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Spotify names Somi EQUAL Africa Artist for August as singer releases new album

Spotify names Somi EQUAL Africa Artist for August as singer releases new album

3 min read

Spotify has named Grammy-nominated jazz vocalist, songwriter and playwright Somi as its EQUAL Africa Artist for August, the audio streaming company said in a press release dated August 10, 2026 in Nairobi.

The company said the selection coincides with the release of Somi’s 13-track album, What Does It Take to Bloom?, which it said was released on August 7 on Salon Africana. Spotify said the project was co-produced by Somi and Benjamin James of Nigerian Highlife duo The Cavemen, and includes guest appearances by The Cavemen and jazz saxophonist Lakecia Benjamin. According to the statement, the album was recorded across Dakar, Lagos, Paris and New York City, and is led by the single We’re All Falling.

The announcement adds to Spotify’s EQUAL Africa programme, which the company said is designed to spotlight women artists on the continent and connect them with broader audiences. For Kenya’s music and creative economy, Spotify’s editorial programmes are among the distribution channels that can influence discovery and streaming-driven revenues, particularly as more local listeners adopt subscription and ad-supported streaming as their primary listening mode.

Spotify said Somi, who was born in Illinois to parents from Rwanda and Uganda, is “the first African woman ever nominated in a Grammy jazz category,” citing her nomination for Best Jazz Vocal Album for her live album Holy Room.

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, said the company viewed Somi’s selection as aligned with the EQUAL initiative. “Somi's artistry is a powerful testament to the rich, transcendent legacy of African jazz and storytelling,” Okumu said. “As a barrier-breaking artist who continues to carve out space for African women on international stages, she perfectly embodies the spirit of the EQUAL programme.”

Somi said the programme’s focus on women in the industry reflected structural barriers she has experienced. “To make music as a woman to lead bands, build a label, and hold onto your own voice, is to work in rooms that weren't designed for you. That work is often invisible and rarely without cost,” she said. “EQUAL matters to me because it insists that women's voices don't just belong here; they shape what this industry becomes.”

In an accompanying Q&A included in the press release, Somi said she is also a playwright and actor who has worked on Broadway. She described her sound as “story-based songs framed by modern jazz, pan-African grooves and soulful intimacy.”

The statement also included Spotify’s latest global user metrics, which provide context for the scale at which playlisting and programme-based promotion can impact listening behaviour. Spotify said it has 751 million monthly active users and 290 million premium subscribers across 184 markets, and that its catalogue includes more than 100 million tracks and more than 7 million podcast titles.

For East African artists and labels, industry observers note that platform-led initiatives such as EQUAL can contribute to cross-border discovery, particularly when paired with touring, radio syndication and social media distribution. However, sustained commercial impact typically depends on consistent releases, rights management and audience development beyond a single campaign window.

Spotify did not disclose the commercial terms of Somi’s inclusion in EQUAL Africa or provide market-specific streaming data for Kenya or the wider region in the statement. The company said Somi would be featured as its EQUAL Africa Artist for August.

Spotify has named Grammy-nominated jazz vocalist and songwriter Somi as its EQUAL Africa Artist for August, according to a media statement issued in Nairobi. The announcement coincides with the release of her 13-track album, “What Does It Take to Bloom?”, which Spotify said was released on August 7.

Spotify names Somi as EQUAL Africa Artist for August

Spotify names Somi as EQUAL Africa Artist for August

3 min read

Spotify has named Grammy-nominated jazz vocalist, songwriter and playwright Somi as its EQUAL Africa Artist for August, the streaming company said in a media statement dated August 7, 2026, in Nairobi.

The announcement coincides with the release of Somi’s 13-track album, What Does It Take to Bloom?, which Spotify said was released on August 7 under Salon Africana. The project is co-produced by Somi and Benjamin James of Nigerian highlife duo The Cavemen., and includes guest appearances by The Cavemen. and jazz saxophonist Lakecia Benjamin, according to the statement.

Spotify said the album was recorded across Dakar, Lagos, Paris and New York City. The company also cited “We’re All Falling” as the project’s lead single.

The selection places Somi—born in Illinois to parents from Rwanda and Uganda—within Spotify’s EQUAL Africa programme, a platform the company says is aimed at highlighting women artists from the continent. In the statement, Spotify described Somi’s music as blending pan-African rhythms with contemporary jazz and noted that she became “the first African woman ever nominated in a Grammy jazz category,” with a nomination for Best Jazz Vocal Album for her live album Holy Room.

Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, said the artist’s recognition aligns with the programme’s focus. “Somi's artistry is a powerful testament to the rich, transcendent legacy of African jazz and storytelling,” Okumu said. “As a barrier-breaking artist who continues to carve out space for African women on international stages, she perfectly embodies the spirit of the EQUAL programme.”

Somi said the programme’s focus on women creators reflects industry realities. “To make music as a woman to lead bands, build a label, and hold onto your own voice, is to work in rooms that weren't designed for you. That work is often invisible and rarely without cost,” she said. “EQUAL matters to me because it insists that women's voices don't just belong here; they shape what this industry becomes.”

Why it matters for Kenya’s music and streaming economy

Spotify’s Africa-facing initiatives are increasingly relevant to Kenya’s creative economy, where artists and labels are seeking wider distribution and improved monetisation through digital platforms. While the company did not provide Kenya-specific metrics in the statement, it positioned the EQUAL Africa programme as a route to “connecting” women artists with audiences “across the continent and beyond.”

For Kenyan music businesses—artists, managers, publishers and event promoters—such platform-led editorial programming can influence discovery and streaming performance, which in turn can shape touring demand, brand partnerships and cross-border collaborations. Somi’s album production credits and multi-city recording footprint also reflect the growing regional and global networks that African artists tap into as streaming platforms expand their playlists and artist-marketing programmes.

Spotify’s scale

Spotify said it has 751 million monthly active users globally, including 290 million Premium subscribers, and is available in 184 markets. The company attributed these figures to its own corporate information included in the statement.

What comes next

Spotify indicated it conducted an interview and Q&A with Somi as part of the EQUAL Africa feature for August. The company and the artist did not disclose any financial terms linked to the selection, nor did the statement outline additional campaign dates beyond the August programme window.

Spotify has named Grammy-nominated jazz vocalist and songwriter Somi as its EQUAL Africa Artist for August, according to a media statement issued in Nairobi. The announcement coincides with the release of her 13-track album, “What Does It Take to Bloom?”, which the company said dropped on August 7.

Shuga Global premieres Shuga Mashariki Shorts with Siaya launch, sets Nakuru and Nairobi screenings

Shuga Global premieres Shuga Mashariki Shorts with Siaya launch, sets Nakuru and Nairobi screenings

4 min read

Shuga Global premiered its new Shuga Mashariki Shorts anthology on Saturday, 25 July 2026, at Siaya County Club in Siaya County, launching a national rollout of three original Kenyan short films, according to a media statement issued on 31 July 2026.

The premiere opened with The Test, the first film in the series, directed by Trevor Sudi. Shuga Global said the Siaya event brought together its team, the cast and crew, partners, stakeholders and community members for a first public screening.

The organisation said the premiere also included a panel discussion featuring Zilper Imbuye, County PMTCT Coordinator, and Maida Nyawade, Director, Youth Affairs, Gender & Social Services at the County Government of Siaya, among others. According to the statement, the conversation addressed harmful gender norms, encouraged young men to share experiences and emotions, and examined how these attitudes can contribute to gender-based violence.

Shuga Global described The Test as a story of a young couple navigating relationship trust and communication when the male partner agrees to take an STI test with his girlfriend, including pre-test counselling that surfaces “fear, shame and lies.” The film, the organisation said, is intended to prompt reflection on shared responsibility and healthier relationship conversations.

In the same statement, Shuga Global positioned the anthology as part of its organisational transition from its former identity, MTV Staying Alive Foundation, while maintaining its focus on youth health and rights communication through storytelling.

“Shuga Mashariki Shorts embodies the future of Shuga Global, demonstrating our commitment not only to telling powerful stories but also to investing in the storytellers who will shape Africa’s creative future,” said Mitchelle Kimathi, Kenya Country Manager at Shuga Global. “Through authentic Kenyan stories, emerging filmmakers and community conversations, we envision that these stories will inspire young people to reflect, connect and make informed choices while reminding them that every meaningful conversation has the power to change a life.”

Shuga Global said the anthology will continue with Unwrapped, premiering in Nakuru on 12 August to align with International Youth Day, before concluding with Butterflies in Nairobi on 25 August. Beyond the public premieres, the organisation said it will conduct campus and student-housing screenings, each accompanied by moderated discussions intended to deepen engagement with themes such as gender norms, masculinity and emotional wellbeing, and pathways to support services.

