary support, funeral programmes, a chapel service and a limousine hearse, depending on the selected plan.

Speaking at the launch, Evah Kimani, CEO and Principal Officer of Britam Connect, said the product is intended to reduce the financial pressure associated with bereavement. “The burden of funeral expenses continues to challenge many families in Kenya. With the Heshima Farewell Plan, we aim to ease this burden and encourage people to plan for the unexpected, so families can focus on grieving without financial stress,” Kimani said.

The rollout comes as industry players attempt to deepen insurance penetration in everyday risk categories. Britam Connect referenced findings by the Association of Kenya Insurers (AKI) which indicate that the average funeral budget for a middle-class Kenyan family ranges between KES 50,000 and KES 300,000, underscoring demand for products that can help households manage sudden expenses.

Under the pricing shared by Britam Connect, the Basic Cover provides benefits of KES 100,000 at an annual premium of KES 1,000. The Standard Cover provides KES 150,000 for KES 1,400 per year. The Executive Cover provides KES 300,000 at an annual premium of KES 1,700, while the Premium Cover provides KES 500,000 for KES 1,850 annually.

Montezuma Funeral Home said the partnership is intended to support families beyond the financing aspect. “We see firsthand the emotional and financial strain families go through when they lose a loved one. This partnership with Britam Connect allows us to support families more holistically, ensuring they can give their loved ones a respectful send-off without the added burden of unexpected costs,” said Josh Karuga, Operations Manager at Montezuma Funeral Home.

Britam Connect said eligibility includes applicants and spouses aged 18 to 70, with renewable coverage up to age 80. Children from one month to 18 years, and students up to 25 years with proof of enrolment, can be included. Parents and parents-in-law can join up to age 80, with coverage extending to age 85. Waiting periods range from one to six months depending on the cause of death, the company said.

For Kenya’s insurance market, the product highlights a push by underwriters and service providers to bundle insurance with delivery partners in order to improve customer experience and reduce disputes around claims usage. Britam Connect also positioned the launch as part of its expansion in funeral insurance, following an earlier partnership with Francis Funeral Home in Busia focused on Western Kenya.

Next, market attention is likely to focus on distribution and uptake, with Britam Connect acknowledging that funeral insurance adoption remains relatively low and that many households still rely on welfare groups, community fundraising and loans to cover funeral costs.

Britam Connect has partnered with Montezuma Funeral Home to roll out the Heshima Farewell Plan, an Insurance Regulatory Authority-approved last-expense policy that combines cash benefits with managed funeral services. The product targets rising funeral costs, with the Association of Kenya Insurers estimating middle-class funeral budgets of KES 50,000 to KES 300,000.

Britam Connect launches Heshima Farewell Plan with Montezuma Funeral Home

Britam Connect launches Heshima Farewell Plan with Montezuma Funeral Home

4 min read

Britam Connect, the micro-insurance arm of Britam Holdings, has partnered with Montezuma Funeral Home to launch the Heshima Farewell Plan, a last-expense policy aimed at helping Kenyan families manage funeral costs. The product was unveiled on April 8, 2026 at Britam Towers in Nairobi, with Britam saying it is responding to increasing burial-related expenses across the country.

According to the press release, funeral costs in major urban centres including Nairobi, Mombasa and Kisumu can exceed KES 300,000, with additional pressure in rural areas driven by transport, mortuary fees, coffins, ceremonies and catering. Britam Connect positioned the new cover as an option for households that often rely on welfare groups, community contributions or borrowing to meet such expenses.

The Heshima Farewell Plan has been approved by the Insurance Regulatory Authority (IRA), Britam said, and provides support for burial and related costs arising from natural or accidental death. Unlike products that only pay out cash, the partnership with Montezuma Funeral Home is structured to offer managed funeral services, with packages that may include mortuary fee payments, hearse and countrywide transportation, a casket, wreaths and flowers, portrait preparation, obituary support, funeral programmes, chapel service and limousine hearse services, depending on the selected option.

“The burden of funeral expenses continues to challenge many families in Kenya. With the Heshima Farewell Plan, we aim to ease this burden and encourage people to plan for the unexpected, so families can focus on grieving without financial stress,” said Evah Kimani, CEO and Principal Officer of Britam Connect, speaking at the launch.

