The 37th edition of Kenya’s Rhino Charge 4x4 off-road competition will be held on Saturday, May 30, 2026, at Ngilai in Samburu County, with 65 vehicles entered across three categories, according to organisers and sponsors.

Rhino Ark Kenya Charitable Trust said the annual event raises funds for conservation and protection of Kenya’s mountain ecosystems—often referred to as the country’s “Water Towers”—which underpin water security for households, agriculture and industry.

Safaricom PLC and M-PESA Foundation said they will provide a combined KES 114 million in sponsorship for the 2026 event. Of this, M-PESA Foundation committed KES 94 million to support Rhino Ark’s conservation activities, including fencing and protection of the Mount Elgon Forest (Suam Block) and restoration work in the Mau Forest Complex across Narok, Kericho and Bomet counties.

Safaricom said it contributed KES 20 million to support three participating cars and provide network connectivity during the event. Under the team support allocation, Car No. 44 received KES 15 million, while EV Explorers and Zambarau Heels on Wheels each received KES 1 million. The remaining KES 3 million is for network connectivity during the competition, according to the statement.

The 2026 field includes Safaricom-sponsored teams EV Explorers, led by Richard Kiplagat; AK44, led by Adil Khawaja; and the all-women team Zambarau Heels on Wheels. Organisers said vehicles will compete in Modified, Super Modified and Unmodified categories.

“The car is in great condition and the entire team is excited and ready to take on the course. I would like to sincerely thank all our sponsors, especially Safaricom and M-PESA, for their tremendous support,” said Adil Khawaja, Team Lead, Car No. 44 (AK44). He added that the team hoped to retain its position as the leading fundraiser while backing conservation efforts.

Rhino Ark said preparations were completed following scrutineering and security checks ahead of race day. “The stage is fully set for this year’s Rhino Charge, with 65 car entries ready to take on the challenge. Today’s scrutineering process was focused on ensuring that all participating vehicles meet the required standards, and I am pleased to confirm that everything is in place, including the necessary security arrangements,” said Christian Lambrechts, Executive Director of Rhino Ark.

EV participation will again feature in the 2026 event. “This marks our second participation in the Rhino Charge with an electric vehicle, following last year’s historic debut of an EV in the competition. We gained valuable lessons from that experience and have since made significant improvements to the vehicle,” said Richard Kiplagat, Team Lead, EV Explorers.

The organisers cited last year’s fundraising performance as an indicator of the event’s growing role as a financing platform for conservation-linked interventions. The 2025 Rhino Charge, held at Simo-Soi in Baringo North, raised KES 269.5 million, Rhino Ark said. AK44 emerged as the top fundraising team after raising KES 139.8 million. Car No. 23, led by Peter Kinyua, raised KES 13.5 million, while Car No. 63, led by Tim Carstens, raised KES 8.6 million, according to the organisers.

For Kenya’s business landscape, Rhino Charge has become a high-profile channel through which corporates and foundations support conservation projects that protect water catchments critical to power generation, irrigation, manufacturing supply chains and urban water systems. The 2026 sponsorship allocations also illustrate how corporate giving is being tied to specific, measurable interventions—such as fencing, protection and restoration—within major ecosystems.

Rhino Ark said the event’s proceeds support its work to conserve mountain range ecosystems. The 2026 competition at Ngilai will proceed on May 30, with participating teams targeting both performance on the course and fundraising for conservation programmes.

Safaricom-sponsored professional golfer Samuel Chege Njoroge has won the second leg of the PGK Equator Tour Second Edition at Thika Sports Club, finishing on 278 strokes (10 under par) after four days of competition, according to a Safaricom press release issued in Nairobi on May 25, 2026.

The release said Njoroge topped the leaderboard ahead of Dismas Indiza, who finished second on 279 strokes, while Karanga Michael placed third with 283 strokes.

The tournament is part of the Professional Golfers of Kenya (PGK) Equator Tour, a domestic series that the organisers say will be played across 11 courses countrywide this year. The circuit is positioned as a pathway for Kenyan professionals targeting appearances in higher-profile events such as the Magical Kenya Open and long-term qualification ambitions including the 2028 Olympic Games in Los Angeles, according to the same statement.

