Kenya’s active mobile subscriptions rose to 84.1 million in the third quarter of the 2025/2026 financial year (January–March 2026), a 7.4% increase from the previous quarter that pushed mobile penetration to 157.7%, according to the Communications Authority of Kenya (CA).

The CA’s latest sector statistics show Safaricom PLC expanded its lead in the mobile subscriptions market by adding about 5.5 million subscriptions during the quarter, raising its total subscriber base to 57.9 million from 52.4 million. Safaricom’s market share stood at 68.9%.

Airtel Networks Kenya had 23.2 million subscribers, representing 27.6% of the market, the CA data shows. Equitel (Finserve) recorded 1.51 million subscriptions (1.8%), while Jamii Telecommunications (Faiba) had 883,944 subscriptions (1.1%). Telkom Kenya posted a decline, losing 160,464 subscribers during the quarter to end at 584,438 subscriptions, equivalent to 0.7% market share.

The figures offer a snapshot of the competitive dynamics in Kenya’s telecommunications market, where mobile connectivity underpins consumer spending, e-commerce, digital lending, transport and last-mile payments. Multiple SIM ownership and the use of separate lines for data, business and mobile money continue to contribute to penetration levels above 100%.

The regulator attributed the quarterly increase in subscriptions to operator-led efforts and broader market shifts. “The Communications Authority attributed this robust growth primarily to customer win-back campaigns run by operators during the reference period,” the CA statistics report said. The CA also cited “falling device costs, the expansion of high-speed mobile network infrastructure and the growing necessity of mobile-based economic and social services in Kenya.”

The CA data also points to an accelerating shift toward smartphones. Smartphones accounted for 63.7% of total mobile phones connected to networks during the period, according to the regulator, reflecting the rising importance of app-based services and internet-driven consumption.

In mobile broadband, Kenya had 62.6 million subscriptions as of March 31, 2026, the CA said. Safaricom led the segment with a 62.7% share, down from 64.3% in the prior quarter, indicating competitive pressure in data even as the operator retained a clear lead.

In fixed data, Safaricom held a 35.4% market share, followed by Jamii Telecommunications at 19.5%, Wananchi Group at 10.4% and Poa Internet Kenya at 9.7%, according to the CA. Other providers included Ahadi Wireless (9.2%), Vilcom Network (6.0%) and Mawingu Networks (3.7%). Starlink had a 0.9% share in the period covered by the report.

Mobile money remained concentrated around the market leader. The CA said the mobile money sub-segment grew to 53.4 million active subscriptions, with Safaricom holding an 89.1% share.

Usage metrics continued to show dominance by the two largest operators. Domestic voice traffic shares were Safaricom (64.96%) and Airtel (34.88%), with Telkom (0.07%), Equitel (0.05%) and Jamii (0.04%) accounting for the remainder, according to the CA. For SMS traffic, Safaricom accounted for 93.96% while Airtel held 6.01%, with the other operators near zero.

For Kenya’s business landscape, the latest CA numbers underline sustained demand for connectivity and the growing role of smartphones and broadband in consumption patterns. The report also suggests that while Safaricom remains the dominant player across several indicators, shifts in data-market share and continued subscriber gains by rivals will be closely watched for signals of pricing pressure, network investment cycles and new product bundling.

The next market test will come in subsequent CA quarterly updates, which will show whether the subscriber gains—linked by the regulator to win-back campaigns and device affordability—are sustained and whether competition tightens further in mobile broadband and fixed internet.

Safaricom Plc said Emmanuel Ng’eno and Mbesa Kalondu won the men’s and women’s 21km races at the third edition of the Safaricom CEO Run held on Saturday at Karura Forest in Nairobi, as the telco steps up activity around conservation fundraising ahead of the Lewa Safari Marathon slated for June 27 at Lewa Conservancy in Isiolo County.