Britam Connect cited research by the Association of Kenya Insurers (AKI) indicating that the average funeral budget for a middle-class Kenyan family ranges between KES 50,000 and KES 300,000. The company said the pricing and benefit structure is intended to accommodate different income levels.

Under the product terms provided in the statement, the Basic Cover offers KES 100,000 in benefits at an annual premium of KES 1,000, while the Standard Cover offers KES 150,000 for KES 1,400 per year. The Executive Cover provides KES 300,000 at an annual premium of KES 1,700, and the Premium Cover offers KES 500,000 for KES 1,850 annually.

Josh Karuga, Operations Manager at Montezuma Funeral Home, said the partnership is aimed at easing both the emotional and financial strain associated with bereavement. “We see firsthand the emotional and financial strain families go through when they lose a loved one. This partnership with Britam Connect allows us to support families more holistically, ensuring they can give their loved ones a respectful send-off without the added burden of unexpected costs,” he said.

Eligibility details shared by Britam Connect indicate applicants and spouses aged 18 to 70 can join, with renewable cover up to age 80. Children from one month to 18 years, and students up to 25 years with proof of enrolment, can be included. Parents and parents-in-law can join up to age 80, with cover extending to age 85. Waiting periods range from one to six months depending on cause of death, Britam said.

For Kenya’s insurance market, the launch underscores insurers’ increased focus on microinsurance products designed around specific, high-frequency household risks, including funeral expenses. The tie-up model with a service provider also signals an approach that blends underwriting with service delivery, potentially differentiating funeral cover products beyond price alone.

Britam Connect said the launch builds on its earlier entry into funeral insurance partnerships, including a previous arrangement with Francis Funeral Home in Busia targeting Western Kenya communities. The company did not provide sales targets or rollout timelines beyond the product launch, but said it expects the plan to contribute to greater awareness and adoption of funeral insurance.

Britam Connect has launched the Heshima Farewell Plan, a last-expense microinsurance policy developed in partnership with Montezuma Funeral Home. The product, launched in Nairobi on April 8, 2026, targets rising funeral costs by combining insurance cover with managed funeral services.

LG Electronics East Africa, Opalnet conclude #TrekToLove campaign with Karura Forest finale

LG Electronics East Africa, Opalnet conclude #TrekToLove campaign with Karura Forest finale

3 min read

LG Electronics East Africa and its main distribution partner Opalnet concluded the #TrekToLove campaign with an obstacle course grand finale at Karura Forest in Nairobi on April 7, 2026, awarding participants with prizes including home appliances and a hotel stay.

According to the companies’ press release, the campaign—launched in March—invited participants to submit videos showing activities they enjoy doing together, including cooking, dance-based fitness routines and travel moments. From the submissions, a select group was invited to Nairobi to compete in a team-based obstacle course designed to test “communication, trust and collaboration,” the statement said.

The release named three winning teams. Mohammed Omar and Serreti Nannes won the grand prize, which included a night’s stay at a hotel and an LG bottom freezer refrigerator. Sharon Nduati and Nick Nduati were first runners-up and received an LG QNED TV, while Monique Abok and Winnie Opiyo were second runners-up and received an LG 8kg washing machine, the companies said.

The event adds to a growing use of experiential consumer marketing in Kenya’s competitive consumer electronics and home appliances market, where brands and distributors increasingly use campaigns and public activations to drive engagement and differentiate products in an environment shaped by price sensitivity, expanding retail channels and shifting household consumption patterns.

LG Electronics East Africa Head of Marketing Jane Kariuki said the campaign was designed to focus on relationships and shared experiences. “#TrekToLove was about celebrating real connections in a way that feels fresh, fun and relatable. We wanted to create something that reflects how people connect, grow and share experiences together, and seeing that come to life has been amazing,” Kariuki said in the statement.

Kariuki added that the company aimed to align the campaign with changing lifestyles. “We also wanted to create something that reflects modern lifestyles, where shared experiences are at the heart of connection,” she said, adding that LG seeks to support everyday moments with “solutions that make life smoother and more enjoyable.”