Corporate-backed sports properties have become a visible channel for brand marketing and stakeholder engagement in Kenya, particularly in golf, where participation and venues intersect with corporate and high-net-worth audiences. For listed firms such as Safaricom, sponsorships often sit alongside broader reputational and community investment programmes, even as companies seek measurable returns in visibility and engagement.

Njoroge attributed the win to consistent play across the week and said the outcome would shape his approach for upcoming events on the tour.

“I am very excited to win this tournament. The competition was tough, and every round was challenging, so I am happy with how I played throughout the week. Winning at Thika Sports Club is special to me, and this victory gives me confidence going into the next legs of the tour,” said Njoroge.

The press release also listed other top-10 finishers as Kennedy Abuto (288), Greg Snow and Edwin Mudanyi (tied on 289), John Lejirma (290), CJ Wangai (294), Mike Kisia (295) and Mohit Mediratta (296).

Safaricom said the win adds to Njoroge’s earlier performance on the series, noting that he won his first PGK Equator Tour title during the first edition at Diamonds Leisure Golf Club in Diani.

From an industry perspective, sustained corporate sponsorship of local tours can deepen the competitive calendar for professional golfers, improving earning opportunities and strengthening the pipeline for regional and international events. For Kenya’s sports business ecosystem, a more structured national circuit can also support host clubs, local suppliers and event-related hospitality spend in towns where tournaments are staged.

The organisers said attention now shifts to the third leg at Limuru Country Club. The tour is supported by corporates including Safaricom, NCBA, Betika, Kenya Airways, Visa, Britam and Johnnie Walker, according to the press release.

The Coca-Cola Company, through its Sprite brand in Kenya, has awarded winners of the Hook’d on Fresh user-generated content (UGC) challenge in a ceremony held in Nairobi on May 25, 2026, concluding Phase 1 of the “It’s That Fresh” campaign run in partnership with Safaricom.

According to the organisers, the campaign drew more than 1,300 verified creators from universities across the country and produced over 22 million views nationwide on TikTok and Instagram, alongside 2 million engagements, 52,592 shares and 55,910 saves.

The initiative also recognised 123 winners and allocated creator rewards worth KES 1.5 million, in addition to 600GB in data bundles “tracked for payout and fulfilment,” according to the statement.

The campaign invited young Kenyans to create and share short-form videos on TikTok and Instagram, with activations spanning campus events, creator sessions and basketball-themed experiences. The organisers said the campaign began with a Valentine’s Day event at the KICC COMESA Grounds that attracted more than 5,000 young people. They also said more than 3,000 students and creators attended the closing ceremony.

Juliana Kituma, Director, Frontline Marketing, Coca-Cola Kenya, said the campaign aimed to engage young people through the platforms and spaces where they create and socialise. “It’s That Fresh was created to meet young Kenyans where they live, play, create and express themselves,” Kituma said. She added that the campaign reflected “the incredible confidence, humour, originality and cultural influence” of young creators and that participants “shaped the campaign with their own voices.”

Safaricom linked the partnership to digital access and skills. “For Safaricom, this campaign has been about showing that connectivity is not just access to data; it is access to opportunity,” said Susan Muthoka, Youth Segment Lead, Safaricom. She said the campaign showed what could be achieved “when young people are given the tools, platforms and rewards to turn their talent into impact.”

As part of the partnership with Safaricom Hook, the companies ran the Hook’d on Fresh Masterclass Series, which the statement said was hosted by digital creators including Carrie Wahu, Tileh Pacbro, Charisma, Rono and Cluster KE. The masterclasses focused on content creation, virality, digital monetisation and audience building, the organisers said.

Performance metrics shared by the organisers showed TikTok led campaign reach with 19 million views and 1.7 million engagements, while Instagram contributed 4 million views and 500,000 engagements. The campaign platform recorded 50,000 total impressions, according to the statement.

Among the participants cited, Evans Githinji was highlighted by the organisers as one of the top performers, with more than 5.2 million video views. “For me, Hook’d on Fresh was more than a challenge, it was a chance to show my creativity and see how far one idea could go,” said Evans Githinji, a Hook’d on Fresh winner.