The series also marks a milestone for Shuga Global’s Talent Accelerator Programme (TAP), which the organisation described as a hands-on initiative to identify, mentor and equip emerging filmmakers in Kenya. Shuga Global said the three films are directed by TAP graduates Trevor Sudi, Lynn Gitau and Juliet “Koi” Muiruri, who previously supported earlier Shuga productions before moving into lead directing roles.

In a collective statement quoted in the release, the directors said: “As alumni of the Shuga Global’s TAP Programme, we are honoured and proud to bring Shuga Mashariki Shorts to life as a collective project and as individual original stories… we are challenging harmful gender norms and encouraging open conversations.” They added: “This anthology is a testament to how mentorship and hands-on experience can empower young creatives to tell authentic stories that inspire social change across our communities.”

Shuga Global said the films were produced in collaboration with AR Films under the leadership of Daudi Anguka, and developed under mentorship from Voline Ogutu, Eric Mdagaya and Brian Munene. The release also linked the projects to research insights from Surround Sound Kenya, which it described as a collaborative initiative between Shuga Global, Shujaaz Inc and PATH focused on understanding social norms affecting young people’s wellbeing and opportunities.

For Kenya’s creative economy, the rollout underscores a growing model in which film and digital content are paired with structured talent development and community engagement. The scheduled screenings in Siaya, Nakuru and Nairobi also point to deliberate regional activation beyond the capital, a strategy that can widen access and audiences for locally produced screen content.

Shuga Global said the next milestones for the anthology are the Nakuru premiere on 12 August and the Nairobi premiere on 25 August, alongside campus screenings that will run in parallel with the public events.

Shuga Global has premiered its Shuga Mashariki Shorts anthology in Siaya County, beginning a national rollout of three Kenyan-directed short films. The series, developed through the organisation’s Talent Accelerator Programme, will continue with screenings in Nakuru on 12 August and Nairobi on 25 August, accompanied by moderated audience discussions.

Spotify wraps up Greasy Tunes Nairobi, citing Gen Z listening peaks and creator-led programming

Spotify wraps up Greasy Tunes Nairobi, citing Gen Z listening peaks and creator-led programming

4 min read

Spotify has concluded its 12-day Greasy Tunes Nairobi programme, held from 15 to 26 July at Heltz House in Nairobi, after two weeks of events spanning food, fashion, podcasts, workshops, live performances and a closing party. The audio streaming company said the activation was designed as a physical gathering space for young listeners, artists and creative communities, using its own listening data to shape the schedule.

In a media statement dated 28 July 2026, Spotify said its internal June 2026 listening data for Nairobi showed users aged 18 to 24 accounted for 53.7% of music streams, which it described as the highest Gen Z share among Nairobi, Lagos and Johannesburg. The company added that listening in Nairobi peaked at 18:00 and that its “evening and unwind” window represented 30.5% of daily listening among its 18–24 audience. Spotify also reported that “dinner-adjacent hours” from 18:00 to 21:00 made up 20.9% of daily music listening for the same age group, generating 25.3 million streams, according to the statement.

The programme’s first week was themed “Starters” and, according to Spotify, aimed to illustrate how music intersects with broader urban culture in Nairobi, including food, fashion, podcasts, faith and sport. Activities included a Greasy Tunes Café and Hotspot set-up intended as a daytime hub, a “Kitchen Opening Party with The BAG,” and “Karibu Night,” hosted by Studio 18, which Spotify linked to its “Made In Kenya” playlist.

Spotify said “Karibu Night” combined music and fashion, with Studio 18 designing a Greasy Tunes jersey and scarf and designers from its community styling the items. The company also said artists associated with the “Made In Kenya” playlist were present, including Buruklyn Boyz. Spotify added that during the programme it changed the “Made In Kenya” playlist cover daily to reflect artists connected to each day’s events, featuring Buruklyn Boyz on day two and Coster Ojwang on day three, according to the statement.

Podcast-led sessions also featured in week one, including a Culture Club recording with Eric Musyoka and The 30% Podcast. Spotify said its Kenya-wide podcast data for 18–24 listeners showed Arts, Society & Culture and Comedy among leading categories, which it framed as consistent with the event’s emphasis on conversation-driven formats.

“Greasy Tunes brings the energy people experience on Spotify into a shared physical space. The programme reflects how music already connects Nairobi’s young listeners, whether through food, conversation, creativity or community,” said Agnes Opondo, Artists & Labels Partnerships Lead, Spotify East Africa, in the statement.