Opalnet Managing Director Rakesh Singh said the initiative provided a platform for participants to share personal stories and connect. “Over the past few weeks, we have seen how powerful it can be when brands create platforms that allow individuals to express themselves and connect in meaningful ways,” Singh said. “The stories shared by participants have been inspiring, and they remind us that at the heart of everything we do are human connections.”

For Kenya’s consumer goods and electronics ecosystem, such brand activations increasingly serve as a bridge between marketing and distribution, with distributors like Opalnet playing a visible role in end-customer engagement beyond traditional retail and after-sales support. The collaboration also reflects how manufacturers and local partners are co-investing in campaigns to stimulate demand for appliances and televisions that compete across both premium and mass-market segments.

No monetary values were disclosed in the press release for the prizes or the campaign budget, limiting an assessment of the activation’s commercial scale. The companies did not provide participant numbers or regional breakdowns of entries, describing the response as positive and featuring “stories of friendship, community and shared experiences from across the region.”

LG and Opalnet said the campaign also highlighted LG’s focus on home solutions that support shared living experiences. Future milestones or follow-up activations were not announced in the statement.

LG Electronics East Africa and its distribution partner Opalnet have concluded their #TrekToLove campaign with an obstacle course finale held at Karura Forest in Nairobi on April 7, 2026. Participants competed in teams for prizes that included home appliances and a hotel stay, according to a statement issued by the companies.

Book Bunk and Hay Festival Global announce return of Nairobi Litfest 2026 with new programme

Book Bunk and Hay Festival Global announce return of Nairobi Litfest 2026 with new programme

4 min read

Book Bunk and Hay Festival Global on Thursday, April 2, 2026 announced the return of Nairobi Litfest 2026, set to run from May 8 to May 10 across three public libraries—McMillan Memorial Library, Kaloleni Library and Eastlands Library—with selected sessions held online.

According to the organisers’ press release, the festival—now in its fifth edition—will feature “over 25 sessions” and bring together “more than 45 thinkers, writers, poets, artists and educators from across Africa and the globe.” The 2026 theme is “speculative cartography and South-to-South connections,” which the organisers said will frame discussions about boundaries, alternative futures and cross-disciplinary ideas.

The announcement reinforces the growing role of cultural and creative events in Nairobi’s urban economy, particularly those anchored in public infrastructure such as libraries. Nairobi Litfest’s venue choices also align with Book Bunk’s library restoration work in partnership with Nairobi City County, which positions libraries as civic spaces for education, programming and community participation.

Book Bunk Co-Founder and Nairobi Litfest Co-Director Wanjiru Koinange said the festival’s continuity is tied to collaboration among stakeholders. “Nairobi Litfest is a festival built by many hands and sustained by a shared belief in the power of sharing ideas,” Ms Koinange said. “Each successful edition is a result of our guests, audiences and partners showing up for each other, for their communities and for storytelling.”

Hay Festival Global CEO Julie Finch said the organisation would continue co-hosting the Nairobi event. “We are delighted to partner with Book Bunk as co-hosts of this year’s Nairobi Litfest,” Ms Finch said, adding that the partnership would continue to engage audiences in Nairobi and globally.

Book Bunk Co-Founder and Nairobi Litfest Co-Director Angela Wachuka said the 2026 edition will remain anchored in public libraries and will emphasise Global South perspectives. “Five editions in, Nairobi Litfest has become a place where the most urgent conversations about literature, art and ideas find a home inside public libraries that belong to everyone,” Ms Wachuka said. She added that the programme asks “what becomes possible when we look beyond inherited maps and turn toward one another across the Global South.”

The press release stated that Book Bunk and Hay Festival Global have partnered to co-present Nairobi Litfest since 2024. Over the past two editions, the organisers said the partnership brought together “more than 120 writers and artists across 75 events,” reaching “an audience of over 3,000 both in person and online.”

For 2026, organisers said the programme will include masterclasses, panel discussions, performances and a dedicated children’s festival. Named contributors include writers and thinkers such as Alain Mabanckou (Congo), Yvonne Owuor (Kenya), Nanjala Nyabola (Kenya), and others listed in the press release, alongside sessions touching on topics including speculative futures, political thought, ecological crisis and the intersections of literature, technology and activism.