The campaign’s structure—combining brand-funded incentives, telco-supported data bundles and creator training—reflects a growing commercial interest in Kenya’s creator economy, where platforms such as TikTok and Instagram are increasingly used to build audiences and test monetisation models. For Safaricom, the partnership also positions youth-focused bundles and services around content creation and consumption, a segment that is competing for data spend.

Looking ahead, Sprite and Safaricom said the impact would continue beyond the awards through creators who gained new audiences and digital skills. Kituma said the organisers viewed the results as evidence of growth potential in the sector: “This campaign has shown that Kenya’s creator economy is vibrant, ambitious and ready for even bigger platforms.”

Samuel Chege Njoroge won the second leg of the PGK Equator Tour Second Edition at Thika Sports Club on Saturday, carding 278 (10 under par) over four days to top a field of Kenyan professional golfers.

In a statement dated May 24, 2026, Njoroge was described as a Safaricom-sponsored player and was said to have delivered consistent rounds to clinch the title. Dismas Indiza finished second with 279, while Karanga Michael placed third with 283, according to the same statement.

The result adds to Njoroge’s record in the series after he won his maiden PGK Equator Tour title during the first edition at Diamonds Leisure Golf Club in Diani, the statement said.

“I am very excited to win this tournament. The competition was tough, and every round was challenging, so I am happy with how I played throughout the week. Winning at Thika Sports Club is special to me, and this victory gives me confidence going into the next legs of the tour,” Samuel Chege Njoroge said.

Other players who finished in the top ten were Kennedy Abuto (288), Greg Snow and Edwin Mudanyi (tied at 289), John Lejirma (290), CJ Wangai (294), Mike Kisia (295) and Mohit Mediratta (296), the statement said.

The PGK Equator Tour is part of Kenya’s domestic professional golf calendar and is played across multiple venues, offering tournament competition for local golfers seeking ranking points, prize earnings and visibility with sponsors. According to the statement, this year’s tour is scheduled across 11 courses around the country, with players also targeting slots tied to major events including the Magical Kenya Open and the 2028 Olympic Games in Los Angeles.

The tour’s corporate backers include Safaricom, NCBA, Betika, Kenya Airways, Visa, Britam and Johnnie Walker, the statement said. Sponsorship of local sports properties has become an increasingly important channel for brands seeking consumer engagement, while also supporting event logistics, media coverage and player development in Kenya’s sports economy.

For Safaricom, sports sponsorship sits alongside its wider brand and corporate profile as a Nairobi Securities Exchange-listed company. In the same statement’s company profile, Safaricom said it had annual revenues of KES 400 billion as at March 2026, and that M-PESA generated KES 182.7 billion in revenue as at FY26. The company also cited an estimated KES 1.1 trillion total economic value (KES 1.1 trillion; $8.5 billion) for the 12 months through March 2025 and said it supports 1.13 million jobs directly and indirectly.

Attention now shifts to Limuru Country Club, where the third leg of the tour will be staged following the conclusion of the Thika event, according to the statement. The remaining legs are expected to continue across the tour’s 11-course schedule as players build form ahead of key regional and international competitions.

Safaricom Plc and the M-PESA Foundation have committed KES 114 million to support the 2026 Rhino Charge Challenge scheduled for Saturday, May 30, in Samburu, with the bulk of the funding earmarked for Rhino Ark Kenya Charitable Trust’s conservation work, according to a company press release issued in May 2026.

Safaricom said KES 94 million of the total will be channelled through the M-PESA Foundation to support Rhino Ark activities, including fencing and protection of Mount Elgon Forest (Suam Block) and restoration efforts in the Mau Forest Complex across Narok, Kericho and Bomet counties. The company said the support will also extend to the Mount Kenya Forest Rehabilitation and Protection Project in Tharaka Nithi County.

The remaining KES 20 million will be provided by Safaricom Plc to support participation by three entry cars and to provide connectivity during the event. Safaricom said KES 17 million of its allocation will support Car No. 44 led by Adil Khawaja, the EV Explorers team led by Richard Kiplagat, and the all-ladies team Zambarau Heels on the Wheel led by Agnes Mwangi. The balance of KES 3 million will be used for network connectivity during the competition.