In a press release dated June 13, 2026, Safaricom said Ng’eno won the men’s 21km half-marathon in 1:24:47, ahead of Khamza Ahmed (1:40:59) and Antony Mwasaru (1:50:02). In the women’s race, Safaricom said Kalondu finished first in 2:08:11, with Shashu Damaris second (2:08:15) and Zion Versity third (2:09:35).

Safaricom said the Karura event attracted more than 500 participants, including staff, customers, running communities and corporate teams, and was organised in partnership with conservation charity Tusk to support fundraising for Lewa Wildlife Conservancy.

Kenyan corporates have increasingly used sporting events to mobilise brand communities and fundraise for social and environmental programmes, with runs and marathons becoming a recurring platform for corporate partnerships. For Safaricom, the CEO Run sits within a longer-running association with the Lewa Safari Marathon, which channels proceeds into conservation and community development initiatives at Lewa.

Ng’eno, the men’s winner, linked his participation to the event’s conservation purpose. “This is a special win for me, especially as it was my first time participating in the Safaricom CEO Run. While the course was challenging, it was rewarding to be part of an event that brings people together in support of a meaningful cause,” said Emmanuel Ng’eno, according to the press release.

Safaricom’s Group Chief People Officer Florence Nyokabi said participation remained strong in the third year at Karura Forest. “Today’s event was a great success, with more than 500 participants taking part. This is our third year hosting the race at Karura Forest, and I would like to thank all our staff, partners and friends who turned out in large numbers to support this noble cause,” said Florence Nyokabi, Group Chief People Officer at Safaricom Plc.

Safaricom said the event had four categories: 21km, 15km, 10km and a 5km fun walk. It reported that Adam Ahmed and Violet Okoti won the 15km race in 1:08:29 and 1:34:36 respectively, while Joshua Mucha and Hudlyn Hagoi won the 10km in 40:27 and 1:02:51. Joe Mwaniki and Mikhala Barasa won the men’s and women’s 5km races, Safaricom said.

Lewa Conservancy’s Chief Programmes and Partnerships Officer John Kinoti said the Karura race supports momentum for the main marathon. “This event plays an important role in building momentum for the Lewa Safari Marathon while highlighting the impact of conservation efforts,” said John Kinoti, Chief Programmes and Partnerships Officer at Lewa Conservancy, adding that preparations were nearly complete and the conservancy was looking forward to welcoming over 1,400 participants on June 27.

Beyond the immediate sporting calendar, the CEO Run provides a snapshot of how Kenya’s largest listed telecom continues to connect staff engagement and partner participation to its environmental and community agenda, while also maintaining visibility around flagship CSR-linked events that attract corporate teams from institutions such as KCB, Huawei and Amref, as cited by Safaricom.

Safaricom said it has supported the Lewa Safari Marathon since inception and earlier in 2026 announced a KES 10 million contribution (KES 10 million) towards the 26th edition. It also said the 2026 Lewa Safari Marathon is expected to host 1,500 participants across the 42km full marathon, 21km half marathon, 10km race and 5km children’s race.

Safaricom will hold the third edition of the Safaricom CEO Run on Saturday, 13 June, at Karura Forest in Nairobi, with more than 400 participants expected, the company said in a media statement dated 11 June 2026.

Safaricom said the event is organised in partnership with Tusk and serves as a build-up to the Lewa Safari Marathon, which is scheduled for 27 June. According to the statement, the run is designed to support fundraising for conservation and community development initiatives at Lewa Wildlife Conservancy.

The company said participants will compete in four categories: a 21km half-marathon, 15km and 10km races, and a 5km walk.

In the statement, Safaricom Chief Executive Officer Peter Ndegwa linked the company’s involvement in the run to its broader support for the Lewa Safari Marathon. “Through our long-standing support of the Lewa Safari Marathon, we have witnessed firsthand how sport can transform lives by unlocking access to education, healthcare, and sustainable livelihoods for communities around Lewa,” Ndegwa said. He added that the Karura event brings together “partners, corporates, friends, and young people to participate, raise funds, and strengthen conservation efforts.”