Hay Festival Global International Director Cristina Fuentes La Roche said the collaboration in Kenya remains a strategic priority for the organisation. “Nairobi Litfest celebrates the best of local and global literature,” Ms Fuentes La Roche said, adding that the collaboration between the teams “continues an exciting new chapter for us in Kenya and around the world.”

In the Kenyan and East African context, the festival’s scale and international line-up underscore Nairobi’s position as a regional hub for cultural convenings, with potential spillovers for hospitality, venues, publishing, and the wider creative economy. Its emphasis on public libraries also signals a model where cultural programming is linked to the rehabilitation and utilisation of civic assets, which can influence future public-private collaborations in education and cultural infrastructure.

Organisers said the full programme is available on the festival website. They also listed support partners for the 2026 collaboration, including The British Council as part of the UK/Kenya Season 2025, Open Society Foundations and Hawthornden Foundation, with venues provided through Book Bunk’s partnership with Nairobi City County. Additional programming partnerships named in the press release include Amnesty International Kenya, The Caine Prize for African Writing, Acción Cultural Española (AC/E), the Ramón Llull Institut and Indus Conclave.

Book Bunk and Hay Festival Global have announced the return of Nairobi Litfest 2026, scheduled for May 8–10 across three public libraries in Nairobi, with some sessions to be hosted online. Organisers said the fifth edition will feature more than 25 sessions and over 45 speakers, with a theme focused on “speculative cartography and South-to-South connections.”

I&M Foundation adds KES 2 million to Ngong Sanctuary Forest ranger support

I&M Foundation adds KES 2 million to Ngong Sanctuary Forest ranger support

3 min read

I&M Foundation has committed an additional KES 2 million to support fence management and ranger welfare at Ngong Sanctuary Forest in Nairobi, as part of its Project Imarisha initiative, the foundation said in a press release dated April 2, 2026.

According to the statement, the funding will facilitate the purchase of 14 scout uniforms and provide one year of salary support for the sanctuary’s rangers, a move the foundation said will strengthen protection of the forest and its biodiversity.

The announcement was made during a handover ceremony held under Project Imarisha, an I&M Foundation programme focused on environmental sustainability, education and community upliftment. The Ngong Sanctuary Forest initiative is among a growing number of private-sector backed conservation projects in Kenya that blend ecological restoration with community-based stewardship models.

In the release, Dipna Shah, Sustainability Lead at I&M Foundation, said the support is intended to ensure continuity as the project reaches a final handover milestone.

“As we reach this final handover milestone, our focus is on ensuring sufficient, sustained support to help this forest transition successfully into its next chapter. While infrastructure and fences are important, the true heartbeat of this forest is its people. By providing uniforms and salary support, we are ensuring that these scouts can perform their duties with dignity and security, laying a strong foundation for the long-term stewardship of this sanctuary,” Shah said.

The foundation said Project Imarisha has, to date, supported the installation of 14.2 kilometres of fencing at the sanctuary, including five kilometres of electrified perimeter fencing, as well as the development of 35 kilometres of nature trails. It also cited support for construction of rangers’ housing and an ablution block.

“Through Project Imarisha, we are committed to safeguarding Kenya’s natural heritage while empowering the communities that protect it. Our support to Ngong Sanctuary Forest reflects our belief that conservation and community well-being go hand in hand,” Shah added.

The statement said the 14 scouts are largely drawn from surrounding communities and serve as frontline personnel responsible for biodiversity protection and visitor safety. The latest support, it added, is designed to help the sanctuary shift from a restoration phase to a long-term maintenance and stewardship phase.

For Kenya’s business landscape, the project underscores how financial institutions and corporate foundations are increasingly deploying social investment programmes into conservation-linked infrastructure and jobs—an area with potential spillovers into domestic tourism, local enterprise activity around forest-based recreation, and climate resilience outcomes. Ngong Sanctuary Forest sits within the Nairobi metropolitan area, where demand for accessible green spaces has risen alongside urbanisation.

Looking ahead, I&M Foundation said Project Imarisha is concluding its primary infrastructure phase, with the sanctuary expected to focus on ongoing maintenance, conservation, environmental education and nature-based recreation. The foundation did not provide additional timelines or budget details beyond the KES 2 million contribution.