Speaking during a cheque handover ceremony at Safaricom headquarters in Nairobi, Safaricom CEO Peter Ndegwa linked the sponsorship to the company’s sustainability priorities. “This year, we are proud to commit KES 114 million through the M-PESA Foundation and Safaricom. As a company, sustainability remains central to how we create long-term value for our customers, communities, and the environment. Our support for the Rhino Charge reflects our commitment to practical conservation efforts that protect Kenya’s natural heritage while driving innovation and resilience,” Mr Ndegwa said, according to the press release.

Safaricom said the connectivity support will include deployment of 5G at the event site to improve communications for participants and spectators.

Under the team support allocation, Safaricom said Car No. 44 will receive KES 15 million, while EV Explorers and Zambarau Heels on the Wheel will each receive KES 1 million.

The Rhino Charge is an annual off-road 4×4 competition that raises funds for Rhino Ark Kenya Charitable Trust, which focuses on conservation and protection of Kenya’s mountain ecosystems—often referred to as “water towers.” The event’s fundraising model has become a significant funding stream for conservation infrastructure, particularly electric fencing that aims to reduce human-wildlife conflict and protect key catchment areas.

Safaricom’s announcement comes as corporates continue to increase visibility around climate adaptation and water-tower protection, issues that have direct economic implications for Kenya’s agriculture, hydropower generation, and tourism value chains. Funding directed to fencing and rehabilitation can also influence local livelihoods by reducing crop losses and security risks associated with wildlife incursions, while enabling more predictable land use around protected areas.

Participants also framed the support as enabling greater competitiveness and representation. “As Team Zambarau, we are grateful for Safaricom’s support… This support not only empowers our team but also reinforces our shared mission of advancing conservation and protecting Kenya’s natural heritage through the Rhino Ark Kenya Charitable Trust,” said Elizabeth Wanjiku, a team member at Zambarau Heels on the Wheel, according to the statement.

Richard Kiplagat, team lead for EV Explorers, said the sponsorship will support the team’s second consecutive year in the competition. “As the only EV team in the competition, we are highly motivated not only to complete the challenge but also to emerge among the best, building on lessons from last year’s mechanical challenges as we champion the future of electric mobility and environmental conservation,” Mr Kiplagat said.

Safaricom cited Rhino Charge’s 2025 fundraising performance as a benchmark for the scale of giving the event attracts. According to the press release, the 2025 edition in Saimo Soi, Baringo County, raised KES 269.5 million. Safaricom said Adil Khawaja was the top fundraiser for the third consecutive year after raising KES 139.8 million, followed by Car No. 23 led by Peter Kinyua at KES 13.5 million and Car No. 63 led by Tim Carstens at KES 8.6 million.

Looking ahead to the 2026 event, Safaricom said the 37th edition is expected to attract 55 entries, including the 2025 overall winners Team Huzi (Car No. 33) and Team Zambarau. Separately, Rhino Ark Executive Director Christian Lambrechts said preparations were ongoing and projected higher participation. “This year’s preparations for the Rhino Charge Challenge are in full swing, and we expect a total of 65 entries to take part in the challenge and fundraising effort,” Mr Lambrechts said, according to the statement.

Sigona Golf Club’s Mohit Mediratta will seek to extend his early lead in the second edition of the PGK Equator Tour when the series moves to Thika Sports Club for its second leg running from Thursday, May 21 to Sunday, May 24, 2026, organisers said in a statement issued in Nairobi on May 21.

Mediratta, who is backed by Safaricom, enters the Thika event after winning the opening leg held in April at Vet Lab Sports Club, where his victory included a hole-in-one, according to the press release.

The tournament at the par-72 Thika Sports Club is expected to draw more than 50 professional golfers competing for overall honours as well as a corporate category title, the statement said.

The series matters for Kenya’s professional golf pipeline because, according to the organisers, the PGK Equator Tour acts as a competitive platform linked to international ambitions, including a pathway “on the road to the 2028 Olympic Games in Los Angeles.” The tour also serves as a pre-qualifier for Kenyan professionals targeting slots at the Magical Kenya Open, the country’s flagship international golf event.

Speaking during a training session ahead of the Thika leg, Mediratta said he expected tougher competition as he tries to defend his standing at the top of the leaderboard.

“I am keen to continue with the strong performance as we head to the second leg of the PGK Tour this week. The pressure is there, but I am looking forward to the challenge. As part of the corporate team supported by Safaricom, I am hopeful that we will retain the top corporate title,” Mediratta said.