Safaricom also highlighted its employee fundraising team, Lions of Lewa, which it said participates in the Lewa Safari Marathon and supports wildlife conservation and community development. The company said the group has, since 2019, ranked among the top fundraisers and raises more than KES 1.2 million annually.

Earlier in 2026, Safaricom announced a contribution of KES 10 million towards the 2026 Lewa Safari Marathon, according to the statement.

The company said the 2026 Lewa Safari Marathon is expected to attract more than 1,500 participants across multiple categories, including a 42km full marathon, 21km half marathon, 10km race and a 5km children’s race. However, the statement also noted that registration for the Lewa Safari Marathon is now closed.

For Kenya’s business landscape, Safaricom’s continued support for conservation-linked events reflects the growing use of corporate-backed sports and community initiatives as fundraising platforms, particularly for wildlife protection and community programmes that depend on private and philanthropic funding. The statement positions the CEO Run as an on-the-ground activation that complements sponsorship funding, including the KES 10 million contribution announced earlier in the year.

Safaricom cited long-term impact figures for the Lewa Safari Marathon, stating that since inception it has raised over KES 850 million to support conservation and community development across Kenya. More than KES 400 million of that, the company said, has gone towards protecting endangered species, wildlife habitats and surrounding ecosystems.

Looking ahead, the Karura Forest event will precede the main Lewa Safari Marathon on 27 June. Safaricom and partners are expected to use the CEO Run to rally corporate participation and fundraising momentum ahead of the Lewa event, which the company says draws a field of more than 1,500 participants.

Rhino Ark Kenya Charitable Trust’s 2026 Rhino Charge event raised KES 365 million in Samburu County, the highest amount the organisation says it has collected through the annual off-road fundraiser, after the challenge was held on Saturday at Ngilai Community Conservancy.

According to the event statement, Safaricom-backed participant Adil Khawaja (Car No. 44, AK44) retained the top fundraiser position for the fourth consecutive year after raising KES 216 million—an amount Rhino Ark described as the highest ever raised by a single team at the event.

The fundraiser, now in its 37th edition, is a key private-sector and community-supported financing channel for conservation projects linked to Kenya’s mountain ecosystems—often referred to as “water towers”—which are important catchment areas underpinning water supply for households, agriculture, and industry.

Rhino Ark said the 2026 proceeds will support the trust’s activities, including “the conservation and protection of Kenya’s mountain range ecosystems.” It also said it handed over a KES 9.1 million cheque to support Ngilai community projects.

In a statement issued after the event, Khawaja attributed the result to broader support beyond his team. “Retaining the top fundraiser title for the fourth consecutive year is an honour, not just for me but for the entire team. I am grateful to everyone who supported this cause. This achievement reflects the collective effort of many who believe in environmental conservation and in making a lasting impact,” said Adil Khawaja, Team Lead, Car No. 44 (AK44).

Rhino Ark reported that Khawaja raised KES 139.8 million last year, compared with KES 175 million in 2024 and KES 60 million in 2023. In 2026, Mark Glen (Car No. 48) and Peter Kinyua (Car No. 23) raised KES 10.8 million and KES 8.5 million respectively, ranking second and third. Martin Kinyanjui of Magnate Chargers (Car No. 62) was fourth with KES 7.7 million, while Robin Tilbury (Car No. 35) placed fifth after raising KES 7 million, Rhino Ark said.

Beyond fundraising, the event includes a competitive off-road element. Rhino Ark said the 2026 challenge featured 65 cars. Team Huzi (Car No. 33), led by Oliver Outram, won the overall title after covering all 13 checkpoints over a 27 km course under the super modified category, retaining the title for the second year in a row.