The second week, themed “The Mains” and running from 20 to 26 July, expanded into poetry, workshops, comedy and fan-focused events, according to Spotify. The company listed sessions including “Gufy’s Room: Poetry, Music & Storytelling,” a “Blueprint Workshop with Kasi Flavour,” a Studio 18 pop-up, a premium fan event with Nyashinski, an EQUAL workshop and showcase with Ongeza Volume, The Standup Collective, Fresh Finds/Nakili Sessions, a MIC Chequ podcast recording, “Brunch with Citizen Digital,” and a “Strictly Soul Closing Party.”

For Kenya’s music and creator economy, the programme signals intensifying competition among global platforms to deepen local cultural relevance beyond digital distribution. Offline activations that link streaming behaviour to live, community-led programming can strengthen artist discovery pipelines, expand partnerships with local media and creative collectives, and support monetisation opportunities around events, merchandise and brand collaborations, even as the underlying market remains sensitive to disposable incomes and data costs.

Spotify said the programme’s continuation would be reflected through its “Made in Kenya” editorial playlist, which it described as focused on Kenyan music. The company did not disclose attendance figures, budgets or commercial partnerships for the Nairobi activation in the statement.

Spotify has concluded its 12-day Greasy Tunes Nairobi programme held at Heltz House in July, positioning it as an offline extension of how young Nairobians consume music and podcasts. The company said internal June 2026 data shows 18–24-year-olds accounted for 53.7% of music streams in Nairobi, with listening peaking at 18:00.

Onafriq partners with Privy to develop regulated stablecoin payment infrastructure across Africa

Onafriq partners with Privy to develop regulated stablecoin payment infrastructure across Africa

3 min read

Onafriq has partnered with Privy, a stablecoin wallet infrastructure provider, to develop regulated stablecoin-enabled payment services for business customers across Africa, the companies said on 29 July 2026 in a statement issued in Nairobi.

Under the partnership, Onafriq said it will integrate Privy’s infrastructure to support cross-chain stablecoin transfers, and to streamline treasury and settlement workflows. The companies said the initiative is intended to address what they described as slow and fragmented cross-border settlement processes across African markets, with implementation subject to regulatory approval.

The announcement comes as African payment providers and financial institutions look for faster settlement options for regional trade and treasury operations. Cross-border transfers in Africa often involve multiple intermediaries and longer settlement cycles, raising costs and tying up liquidity for businesses. Onafriq said stablecoin-based rails can provide an alternative route for settlement and liquidity management where regulations allow.

Onafriq said the partnership is part of its broader strategy to modernise pan-African payment infrastructure, including development of multi-modal wallets and more efficient movement of value across borders. The firm operates a payments network spanning 43 African markets, connecting more than one billion mobile money wallets and 500 million bank accounts, according to the company.

“At Onafriq, we keep investing in technology that makes payments faster and more accessible,” said Luke Kyohere, Group Chief Product and Innovation Officer at Onafriq. “Privy gives us a building block for faster settlement and better liquidity management. As demand for digital asset services grows, our goal is to ensure Africa's payment ecosystem benefits securely and in line with regulatory frameworks.”

Privy said the collaboration will focus on building infrastructure that financial institutions and payment firms can integrate without having to manage blockchain complexity directly. The company became a Stripe company in 2025, according to the statement.

“Stablecoins will play an increasingly important role in the future of global payments, but real-world adoption depends on infrastructure that is secure, scalable and simple to implement,” said Henri Stern, Co-Founder and Chief Executive Officer of Privy. “Working with Onafriq allows us to help build that foundation across Africa and beyond.”

While the companies did not disclose commercial terms, timelines, or transaction volumes, they said the partnership is expected to support institutional use cases including stablecoin-enabled settlement, treasury management and liquidity services. Onafriq also said the offering will target banks, fintechs and mobile money operators across its network, with roll-out dependent on regulatory approval in relevant markets.

For Kenya and East Africa, the move reflects growing interest among payments firms in regulated digital asset infrastructure to reduce cross-border settlement friction for B2B transactions, regional suppliers and treasury functions. However, adoption will likely hinge on country-level regulatory clarity around stablecoins, licensing, consumer protection and anti-money laundering controls. Industry observers expect early deployments to focus on back-end settlement and treasury rather than retail-facing products, as firms test compliance and operational risk frameworks.