Safaricom said other players under its backing who will be competing in Thika include Mutahi Kibugu, Samuel Njoroge and Matthew Wahome.

For Safaricom, the sponsorship links the listed telecommunications firm to a sports property that runs through the 2026/2027 season and reaches multiple venues, offering recurring brand exposure and stakeholder engagement opportunities across Kenya’s golf circuit. In the statement, Safaricom also outlined its business footprint, saying it serves 71.6 million customers across Kenya and Ethiopia and reported annual revenues of KES 400 billion as at March 2026. The company further stated that its total economic value was estimated at KES 1.1 trillion (US$8.5 billion) for the 12 months through March 2025.

The broader industry implication is that structured domestic tours can strengthen athlete development and deepen the sports events economy—supporting club venues, hospitality, logistics and related services in host towns such as Thika. A consistent calendar also provides playing opportunities for professionals who rely on competitive rounds to build form and ranking points ahead of higher-profile events.

According to the press release, the second edition of the PGK Equator Tour began in April 2026 and will run until February 2027, when the season will culminate in a grand finale. The Thika leg will be one of the key checkpoints in that schedule as players chase points, prize positions and qualification opportunities tied to the Magical Kenya Open pathway.

Sigona Golf Club’s Mohit Mediratta will headline the second leg of the PGK Equator Tour at Thika Sports Club from Thursday, May 21 to Sunday, May 24, after winning the opening leg in April at Vet Lab Sports Club, according to a statement issued in Nairobi on May 20, 2026.

Mediratta, who is backed by Safaricom, said he expects increased pressure at Thika’s par-72 course as other players target the top positions in the tour’s second edition, which runs from April 2026 to February 2027.

The tour stop in Thika is expected to attract more than 50 professional golfers competing for overall honours and the corporate category title, the statement said. Safaricom-backed players Mutahi Kibugu, Samuel Njoroge and Matthew Wahome are among those listed as contenders seeking to challenge Mediratta’s position on the leaderboard.

The tournament matters to Kenya’s sports and events economy because it provides competitive platforms that can help develop professional golf talent and sustain corporate sponsorship in local sport. The organisers say the PGK Equator Tour is part of the pathway to international competition and also serves as a pre-qualifier for Kenyan professional golfers seeking to play at the Magical Kenya Open.

In the statement, Mediratta linked his approach to the second leg to maintaining form after the first event, where he was the overall winner. “I am keen to continue with the strong performance as we head to the second leg of the PGK Tour this week. The pressure is there, but I am looking forward to the challenge. As part of the corporate team supported by Safaricom, I am hopeful that we will retain the top corporate title,” he said.

Safaricom’s continued sponsorship of golfers and related events places the listed telecommunications firm among corporates supporting Kenyan sport as part of broader brand and community engagement strategies. In an “About Safaricom” section included with the release, the company said it has more than 71.6 million customers across Kenya and Ethiopia and estimated its total economic value at KES 1.1 trillion (US$8.5 billion) for the 12 months through March 2025. The company also reported annual revenues of KES 400 billion as at March 2026.

Safaricom further said its M-PESA business generated KES 182.7 billion in revenue as at FY26 and that mobile money has contributed to financial inclusion in Kenya rising to 84.8% of the adult population in 2024 from 26.7% in 2006. Business News Kenya could not independently verify the figures; they were presented in the company’s statement.

For the local golf calendar, the tour’s schedule through February 2027 provides a multi-stop competitive series that can influence player rankings and visibility, while also strengthening host venues’ ability to attract spectators, sponsors and hospitality spending. The release said the PGK Equator Tour also plays “a key role on the road” to qualification for the 2028 Olympic Games in Los Angeles, underscoring the strategic importance of consistent domestic competition for Kenyan professionals.

The second edition of the tour began in April 2026 and is set to conclude with a grand finale in February 2027, the statement said. The Thika leg is the next test for leading players as they pursue points, prize placements and corporate category honours in the months ahead.

Safaricom Plc said its M-PESA Kadogo initiative—under which selected low-value transfers and payments are free—processed 17.1 billion zero-rated transactions in the 2025/2026 financial year, representing 58% of all activity on the mobile money platform. The company disclosed the figures following the announcement of its 2025/2026 financial results on May 7.