The Hatarious Chargers (Car No. 3), led by Gurmeet Mehta, placed second after covering 30.4 km, while Patrick Garner of Braeburn Seven Squared (Car No. 49) finished third after covering 31.1 km, according to the statement. Mark Glen (Car No. 48) and Adil Khawaja (Car No. 44) finished fourth and fifth after covering 31.9 km and 32.2 km respectively. Rhino Ark added that Khawaja clinched the Victor Ludorum award.

Corporate sponsorship remained a significant contributor. Rhino Ark said the 2026 Rhino Charge received KES 114 million in sponsorship support from M-PESA Foundation and Safaricom PLC. Of this, the M-PESA Foundation committed KES 94 million towards conservation activities including “fencing and protection of the Mount Elgon Forest (Suam Block)” and restoration of the Mau Forest Complex across Narok, Kericho and Bomet counties.

Safaricom’s sponsorship supported three cars—Car No. 44, Car No. 29 (The EV Explorers), and Car No. 50 (Team Zambarau, Heels on Wheels)—as well as network connectivity during the event, according to the statement.

The results reinforce the growing role of corporate-linked philanthropy and community conservancy partnerships in financing environmental protection in Kenya, particularly where ecosystem degradation can raise costs for water-dependent sectors and amplify climate-related risks.

Rhino Ark did not provide dates for the next edition in the statement, but said the 2026 event marked the 37th running of Rhino Charge, signalling continuity of the annual conservation fundraising model.

The 37th edition of Kenya’s Rhino Charge 4x4 off-road competition will be held on Saturday, May 30, 2026, at Ngilai in Samburu County, with 65 vehicles entered across three categories, according to organisers and sponsors.

Rhino Ark Kenya Charitable Trust said the annual event raises funds for conservation and protection of Kenya’s mountain ecosystems—often referred to as the country’s “Water Towers”—which underpin water security for households, agriculture and industry.

Safaricom PLC and M-PESA Foundation said they will provide a combined KES 114 million in sponsorship for the 2026 event. Of this, M-PESA Foundation committed KES 94 million to support Rhino Ark’s conservation activities, including fencing and protection of the Mount Elgon Forest (Suam Block) and restoration work in the Mau Forest Complex across Narok, Kericho and Bomet counties.

Safaricom said it contributed KES 20 million to support three participating cars and provide network connectivity during the event. Under the team support allocation, Car No. 44 received KES 15 million, while EV Explorers and Zambarau Heels on Wheels each received KES 1 million. The remaining KES 3 million is for network connectivity during the competition, according to the statement.

The 2026 field includes Safaricom-sponsored teams EV Explorers, led by Richard Kiplagat; AK44, led by Adil Khawaja; and the all-women team Zambarau Heels on Wheels. Organisers said vehicles will compete in Modified, Super Modified and Unmodified categories.

“The car is in great condition and the entire team is excited and ready to take on the course. I would like to sincerely thank all our sponsors, especially Safaricom and M-PESA, for their tremendous support,” said Adil Khawaja, Team Lead, Car No. 44 (AK44). He added that the team hoped to retain its position as the leading fundraiser while backing conservation efforts.

Rhino Ark said preparations were completed following scrutineering and security checks ahead of race day. “The stage is fully set for this year’s Rhino Charge, with 65 car entries ready to take on the challenge. Today’s scrutineering process was focused on ensuring that all participating vehicles meet the required standards, and I am pleased to confirm that everything is in place, including the necessary security arrangements,” said Christian Lambrechts, Executive Director of Rhino Ark.

EV participation will again feature in the 2026 event. “This marks our second participation in the Rhino Charge with an electric vehicle, following last year’s historic debut of an EV in the competition. We gained valuable lessons from that experience and have since made significant improvements to the vehicle,” said Richard Kiplagat, Team Lead, EV Explorers.

The organisers cited last year’s fundraising performance as an indicator of the event’s growing role as a financing platform for conservation-linked interventions. The 2025 Rhino Charge, held at Simo-Soi in Baringo North, raised KES 269.5 million, Rhino Ark said. AK44 emerged as the top fundraising team after raising KES 139.8 million. Car No. 23, led by Peter Kinyua, raised KES 13.5 million, while Car No. 63, led by Tim Carstens, raised KES 8.6 million, according to the organisers.