In the release, I&M Foundation said it is funded through an annual endowment from I&M Bank Kenya equivalent to 2% of the bank’s profit before tax, and it delivers social investment programmes across four thematic areas.

I&M Foundation has committed an additional KES 2 million to support fence management and ranger welfare at Ngong Sanctuary Forest in Nairobi, as part of its Project Imarisha initiative. The funding will cater for 14 scout uniforms and one year of salary support for rangers, according to a statement dated April 2, 2026.

Koelel Forces Academy wins inaugural KCB WRC Green Debate

Koelel Forces Academy wins inaugural KCB WRC Green Debate

3 min read

Koelel Forces Academy from Gilgil has won the inaugural KCB WRC Green Debate, an education-focused sustainability programme hosted alongside the 2026 Safari Rally Kenya, according to a statement issued by the organisers.

The final was held at Naivasha Girls High School and brought together 32 schools from Nairobi and Nakuru regions, with debate topics covering corporate governance, clean energy, sustainable finance, environmental conservation and social responsibility, the statement said. Murang’a High School finished first runners-up, while Utumishi Boys Academy took third place.

KCB awarded cash prizes to the top three schools to support sustainability projects led by their debate clubs: KES 90,000 for Koelel Forces Academy, KES 60,000 for Murang’a High School and KES 30,000 for Utumishi Boys Academy, according to the statement. The organisers said the funds will support activities such as tree-planting drives, environmental awareness campaigns, waste management programmes and community clean-up initiatives. All participating schools also received trophies, certificates and branded merchandise.

Koelel’s debate patron, Margaret Gakii, said the series stood out from regular inter-school debate circuits because it focused on climate and sustainability. “Debate Circle hosts debates throughout the year, but this series was unique because it focused specifically on sustainability and climate issues. It challenged our students to think critically about the future and the role young people can play in protecting the environment,” Gakii said.

KCB Naivasha Branch Manager Zacharia Njeru linked the debate series to the lender’s broader sustainability priorities. “At KCB, sustainability is embedded in our strategy. We are investing in green financing, supporting clean energy solutions, and advancing sustainable finance. However, policies and financing alone are not enough. We also need innovative ideas and young leaders who are ready to champion sustainable development,” Njeru said.

The Green Debate was organised in partnership with Debate Circle and Kenya Electricity Generating Company (KenGen), the statement said, positioning it within a wider push by corporate and institutional actors to shape environmental awareness among young people.

For Kenya’s business landscape, the initiative reflects how major brands continue to integrate environmental, social and governance (ESG) themes into high-profile events such as the Safari Rally, which attracts local and international audiences and creates opportunities for community engagement and reputational positioning. It also underscores a growing emphasis on sustainability education and youth-led projects, which can influence future consumer and workforce expectations in sectors such as banking, energy and manufacturing.

The statement also highlighted KCB’s sustainability activities linked to the Safari Rally since its return to Kenya in 2021, saying the bank has planted more than 3,000 trees with local schools and implemented waste management programmes. During the recent rally, the statement said more than two tonnes of mixed waste were collected at stages including Kedong, Sleeping Warrior and Elementaita, and is being sorted and recycled through partners.

Looking ahead, the debate series is likely to continue as part of the rally’s calendar of associated activities, as organisers and partners align with global motorsport sustainability initiatives. The statement cited the WRC Promoter Beyond initiative, which it said works with stakeholders including the Fédération Internationale de l’Automobile (FIA), event organisers, teams, suppliers and local governments to raise environmental consciousness around motorsport’s footprint.

Koelel Forces Academy of Gilgil won the inaugural KCB WRC Green Debate held at Naivasha Girls High School, beating 31 other schools from Nairobi and Nakuru regions. KCB awarded KES 90,000 to the winners, with Murang’a High School and Utumishi Boys Academy taking second and third places respectively.

Britam posts 8% rise in pre-tax profit to KES 7.9 billion for FY2025

Britam posts 8% rise in pre-tax profit to KES 7.9 billion for FY2025

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Britam Holdings Plc has reported an 8% increase in pre-tax profit to KES 7.9 billion (Shs 7.9 billion) for the year ended December 31, 2025, citing growth in insurance revenue, higher investment income and cost management across Kenya and its regional operations.