Under M-PESA Kadogo, person-to-person transfers of KES 100 and below and merchant payments of KES 200 and below are zero-rated, Safaricom said. The free transactions also include cash deposits at M-PESA agent outlets and airtime purchases through M-PESA, according to the company’s statement.

The latest disclosure provides a window into how Kenya’s biggest payments rail is increasingly being used for small, frequent transactions—an area that influences merchant acceptance, customer stickiness and the broader pace of digitising day-to-day commerce.

Safaricom said the decision to remove certain charges was initially made in the wake of the COVID-19 period, when charges on bank-to-M-PESA and transfers below KES 1,000 had been removed. “For the company, the effect of the removal of charges was a tripling in the number of transactions between 2020 and 2026,” Safaricom said.

Overall, Safaricom reported that M-PESA processed 46.4 billion transactions worth KES 41.7 trillion in the last financial year. The company said the volume and value of transactions underscore M-PESA’s central role in Kenya’s digital economy.

“With M-PESA Kadogo, our purpose is to make digital payments affordable for small-scale daily purchases and deepen financial inclusion. The removal of transaction fees has reduced friction and accelerated the usage of M-PESA across the country,” said Peter Ndegwa, Safaricom CEO.

Safaricom said mobile financial services revenue rose 13.4% to KES 182.7 billion, attributing the performance to “strong double-digit growth across consumer payments, business payments and global payments.” Consumer payments were the largest contributor at KES 74.5 billion, followed by business payments at KES 56.7 billion, according to the company.

The company also highlighted growth in Pochi la Biashara, a product it positions for small traders and informal businesses. Safaricom said the customer base increased from 600,000 users in the 2024 financial year to 1.1 million the following year, before doubling to 2.2 million in the last financial year. Revenue from the product rose from KES 800 million in 2024 to KES 2.2 billion the following year, reaching KES 4 billion in the last financial year, Safaricom reported. The company added that Pochi la Biashara customers can invest overnight balances in Ziidi MMF.

For Kenya’s payments market, the scale of zero-rated micro-transactions points to intensifying competition around affordability and everyday merchant payments, particularly for low-income users and micro and small enterprises. The growth in Pochi la Biashara, alongside the continued expansion of Lipa na M-PESA usage at lower ticket sizes, also signals rising demand for tools that separate personal and business funds and provide basic value-added services such as short-term investment.

Looking ahead, Safaricom’s disclosures suggest that transaction volumes may continue shifting toward higher-frequency, lower-value payments as pricing and product design push for deeper usage in daily commerce. The company is expected to provide further detail on M-PESA’s segment performance and product roll-outs in subsequent investor updates tied to the 2025/2026 results.

Safaricom, through its foundations, has launched “Capture the Good”, a national photography and videography challenge that will invite creators to document community projects in education, health, economic empowerment and environmental conservation, the company said on May 12, 2026 in Nairobi.

According to the press release, entries are open at https://capturethegood.safaricom.co.ke/ until May 30, 2026. Participants will select from 250 projects, visit project sites and produce visual stories showing the projects’ impact. The initiative is being run in partnership with the Photographers Association of Kenya (PAK) and the Photojournalists Association of Kenya (PJAK), with Vivo named as the mobile photography partner.

The programme outlines a multi-stage judging process. Safaricom said submitted work will be reviewed by a judging panel, which will select 90 regional winners for a masterclass. After refinement and resubmission, a second judging round will produce 18 national winners whose work will appear on the Capture the Good website.

Safaricom Group Chief Executive Officer Peter Ndegwa said the company was seeking to use creators’ perspectives to document community change. “We live in a visual world, often enhanced by a photo or a video, building believability, relatability and connections, while allowing the rest of society to live through these stories. These platforms enable us to share stories of transformation, while humanizing the spaces where we serve our communities. We rea now looking to see these stories of impact through their lens,” Ndegwa said.

Safaricom said the challenge will also include public voting. It stated that three winners in each category will be awarded photographer and videographer of the year prizes, with cash awards of KES 1 million for first place, KES 750,000 for second place and KES 500,000 for third place. The press release added that total rewards will amount to KES 20.4 million, including cash prizes, airtime, vouchers and merchandise, alongside data offers intended to support submissions.