For Kenya’s business landscape, Rhino Charge has become a high-profile channel through which corporates and foundations support conservation projects that protect water catchments critical to power generation, irrigation, manufacturing supply chains and urban water systems. The 2026 sponsorship allocations also illustrate how corporate giving is being tied to specific, measurable interventions—such as fencing, protection and restoration—within major ecosystems.

Rhino Ark said the event’s proceeds support its work to conserve mountain range ecosystems. The 2026 competition at Ngilai will proceed on May 30, with participating teams targeting both performance on the course and fundraising for conservation programmes.

Safaricom-sponsored professional golfer Samuel Chege Njoroge has won the second leg of the PGK Equator Tour Second Edition at Thika Sports Club, finishing on 278 strokes (10 under par) after four days of competition, according to a Safaricom press release issued in Nairobi on May 25, 2026.

The release said Njoroge topped the leaderboard ahead of Dismas Indiza, who finished second on 279 strokes, while Karanga Michael placed third with 283 strokes.

The tournament is part of the Professional Golfers of Kenya (PGK) Equator Tour, a domestic series that the organisers say will be played across 11 courses countrywide this year. The circuit is positioned as a pathway for Kenyan professionals targeting appearances in higher-profile events such as the Magical Kenya Open and long-term qualification ambitions including the 2028 Olympic Games in Los Angeles, according to the same statement.

Corporate-backed sports properties have become a visible channel for brand marketing and stakeholder engagement in Kenya, particularly in golf, where participation and venues intersect with corporate and high-net-worth audiences. For listed firms such as Safaricom, sponsorships often sit alongside broader reputational and community investment programmes, even as companies seek measurable returns in visibility and engagement.

Njoroge attributed the win to consistent play across the week and said the outcome would shape his approach for upcoming events on the tour.

“I am very excited to win this tournament. The competition was tough, and every round was challenging, so I am happy with how I played throughout the week. Winning at Thika Sports Club is special to me, and this victory gives me confidence going into the next legs of the tour,” said Njoroge.

The press release also listed other top-10 finishers as Kennedy Abuto (288), Greg Snow and Edwin Mudanyi (tied on 289), John Lejirma (290), CJ Wangai (294), Mike Kisia (295) and Mohit Mediratta (296).

Safaricom said the win adds to Njoroge’s earlier performance on the series, noting that he won his first PGK Equator Tour title during the first edition at Diamonds Leisure Golf Club in Diani.

From an industry perspective, sustained corporate sponsorship of local tours can deepen the competitive calendar for professional golfers, improving earning opportunities and strengthening the pipeline for regional and international events. For Kenya’s sports business ecosystem, a more structured national circuit can also support host clubs, local suppliers and event-related hospitality spend in towns where tournaments are staged.

The organisers said attention now shifts to the third leg at Limuru Country Club. The tour is supported by corporates including Safaricom, NCBA, Betika, Kenya Airways, Visa, Britam and Johnnie Walker, according to the press release.

The Coca-Cola Company, through its Sprite brand in Kenya, has awarded winners of the Hook’d on Fresh user-generated content (UGC) challenge in a ceremony held in Nairobi on May 25, 2026, concluding Phase 1 of the “It’s That Fresh” campaign run in partnership with Safaricom.

According to the organisers, the campaign drew more than 1,300 verified creators from universities across the country and produced over 22 million views nationwide on TikTok and Instagram, alongside 2 million engagements, 52,592 shares and 55,910 saves.

The initiative also recognised 123 winners and allocated creator rewards worth KES 1.5 million, in addition to 600GB in data bundles “tracked for payout and fulfilment,” according to the statement.