In a media statement dated March 31, 2026 in Nairobi, the Nairobi Securities Exchange-listed financial services group said the performance came in what it described as a “challenging macroeconomic environment” across its markets. Britam operates in seven African countries: Kenya, Uganda, Tanzania, Rwanda, South Sudan, Mozambique and Malawi, according to the company.

Insurance revenue increased 11% to KES 41.7 billion (Shs 41.7 billion), which Britam attributed to “sustained top line growth in the Life and General Insurance businesses in Kenya and the regions.” Net investment income rose 4% to KES 31.9 billion (Shs 31.9 billion), which the company said was supported by “steady portfolio returns.”

Britam also reported a stronger balance sheet, with total equity rising to KES 35.1 billion (Shs 35.1 billion) from KES 29.5 billion (Shs 29.5 billion), which it attributed to profitability and balance-sheet management. Investment assets grew to KES 220.7 billion (Shs 220.7 billion), according to the statement.

“These results reflect the resilience of our business and the progress we have made in building a more agile, customer-focused and digitally enabled organization. We are entering our next strategy cycle from a position of strength, with clear momentum across our chosen markets,” said Tom Gitogo, Britam Group Managing Director and CEO.

The company said FY2025 marked the final year of its 2021–2025 strategy cycle, EPIC², and the start of a new 2026–2030 strategy dubbed ASCEND. Britam said the ASCEND strategy is built around six pillars: African Expansion, Sustainability and Governance, Customer Obsession, Execution Excellence, Nurturing People and Partnerships, and Digitalization and Innovation.

“2025 also marked the close of our EPIC² Strategy (2021–2025) which restored the Group to profitability while accelerating digital adoption and operational efficiency,” Gitogo said, adding that the year coincided with Britam’s 60th anniversary.

As part of its operational updates for 2025, Britam said it officially launched Britam Connect, which it described as a microinsurance subsidiary, as it sought to deepen financial inclusion. The company also said it improved customer experience through “new digital systems and revamped branches,” adding that customer satisfaction rose to 98%—a figure it attributed to its own measurements.

For Kenya’s insurance and financial services sector, Britam’s results signal continued importance of investment income in earnings performance, particularly in an environment where market returns and interest-rate conditions can materially affect insurers’ profitability. The company’s emphasis on microinsurance and digital distribution also reflects intensifying competition for mass-market customers and a broader industry shift toward lower-cost, technology-enabled channels.

On shareholder returns, Britam said its board did not recommend payment of a dividend for the year ended December 31, 2025.

Looking ahead, the group is expected to outline execution priorities under its 2026–2030 ASCEND strategy, including its expansion plans and the role of technology investments across its insurance and asset management lines.

Britam Holdings Plc reported an 8% increase in pre-tax profit to KES 7.9 billion for the year ended December 31, 2025, lifted by higher insurance revenue and investment income. The insurer said its board did not recommend a dividend as it enters a new 2026–2030 strategy cycle focused on expansion, customer experience and digitalisation.

Base to Billboardz names six finalists for inaugural artist development programme

Base to Billboardz names six finalists for inaugural artist development programme

3 min read

Base to Billboardz (B2B) has named Muringi Matheri, Manasseh Shalom, Zawadi Mukami, Chris Barr, Peter Njuguna and Ras Amor as the six finalists for its inaugural six-month artist development programme, the organisers said on March 30 in Nairobi.

According to the press release, the programme—launched in February—is backed by Kenya Breweries Limited (KBL) through its Tusker brand, with musician Bien serving as the principal mentor. The six were selected from a shortlist of 30 following a voting process involving members of the public and industry experts during a live showcase held at the Tusker Brew House.

The organisers said the initiative is structured as an artist development platform rather than a competition, and does not include a “winner-takes-all” cash prize. Instead, the programme targets Kenyan artists who already show market traction. B2B said its eligibility benchmarks include having released an album or EP, live performance experience, at least one million career streams, and a social media audience of more than 10,000.