Onafriq and Privy said next steps include building out the initial phase covering cross-chain transfers and settlement workflows, and expanding to additional liquidity and payment solutions over time “where regulation allows.”

Onafriq has signed a strategic partnership with Privy to strengthen its digital asset infrastructure and support stablecoin-enabled payment services for businesses across Africa, subject to regulatory approval. The companies say the initial phase will focus on cross-chain stablecoin transfers as well as treasury and settlement workflows aimed at improving cross-border settlement efficiency.

Britam and Minet Kenya launch KSh336 monthly medical cover for domestic and informal workers

Britam and Minet Kenya launch KSh336 monthly medical cover for domestic and informal workers

3 min read

Britam, through Britam Connect, has launched a new medical insurance product dubbed Bima ya Wafanyikazi targeting domestic and informal sector workers, with monthly premiums starting at KSh336, the company said on July 28, 2026 in Nairobi. The cover will be distributed by Minet Kenya and is aimed at expanding access to health insurance for workers whose incomes and employment arrangements often make traditional medical covers difficult to sustain.

According to the press release, the product is available to individual domestic workers, their employers, and registered worker associations. Britam said the cover provides inpatient, outpatient, maternity, dental and optical benefits, alongside last-expense benefits, and will be accessible through Britam’s network of 600 partner facilities across Kenya.

The launch comes amid heightened focus on financial inclusion and the challenge of insuring workers in Kenya’s largely informal economy. The statement cited international and local sources indicating the country has “nearly 2 million” domestic workers and “over 15 million” people employed in the informal sector, groups that often work without written contracts and without employer-provided benefits.

Britam Connect CEO and Principal Officer Evah Kimani said the insurer designed the cover around the income patterns and risks faced by workers outside formal employment. “For many domestic and informal workers, there is very little room for life's disruptions. An illness, injury or even a few days away from work can quickly place pressure on household finances,” Kimani said.

Kimani added that the product bundles multiple benefit categories to reduce out-of-pocket spending and encourage early care-seeking. “Bima Ya Wafanyikazi is anchored on holistic healthcare, bringing together outpatient and inpatient care, maternity, dental and optical benefits, as well as annual health check-ups, so workers can seek care earlier, stay healthier and face fewer financial shocks when illness strikes,” she said.

Minet Kenya Deputy Director – Commercial Gideon Bii said the partners developed the product after identifying what he described as a gap in healthcare protection for informal workers. “Insurance should solve real problems. We spent a great deal of time listening to our customers and understanding their evolving needs. One message came through clearly: there is a significant gap in healthcare protection for Kenya's informal workforce, and it is a gap that demands innovative solutions,” Bii said.

Bii said the partnership combines Minet’s distribution capabilities with Britam Connect’s inclusive insurance expertise. “Together with Britam, we have combined our strengths to create a solution that not only expands access to affordable healthcare, but also advances financial inclusion by protecting workers from the financial impact of unexpected medical expenses,” he said.

For Kenya’s insurance industry, the product launch underlines the market push toward lower-premium, high-volume covers that can be sold to individuals and groups within the informal economy. The press release also referenced industry data indicating insurance penetration in Kenya “hovers around 2.4%,” compared with “over 11.5%” in South Africa, highlighting the growth opportunity insurers see in mass-market segments. The cited figures were attributed in the press materials to external media and research sources linked in the release.

Looking ahead, uptake will likely depend on distribution effectiveness through employers and associations, as well as claims experience at the facility level. Britam and Minet Kenya did not disclose target policy numbers, premium volumes, or timelines for expanding benefits beyond those listed, but said the cover is now active across Kenya.

Britam has launched Bima ya Wafanyikazi, a medical insurance cover starting at KSh336 per month, targeting domestic and informal workers across Kenya. The product, distributed by Minet Kenya, offers inpatient, outpatient, maternity, dental, optical and last-expense benefits through Britam’s partner facilities.

TECNO POVA launches “Own Your Move” platform in Kenya alongside POVA Curve 2 5G

TECNO POVA launches “Own Your Move” platform in Kenya alongside POVA Curve 2 5G

3 min read

TECNO POVA has launched its new brand platform, “Own Your Move,” in Kenya, alongside the introduction of the POVA Curve 2 5G smartphone, the company said in a media statement dated July 27, 2026, in Nairobi. The device is available for purchase and pre-order through official TECNO retail outlets, authorised dealers, operator partners, online platforms and the company’s website at a recommended retail price of KES 59,999.