The campaign invited young Kenyans to create and share short-form videos on TikTok and Instagram, with activations spanning campus events, creator sessions and basketball-themed experiences. The organisers said the campaign began with a Valentine’s Day event at the KICC COMESA Grounds that attracted more than 5,000 young people. They also said more than 3,000 students and creators attended the closing ceremony.

Juliana Kituma, Director, Frontline Marketing, Coca-Cola Kenya, said the campaign aimed to engage young people through the platforms and spaces where they create and socialise. “It’s That Fresh was created to meet young Kenyans where they live, play, create and express themselves,” Kituma said. She added that the campaign reflected “the incredible confidence, humour, originality and cultural influence” of young creators and that participants “shaped the campaign with their own voices.”

Safaricom linked the partnership to digital access and skills. “For Safaricom, this campaign has been about showing that connectivity is not just access to data; it is access to opportunity,” said Susan Muthoka, Youth Segment Lead, Safaricom. She said the campaign showed what could be achieved “when young people are given the tools, platforms and rewards to turn their talent into impact.”

As part of the partnership with Safaricom Hook, the companies ran the Hook’d on Fresh Masterclass Series, which the statement said was hosted by digital creators including Carrie Wahu, Tileh Pacbro, Charisma, Rono and Cluster KE. The masterclasses focused on content creation, virality, digital monetisation and audience building, the organisers said.

Performance metrics shared by the organisers showed TikTok led campaign reach with 19 million views and 1.7 million engagements, while Instagram contributed 4 million views and 500,000 engagements. The campaign platform recorded 50,000 total impressions, according to the statement.

Among the participants cited, Evans Githinji was highlighted by the organisers as one of the top performers, with more than 5.2 million video views. “For me, Hook’d on Fresh was more than a challenge, it was a chance to show my creativity and see how far one idea could go,” said Evans Githinji, a Hook’d on Fresh winner.

The campaign’s structure—combining brand-funded incentives, telco-supported data bundles and creator training—reflects a growing commercial interest in Kenya’s creator economy, where platforms such as TikTok and Instagram are increasingly used to build audiences and test monetisation models. For Safaricom, the partnership also positions youth-focused bundles and services around content creation and consumption, a segment that is competing for data spend.

Looking ahead, Sprite and Safaricom said the impact would continue beyond the awards through creators who gained new audiences and digital skills. Kituma said the organisers viewed the results as evidence of growth potential in the sector: “This campaign has shown that Kenya’s creator economy is vibrant, ambitious and ready for even bigger platforms.”

Samuel Chege Njoroge won the second leg of the PGK Equator Tour Second Edition at Thika Sports Club on Saturday, carding 278 (10 under par) over four days to top a field of Kenyan professional golfers.

In a statement dated May 24, 2026, Njoroge was described as a Safaricom-sponsored player and was said to have delivered consistent rounds to clinch the title. Dismas Indiza finished second with 279, while Karanga Michael placed third with 283, according to the same statement.

The result adds to Njoroge’s record in the series after he won his maiden PGK Equator Tour title during the first edition at Diamonds Leisure Golf Club in Diani, the statement said.

“I am very excited to win this tournament. The competition was tough, and every round was challenging, so I am happy with how I played throughout the week. Winning at Thika Sports Club is special to me, and this victory gives me confidence going into the next legs of the tour,” Samuel Chege Njoroge said.

Other players who finished in the top ten were Kennedy Abuto (288), Greg Snow and Edwin Mudanyi (tied at 289), John Lejirma (290), CJ Wangai (294), Mike Kisia (295) and Mohit Mediratta (296), the statement said.

The PGK Equator Tour is part of Kenya’s domestic professional golf calendar and is played across multiple venues, offering tournament competition for local golfers seeking ranking points, prize earnings and visibility with sponsors. According to the statement, this year’s tour is scheduled across 11 courses around the country, with players also targeting slots tied to major events including the Magical Kenya Open and the 2028 Olympic Games in Los Angeles.