Christine Kariuki, Head of Mainstream Beer at KBL, said the company expects to track how the initiative supports the artists’ professional growth. “Since the launch, we have been eager to witness the six artists in action, and we look forward to tracking the impact of this initiative on their growth and development,” Kariuki said. “We want to support them every step of the way as they elevate their careers.”

Bien said the programme is designed to combine mentorship with operational structure. “I am quite optimistic about the level of talent and originality we are seeing from the artists in this programme,” Bien said. “I am excited about what lies ahead because with the right mentorship, structure, and commitment to the craft, they have the potential to grow into artists who can compete and thrive on bigger stages, both locally and globally.”

The press release identified each finalist with a track associated with their recent visibility: Muringi for Managī, Manasseh for Dark Brown Eyes, Zawadi for Jua Tua, Chris Barr for Hamu, Peter Njuguna for Delulu, and Ras Amor for Hawa Wasichana.

Over the next six months, B2B said the finalists will attend weekly workshops covering vocals, songwriting and dance/movement, alongside monthly masterclasses on the business of music, including branding, publishing, distribution, contracts, monetisation and international expansion.

For Kenya’s creative economy, the programme reflects a growing role for corporate-backed platforms in professionalising talent pipelines amid expanding consumption of local music. In the statement, B2B pointed to ongoing industry constraints that make it difficult for semi-established acts to convert audience momentum into sustainable careers, citing limited mentorship, fragmented industry structures and insufficient commercial backing.

The organisers said the programme will culminate with the six artists forming a collective and releasing a joint album, followed by a launch event. The timing and commercial arrangements for the album release were not disclosed in the statement.

Tusker has previously supported music programming including Tusker Project Fame, Nexters and Oktoberfest, according to the release, with Base to Billboardz positioned as a longer-cycle development initiative. The next milestone for B2B will be the start of the weekly workshops and masterclasses leading up to the joint album release and debut event.

Base to Billboardz has announced six finalists for its inaugural six-month artist development programme backed by Kenya Breweries Limited’s Tusker brand and mentored by musician Bien. The programme will culminate in a joint album and a launch event, positioning it as a structured pipeline for semi-established Kenyan artists.

Koelel Forces Academy wins KCB WRC Green Debate

Koelel Forces Academy wins KCB WRC Green Debate

3 min read

Koelel Forces Academy has been named the winner of the KCB WRC Green Debate, a schools’ debate competition held alongside the sustainability activities of the World Rally Championship (WRC) Safari Rally, according to a statement shared by the organisers.

The finals brought together schools that advanced through knockout rounds held in Nairobi and Nakuru, with students debating sustainability topics including corporate governance, clean energy, sustainable finance and social responsibility.

Murang’a High School finished as first runners-up, while Utumishi Boys Academy placed third.

The winners received cash awards totalling KES 180,000. Koelel Forces Academy received KES 90,000, Murang’a High School received KES 60,000, and Utumishi Boys Academy received KES 30,000, the statement said. The prize money will be used by the schools’ debate clubs to support sustainability initiatives within their institutions. The schools also received trophies and KCB-branded merchandise, while all participating students were awarded certificates.

The debate series engaged schools from Nairobi and Nakuru regions and aimed to provide students with a platform to discuss environmental and social issues affecting their communities. Organisers said the debates focused on practical ideas around climate action, conservation and responsible leadership.

Zacharia Njeru, KCB Naivasha Branch Manager, said the debate programme ties into the lender’s broader sustainability positioning.

“At KCB, sustainability is embedded in our strategy. We are investing in green financing, supporting clean energy solutions and advancing sustainable finance. However, policies and financing alone are not enough. We also need innovative ideas and young leaders who are ready to champion sustainable development,” Njeru said.

The Green Debate was organised with support from Debate Circle and KenGen, which partnered with KCB to engage students and encourage discussions on environmental responsibility and sustainable development, according to the statement.

For Kenya’s business landscape, initiatives that connect financial institutions, state-linked utilities and education programmes reflect a growing emphasis on sustainability literacy as climate-related risks increasingly shape investment decisions, financing terms and corporate governance expectations. By linking the programme to the WRC Safari Rally calendar, the organisers also anchored sustainability messaging to a high-profile event that attracts local and international attention, offering an avenue for corporate and community engagement.