The campaign centres on a public-facing expression, “They say ________. I disagree,” which TECNO POVA said is intended to encourage consumers to challenge conventional ideas about success, ambition, leadership and identity. The company is targeting professionals, entrepreneurs, creators and side-hustlers, arguing that smartphone performance and connectivity have become critical as more Kenyans manage work, learning and personal commitments through a single mobile device.

The launch comes as Kenya’s mobile market continues to shift toward faster networks and data-heavy usage. TECNO POVA cited sector statistics from the Communications Authority of Kenya (CA), stating that subscribers are upgrading from 2G and 3G to 4G and 5G technologies. According to the CA data referenced by the company, 5G users register the highest average data usage at 53.5 gigabytes per subscription. The company also cited CA figures showing that smartphones account for 63.7% of the 78.7 million total mobile devices connected to Kenyan networks.

“POVA is designed for people who think for themselves and take ownership of their direction,” Mildred Agoya, Marketing Manager at TECNO Kenya, said. She added that Kenyans are “actively building careers, growing businesses, learning new skills, and creating fresh opportunities,” and “do not want their personal choices defined by popularity or external pressure,” according to the statement.

TECNO POVA said the POVA Curve 2 5G is built for users who require long battery life, connectivity and speed. The company-listed specifications include an 8,000mAh battery, 5G connectivity, 12GB RAM and 256GB internal storage, housed in a 7.42mm body. The phone is powered by a MediaTek Dimensity 7100 5G processor, TECNO POVA said, and includes “G1 and SE1 Dual Enhanced Signal Chipsets” as well as eSIM support for connectivity.

The company also said the device comes with three years of free 256GB TECNO Cloud Storage. It did not disclose the terms and conditions for the cloud offering in the statement.

For Kenya’s handset market, the campaign highlights how smartphone brands are increasingly selling beyond hardware specifications by tying devices to shifting work patterns and consumer identity, especially among digitally enabled micro-entrepreneurs and creators. With CA data indicating strong growth in data consumption and a larger share of smartphones among connected devices, vendors are likely to intensify competition around battery life, storage and network performance as core productivity features rather than lifestyle add-ons.

Looking ahead, TECNO POVA said its “They say…, …I disagree” campaign will invite Kenyan consumers to share perspectives via videos, photos and personal stories, culminating in a celebration recognising local “move-makers,” according to the statement. The company did not provide a timeline for the campaign’s milestone events or how participants will be selected.

TECNO POVA has launched a new brand platform dubbed “Own Your Move” in Kenya, alongside the rollout of its POVA Curve 2 5G smartphone priced at KES 59,999. The company is positioning the campaign around Kenya’s growing reliance on smartphones for work, learning and content creation, citing Communications Authority of Kenya data on rising 4G and 5G adoption and higher mobile data usage.

Vivo Energy Kenya names George King’ara Shell V-Power influencer for Budapest games

Vivo Energy Kenya names George King’ara Shell V-Power influencer for Budapest games

3 min read

Vivo Energy Kenya has selected Kenyan automotive content creator George King’ara as the country’s Shell V-Power influencer and representative at the Shell V-Power Games in Budapest, Hungary, according to a company press release dated July 22, 2026.

The company said the global event will bring together more than 60 creators who will take part in “physical, mental, team and driving challenges.” Vivo Energy Kenya also noted that the programme is positioned around Shell V-Power’s association with Scuderia Ferrari and will run alongside the Formula 1 Hungarian Grand Prix weekend.

The announcement adds to a growing trend of consumer brands in Kenya using creator-led marketing and experiential events to build audience engagement, particularly in automotive and motorsport-adjacent communities. For local businesses, such partnerships increasingly sit alongside traditional advertising as companies compete for attention across social media platforms.

King’ara said the selection marks a new milestone for his content career. “I am incredibly honoured to represent Kenya at the Shell V-Power Games in Budapest. What started as a passion for creating automotive content has opened doors to an amazing global opportunity,” George King’ara said in the press release. He added: “This is a proud moment for me as I partner with a strong brand such as Shell V-Power to tell its story. I'm excited to fly the Kenyan flag high, connect with creators from around the world and watch my heroes battle it out for position one at the F1 Hungary GP.”