The tour’s corporate backers include Safaricom, NCBA, Betika, Kenya Airways, Visa, Britam and Johnnie Walker, the statement said. Sponsorship of local sports properties has become an increasingly important channel for brands seeking consumer engagement, while also supporting event logistics, media coverage and player development in Kenya’s sports economy.

For Safaricom, sports sponsorship sits alongside its wider brand and corporate profile as a Nairobi Securities Exchange-listed company. In the same statement’s company profile, Safaricom said it had annual revenues of KES 400 billion as at March 2026, and that M-PESA generated KES 182.7 billion in revenue as at FY26. The company also cited an estimated KES 1.1 trillion total economic value (KES 1.1 trillion; $8.5 billion) for the 12 months through March 2025 and said it supports 1.13 million jobs directly and indirectly.

Attention now shifts to Limuru Country Club, where the third leg of the tour will be staged following the conclusion of the Thika event, according to the statement. The remaining legs are expected to continue across the tour’s 11-course schedule as players build form ahead of key regional and international competitions.

Safaricom Plc and the M-PESA Foundation have committed KES 114 million to support the 2026 Rhino Charge Challenge scheduled for Saturday, May 30, in Samburu, with the bulk of the funding earmarked for Rhino Ark Kenya Charitable Trust’s conservation work, according to a company press release issued in May 2026.

Safaricom said KES 94 million of the total will be channelled through the M-PESA Foundation to support Rhino Ark activities, including fencing and protection of Mount Elgon Forest (Suam Block) and restoration efforts in the Mau Forest Complex across Narok, Kericho and Bomet counties. The company said the support will also extend to the Mount Kenya Forest Rehabilitation and Protection Project in Tharaka Nithi County.

The remaining KES 20 million will be provided by Safaricom Plc to support participation by three entry cars and to provide connectivity during the event. Safaricom said KES 17 million of its allocation will support Car No. 44 led by Adil Khawaja, the EV Explorers team led by Richard Kiplagat, and the all-ladies team Zambarau Heels on the Wheel led by Agnes Mwangi. The balance of KES 3 million will be used for network connectivity during the competition.

Speaking during a cheque handover ceremony at Safaricom headquarters in Nairobi, Safaricom CEO Peter Ndegwa linked the sponsorship to the company’s sustainability priorities. “This year, we are proud to commit KES 114 million through the M-PESA Foundation and Safaricom. As a company, sustainability remains central to how we create long-term value for our customers, communities, and the environment. Our support for the Rhino Charge reflects our commitment to practical conservation efforts that protect Kenya’s natural heritage while driving innovation and resilience,” Mr Ndegwa said, according to the press release.

Safaricom said the connectivity support will include deployment of 5G at the event site to improve communications for participants and spectators.

Under the team support allocation, Safaricom said Car No. 44 will receive KES 15 million, while EV Explorers and Zambarau Heels on the Wheel will each receive KES 1 million.

The Rhino Charge is an annual off-road 4×4 competition that raises funds for Rhino Ark Kenya Charitable Trust, which focuses on conservation and protection of Kenya’s mountain ecosystems—often referred to as “water towers.” The event’s fundraising model has become a significant funding stream for conservation infrastructure, particularly electric fencing that aims to reduce human-wildlife conflict and protect key catchment areas.

Safaricom’s announcement comes as corporates continue to increase visibility around climate adaptation and water-tower protection, issues that have direct economic implications for Kenya’s agriculture, hydropower generation, and tourism value chains. Funding directed to fencing and rehabilitation can also influence local livelihoods by reducing crop losses and security risks associated with wildlife incursions, while enabling more predictable land use around protected areas.

Participants also framed the support as enabling greater competitiveness and representation. “As Team Zambarau, we are grateful for Safaricom’s support… This support not only empowers our team but also reinforces our shared mission of advancing conservation and protecting Kenya’s natural heritage through the Rhino Ark Kenya Charitable Trust,” said Elizabeth Wanjiku, a team member at Zambarau Heels on the Wheel, according to the statement.