Going forward, the organisers are expected to continue leveraging the schools’ debate club networks to implement the planned sustainability projects funded by the awards, while KCB and its partners expand community-facing sustainability initiatives linked to major national events.

Koelel Forces Academy has won the KCB WRC Green Debate, a schools’ competition held alongside the sustainability activities of the WRC Safari Rally. Murang’a High School and Utumishi Boys Academy placed second and third, respectively, with winners receiving cash awards to support school-based sustainability initiatives.

ANZA MMA Fight Night 007 draws debutants as Hassan Wasswa Muhammed wins main event in Nairobi

ANZA MMA Fight Night 007 draws debutants as Hassan Wasswa Muhammed wins main event in Nairobi

3 min read

ANZA MMA staged its Fight Night 007 on Thursday, 26 March 2026 at The Alchemist in Nairobi, bringing together largely Kenyan amateur mixed martial arts (MMA) fighters and featuring 10 athletes making their amateur debuts, according to a statement issued on 27 March 2026.

The organisers said the main event ended with Hassan Wasswa Muhammed of Nairobi Jiu-Jitsu Academy defeating Maina Morgan of Shadow Strikers by technical knockout (TKO) in a bantamweight bout. The co-main event, also at featherweight, saw Hamza Fahim of Mombasa Sharks submit Dickson Aomo of Diani Fight Club via rear naked choke.

The event is ANZA MMA’s second show of its 2026 season and its seventh numbered fight night. The promotion said it used the card to spotlight domestic athletes from multiple regions, including Kisii, Kakamega, Mombasa, and Diani, as well as several gyms in Nairobi.

Fight Night 007 followed ANZA MMA 006, which the organisers said had drawn fighters from Kenya, Uganda, Tanzania and the Democratic Republic of Congo. In contrast, the latest event was built around Kenyan participants, a programming choice that the organisers said reflected the growth of the local amateur MMA pipeline.

On the main card, the organisers also reported a featherweight win for Samuel Laurian of Nairobi Jiu-Jitsu Academy, who defeated Brayan Ray via verbal tap. In another bantamweight contest, Bobby Kamande of Chanuka Self-Defense earned a decision win over Lwando Matthew.

In the preliminary bouts highlighted by the organisers, Wayne Achoki beat Hashim Sefu by decision; Evans Kaburia won by third-round referee stoppage against Felix Tole; and Chris Mutea defeated Guraib Rukwaro by decision. Ray Tsuma recorded a TKO win over Josiah Aoncha, while Shadrack Otieno beat Alex Njathi by decision. In a welterweight bout, Amos Eboso won via TKO against Brazilian opponent Augusto Kohn.

The organisers said: “ANZA MMA returned for the second time this year with its seventh event on Thursday, 26 March 2026 at The Alchemist, Nairobi.” They added that “10 fighters made their amateur debut on the card.”

While the event sits in the sports and entertainment category, it also intersects with Kenya’s broader live events economy, which includes venue operators, ticketing platforms, brand sponsors, gyms, and sports content distribution. Regularly scheduled fight nights can help stabilise revenue streams for training facilities and event partners and create more structured pathways for athlete development, particularly in combat sports that have historically relied on sporadic competitions.

ANZA MMA also positioned the series as a feeder for higher-level competition, saying it aims to “develop the next generation of fighters” and “prepare them for regional and international competition.” The statement added that in 2025, “KO Fight Night by ANZA MMA” delivered what it described as Kenya’s “first-ever professionally sanctioned Mixed Martial Arts event,” bringing together professional fighters from Kenya, Uganda and Tanzania.

Going forward, the key milestones for the promotion will be scheduling additional 2026 season events and maintaining a consistent calendar that supports athlete progression from amateur to professional bouts, alongside expanding regional participation where appropriate.

ANZA MMA held its seventh amateur mixed martial arts event on 26 March 2026 at The Alchemist in Nairobi, featuring a card dominated by Kenyan fighters from across the country. Hassan Wasswa Muhammed won the bantamweight main event by TKO, while 10 athletes made their amateur debuts, according to the organisers.