Peter Murungi, Managing Director of Vivo Energy Kenya, said the initiative is intended to communicate the Shell V-Power narrative through creator participation. “We are delighted to have George King’ara represent Kenya at the Shell V-Power Games. Seeing a Kenyan creator stand alongside over 60 other international creators reflects the growing influence of our creative industry and Vivo Energy’s commitment to providing opportunities that inspire,” Murungi said. “Through Shell V-Power's partnership with Scuderia Ferrari, this initiative allows us to bring Shell’s performance story to life in a way that resonates with our customers and inspires the next generation.”

In its statement, Vivo Energy Kenya said the event will feature creators from multiple countries, citing South Africa’s actress and media personality Nomzamo Mbatha and Morocco’s television presenter Hicham Masrar among participants.

The company said Shell V-Power is “engineered in collaboration with Scuderia Ferrari” and described Shell and Ferrari as having a long-standing motorsport partnership. It also claimed that Shell V-Power is “the only fuel used, trusted and recommended by Ferrari,” a statement attributed to the press release.

For Kenya’s fuel retail and mobility sectors, the campaign highlights how global brand assets—such as Formula 1 partnerships—are increasingly localised through market-specific activations. Industry observers note that such initiatives can influence brand preference among higher-frequency motorists and urban consumers, while also elevating local digital creators into international campaigns.

Vivo Energy Kenya said King’ara has built a following through vehicle reviews, driving experiences and industry insights, which the company said has contributed to the visibility of Kenya’s digital automotive culture.

The company said audiences can follow updates through Shell Kenya’s social media channels and Shell Motorsport’s global pages, with “challenge announcements, voting information, and leaderboard updates” shared online.

Vivo Energy Kenya’s communications office said media queries can be directed to press-ke@vivoenergy.com or +254 715 828 427.

Vivo Energy Kenya has selected automotive content creator George King’ara to represent Kenya at the Shell V-Power Games in Budapest, Hungary. The company says the event will bring together more than 60 creators for a series of physical, mental, team and driving challenges tied to Shell V-Power’s motorsport-linked branding.

TikTok removes 884,591 videos in Kenya for guideline breaches in Q1 2026

TikTok removes 884,591 videos in Kenya for guideline breaches in Q1 2026

3 min read

TikTok removed 884,591 videos in Kenya in the first quarter of 2026 for violating its Community Guidelines, according to the company’s Q1 2026 Community Guidelines Enforcement Report released on 23 July 2026.

TikTok said 99.7% of the removed videos in Kenya were proactively taken down before being reported, while 96.3% were removed within 24 hours of posting. The platform also reported removing 48,739 accounts suspected to belong to users under the age of 13, which it said is a violation of its Community Guidelines.

The disclosures come as Kenya’s digital economy, creator ecosystem and online advertising market continue to expand, placing growing focus on platform moderation standards, child online protection and the enforcement of policies around misinformation and harmful content. The figures may also be of interest to regulators and advertisers assessing brand safety and risk exposure on social platforms.

Globally, TikTok reported removing 184,012,576 videos in the quarter, which it said represented about 0.5% of all content uploaded on the platform. TikTok attributed most removals to automated detection technologies, saying 178,014,154 videos were detected and taken down using automation and that 8,838,710 videos were reinstated after further review.

According to the report, TikTok recorded a global proactive removal rate of 99.3%, and said 94.4% of flagged content was removed within 24 hours of posting.

On live streaming, the company said enforcement actions increased. In Kenya, TikTok reported interrupting 103,847 TikTok LIVE rooms for guideline violations in Q1 2026. Globally, the platform said it took action, including warnings and demonetisation, on 58,207,389 LIVE sessions and 21,996,667 LIVE creators for violating TikTok’s LIVE monetisation guidelines.

“Warnings serve as an opportunity to educate creators when their content may breach LIVE monetisation policies, allowing them to make necessary changes,” TikTok said in the report.

The company also reported steps aimed at transparency around AI-generated content. TikTok said it “prohibit[s] and remov[es] AI-generated content that is harmful or misleading, and requir[es] people to label realistic AiGC.” In Q1 2026, TikTok said it removed 14,261 videos under its policy for edited media and AI-generated content.

TikTok said it uses creator labelling tools, automated detection models and the C2PA Content Credentials standard, which it described as a cross-industry technology that helps viewers understand when content has been generated or significantly edited by AI. The platform added that it has joined the C2PA’s Steering Committee and said these efforts have helped label over 3 billion videos to date.

For Kenya’s creator economy, the enforcement figures point to tighter compliance expectations for monetised content, particularly on live streams where the platform said warnings and demonetisation are increasingly used. For brands and agencies, the report provides signals on the scale of removals and the emphasis on proactive detection, which may influence advertising placement decisions and risk controls.