Richard Kiplagat, team lead for EV Explorers, said the sponsorship will support the team’s second consecutive year in the competition. “As the only EV team in the competition, we are highly motivated not only to complete the challenge but also to emerge among the best, building on lessons from last year’s mechanical challenges as we champion the future of electric mobility and environmental conservation,” Mr Kiplagat said.

Safaricom cited Rhino Charge’s 2025 fundraising performance as a benchmark for the scale of giving the event attracts. According to the press release, the 2025 edition in Saimo Soi, Baringo County, raised KES 269.5 million. Safaricom said Adil Khawaja was the top fundraiser for the third consecutive year after raising KES 139.8 million, followed by Car No. 23 led by Peter Kinyua at KES 13.5 million and Car No. 63 led by Tim Carstens at KES 8.6 million.

Looking ahead to the 2026 event, Safaricom said the 37th edition is expected to attract 55 entries, including the 2025 overall winners Team Huzi (Car No. 33) and Team Zambarau. Separately, Rhino Ark Executive Director Christian Lambrechts said preparations were ongoing and projected higher participation. “This year’s preparations for the Rhino Charge Challenge are in full swing, and we expect a total of 65 entries to take part in the challenge and fundraising effort,” Mr Lambrechts said, according to the statement.

Sigona Golf Club’s Mohit Mediratta will seek to extend his early lead in the second edition of the PGK Equator Tour when the series moves to Thika Sports Club for its second leg running from Thursday, May 21 to Sunday, May 24, 2026, organisers said in a statement issued in Nairobi on May 21.

Mediratta, who is backed by Safaricom, enters the Thika event after winning the opening leg held in April at Vet Lab Sports Club, where his victory included a hole-in-one, according to the press release.

The tournament at the par-72 Thika Sports Club is expected to draw more than 50 professional golfers competing for overall honours as well as a corporate category title, the statement said.

The series matters for Kenya’s professional golf pipeline because, according to the organisers, the PGK Equator Tour acts as a competitive platform linked to international ambitions, including a pathway “on the road to the 2028 Olympic Games in Los Angeles.” The tour also serves as a pre-qualifier for Kenyan professionals targeting slots at the Magical Kenya Open, the country’s flagship international golf event.

Speaking during a training session ahead of the Thika leg, Mediratta said he expected tougher competition as he tries to defend his standing at the top of the leaderboard.

“I am keen to continue with the strong performance as we head to the second leg of the PGK Tour this week. The pressure is there, but I am looking forward to the challenge. As part of the corporate team supported by Safaricom, I am hopeful that we will retain the top corporate title,” Mediratta said.

Safaricom said other players under its backing who will be competing in Thika include Mutahi Kibugu, Samuel Njoroge and Matthew Wahome.

For Safaricom, the sponsorship links the listed telecommunications firm to a sports property that runs through the 2026/2027 season and reaches multiple venues, offering recurring brand exposure and stakeholder engagement opportunities across Kenya’s golf circuit. In the statement, Safaricom also outlined its business footprint, saying it serves 71.6 million customers across Kenya and Ethiopia and reported annual revenues of KES 400 billion as at March 2026. The company further stated that its total economic value was estimated at KES 1.1 trillion (US$8.5 billion) for the 12 months through March 2025.

The broader industry implication is that structured domestic tours can strengthen athlete development and deepen the sports events economy—supporting club venues, hospitality, logistics and related services in host towns such as Thika. A consistent calendar also provides playing opportunities for professionals who rely on competitive rounds to build form and ranking points ahead of higher-profile events.

According to the press release, the second edition of the PGK Equator Tour began in April 2026 and will run until February 2027, when the season will culminate in a grand finale. The Thika leg will be one of the key checkpoints in that schedule as players chase points, prize positions and qualification opportunities tied to the Magical Kenya Open pathway.