The competition is scheduled to run until August 14, 2026, when Safaricom said it plans to crown winners and stage an exhibition of selected works.

The launch also included an education infrastructure announcement. Safaricom said the M-PESA Foundation broke ground for an ICT laboratory at Kisumu Boys’ High School valued at KES 12.5 million, which it said would support learning and innovation for more than 1,800 learners.

For Kenya’s creative economy, the challenge is likely to intensify competition around documentary-style content tied to development programmes and corporate social investment, while strengthening links between creators and institutional funders. The involvement of PAK and PJAK also suggests an emphasis on technical standards and journalistic approaches as creators seek to translate field visits into publishable photo and video narratives.

Next milestones include the May 30, 2026 submission deadline, the regional shortlisting and masterclasses, followed by final judging and public voting ahead of the planned August 14, 2026 awards and exhibition, according to Safaricom.

Safaricom PLC (NSE: SCOM) has launched Season 5 of its Chapa Dimba youth football tournament in Kisumu, rolling out new pathways that include international competition exposure, tertiary scholarships and expanded technology-enabled scouting for grassroots players.

The company said the fifth season, launched at Jomo Kenyatta Stadium in Mamboleo, Kisumu, will feature an All-Star team of 32 players selected from the tournament to represent Kenya at the Gothia Cup in Sweden. Safaricom described the Gothia Cup as the world’s largest youth football tournament and said the move replaces the international bootcamps used in previous editions.

The tournament will also provide tertiary scholarships to 150 outstanding players through the Safaricom Citizens of the Future programme, according to the press release.

Safaricom said it has adjusted the tournament’s eligibility age bracket to 15–18 years from 16–20 years in previous seasons, stating that the change is intended to support earlier talent identification and placement into professional football structures in Kenya and abroad.

“We are intentionally building pathways that combine sports, education, and technology to empower the next generation. Our goal is not just to develop footballers, but to nurture well-rounded young people who can positively transform their communities and the country,” said Peter Ndegwa, Group CEO, Safaricom PLC.

On player assessment, Safaricom said it will expand the use of technology for scouting and performance analysis. After introducing AI-powered GPS vests in the previous season, the company said it will now deploy VeO Cameras and MyScout AI devices beginning at county level. Safaricom said the tools will enable data-driven scouting by tracking metrics such as movement, positioning, intensity and sprint performance, and will support the creation of digital player profiles accessible to clubs and scouts.

“This season, we are taking technology deeper into grassroots football because we believe no talent should go unnoticed. Through data and digital player profiling, we are creating more structured pathways for young players to access opportunities locally and globally,” Ndegwa said.

Safaricom said Season 5 will be held across eight regions and organised in five stages: ward level, county level, inter-county level, regional level and national finals. Registration is open for both boys’ and girls’ teams via the Chapa Dimba website, the company said.

National winners in both boys’ and girls’ categories will each receive KES 1 million, Safaricom said, adding that county and regional prizes and individual awards—including Most Valuable Player, Top Scorer and Best Goalkeeper—will also be issued.

The tournament is run in partnership with the Football Kenya Federation (FKF), Safaricom said in its notes to editors. The company positions the programme as part of its wider youth empowerment agenda, implemented alongside initiatives including the Safaricom Foundation, M-PESA Foundation and Citizens of the Future programme.

For Kenya’s sports and business ecosystem, the latest changes signal a tighter link between corporate sponsorship, education outcomes and measurable talent pipelines. Expanded scouting tools at county level could also increase the visibility of players outside traditional urban centres, while the Gothia Cup pathway provides a defined international platform for elite youth talent.

Safaricom said Chapa Dimba, launched in 2017, has produced players who have progressed into local and international football, including Benson Omalla, Bryton Otieno, Austine Odongo, Derrick Oketch, Jentrix Shikangwa, Marion Serenge and Mercy Akoth, among others. The company also said some former participants have represented Kenya at international competitions, including the FIFA U-17 Women’s World Cup.

Next, the tournament will proceed through its ward-to-national structure, with the All-Star selection and scholarship beneficiaries expected to emerge from the season’s scouting and performance assessments, Safaricom said.