TikTok said the full Q1 2026 Community Guidelines Enforcement Report is available on its transparency portal. The company did not disclose Kenya-specific totals for reinstated videos or the overall volume of uploads in the country during the quarter.

TikTok says it removed 884,591 videos in Kenya in the first quarter of 2026 for violating its Community Guidelines, with most takedowns made proactively and within 24 hours. The company also reported removing 48,739 accounts suspected to belong to users under 13 and interrupting more than 100,000 TikTok LIVE rooms in Kenya for violations.

LG Electronics and Maisha Magic end Make Life Good series with Johannesburg arts centre makeover

LG Electronics and Maisha Magic end Make Life Good series with Johannesburg arts centre makeover

4 min read

LG Electronics and Maisha Magic have concluded the first season of Make Life Good, a six-part reality series that features 24-hour upgrades of community organisations using LG equipment, according to a statement issued in Nairobi on July 22, 2026.

The season finale focuses on the makeover of Johannesburg’s Moses Molelekwa Arts and Music Centre, led by Pan-African public relations executive Perpetual Kendi. The centre supports young musicians and artists from underserved communities. The partners said the renovation introduced upgraded facilities and appliances intended to improve the usability of the space for learning and creative development.

The programme, hosted by television personality Jessica Nkosi, is framed around themes of gratitude and Ubuntu. Across the season, six participants—described by the organisers as “Achievers”—worked with LG’s design and construction teams to renovate community facilities within 24 hours, the statement said.

Earlier episodes featured mountaineer Saray Khumalo, football figure William Okpara, entrepreneur and author Thandi Mavata, data and analytics executive Esther Munyi and filmmaker Adze Ugah, according to the release.

While the featured makeovers were carried out in South Africa, LG Electronics East Africa’s involvement positions the content within the company’s regional brand and corporate citizenship footprint, at a time when consumer electronics firms are increasingly using media partnerships to reach audiences across the continent and deepen local market relevance.

The statement said the renovations targeted practical constraints in community operations, such as food preparation, hygiene, laundry and learning environments. It cited upgrades at facilities including LIV Lanseria and Botshabelo Babies Home, which received refrigerators, microwave ovens and dishwashers, while other sites were equipped with washing machines, washer-dryer combinations and dryers.

Youth-focused organisations named in the release include the Bold Men Skills Program, The House Group and the Moses Molelekwa Arts Foundation. These sites received televisions and audio equipment for education, skills development and events, according to the statement. Some facilities also received air conditioning systems.

Jessica Nkosi, the show’s host, said the series aimed to demonstrate what coordinated support can achieve for community groups.

“I strongly believe we changed people's lives; watching them walk into these spaces and get surprised by how they had been transformed was incredibly emotional. Every organisation we visited was genuinely in need of support, so being part of this journey has been a real honour,” Nkosi said.

Donghun Lee, President of LG Electronics East Africa, said the company would continue using storytelling to spotlight community initiatives.

“The end of this season marks the beginning of an even bigger journey for LG. Across Africa, there are countless changemakers whose work deserves to be seen and celebrated. We remain committed to creating platforms that amplify these stories while demonstrating how innovation can help communities thrive,” Lee said.

Jane Kariuki, Head of Marketing at LG Electronics East Africa, said the series was designed to connect technology and community needs.

“Make Life Good has shown what is possible when purpose, technology and community come together. We are incredibly proud of what this series has achieved and grateful to every Achiever and organisation that opened their doors and shared their stories,” Kariuki said.

For Kenya’s media and consumer market, the partnership reflects a broader trend in which broadcasters and brands co-produce content to build audience engagement across East Africa’s pay-TV ecosystem while aligning corporate narratives with social impact themes. The distribution on Maisha Magic East also underscores the role of regional channels in circulating pan-African programming.

According to the statement, all six episodes are available on LG’s official website, and the final episode is scheduled to air first on Maisha Magic East (DStv Channel 158) on Wednesday, July 22 at 11:00am EAT.

LG Electronics and Maisha Magic have concluded the first season of their six-part reality series, Make Life Good, with a final episode featuring a 24-hour makeover of Johannesburg’s Moses Molelekwa Arts and Music Centre. LG Electronics East Africa said the series used community facility upgrades and storytelling to highlight changemakers and support social organisations across Africa.